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EA Sports™ and Marvel Entertainment Collaborate to Bring Iconic Football Heroes Back to the Pitch in FIFA 23 Ultimate Team™
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Electronic Arts (NASDAQ: EA) has partnered with Marvel Entertainment to introduce new FIFA Ultimate Team Heroes inspired by Marvel superheroes in the upcoming FIFA 23. This collaboration celebrates iconic football moments and features special illustrated items for players. Fans can look forward to vanity items such as tifos and kits, as well as a Marvel Heroes comic book. Pre-ordering the Ultimate Edition by August 21 grants players a limited-time FIFA World Cup Hero Item. FIFA 23 launches globally on September 30, showcasing enhanced gameplay and extensive licensing agreements.
Positive
Collaboration with Marvel Entertainment enhances the FIFA brand appeal.
Introduction of illustrated FIFA Ultimate Team Heroes celebrates iconic players.
Pre-order benefits incentivize early purchases, potentially boosting initial sales.
Extensive licensing with over 300 partners offers access to more than 19,000 athletes.
Negative
None.
Blurring the lines of Comic Culture and Football Fandom with the legendary artists at Marvel, FIFA 23 Ultimate Team Heroes will be illustrated and inspired by Marvel Super Heroes to celebrate awe-inspiring moments of their careers
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today, Electronic Arts Inc. (NASDAQ: EA) and Marvel Entertainment announced a collaboration to bring a new cast of FIFA Ultimate Team™ (FUT) Heroes to the pitch in EA SPORTS™ FIFA 23, reimagined and inspired by Marvel Comics. This collaboration between two of the world’s largest entertainment brands will bring some of the game’s fan favorites to the game and celebrate their larger-than-life cult hero status alongside the amazing artists at Marvel. Recognising their memorable careers for club and country, each FIFA World Cup™ FUT Hero will receive a special illustrated FUT item at the launch of the World Cup game mode, with base versions of FUT Heroes being available at launch of FIFA 23.
Photo Credit: EA SPORTS
The collaboration will include other vanity items related to the fan favorite heroes being immortalized as Marvel inspired Heroes, including tifos, kits, balls, and more*. Fans will also be able to get their hands on a forthcoming online Marvel Heroes comic book alongside Marvel written bios, with limited physical quantities to be made available at a later date. More info on both the in game vanity items and comic book availability will be made available closer to the holiday period.
Players who pre-order the EA SPORTS FIFA 23 Ultimate Edition by August 21st will also receive a limited time FIFA World Cup™ Hero Item, alongside a host of other in-game benefits.**
For 30 years, EA SPORTS has produced the FIFAfranchise, offering unrivaled authenticity, allowing players to take the helm of the biggest leagues, clubs and players in the world of football, all with state-of-the-art gameplay and realism.
In July 2022, Electronic Arts released details on EA SPORTS FIFA 23, available worldwide on September 30, which will feature updates to its groundbreaking next-gen HyperMotion2 gameplay technology† that elevates every moment on the pitch and much more. With 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world, FIFA 23 is the place you can play in iconic competitions such as UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, Premier League, Bundesliga, LaLiga Santander, CONMEBOL Libertadores and CONMEBOL Sudamericana.
EA SPORTS FIFA 23 assets are available to download on the official EA press site at PRESS.EA.COM.
*Available at no additional cost in FIFA Ultimate Team
**Conditions and restrictions apply. See https://www.ea.com/games/fifa/fifa-23/game-offer-and-disclaimers for details.
†HYPERMOTION TECHNOLOGY ONLY AVAILABLE ON PLAYSTATION 5, XBOX SERIES X|S, PC, AND STADIA VERSIONS.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1® . More information about EA is available at www.ea.com/news.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of Electronic Arts Inc.FIFA and FIFA's Official Licensed Product Logo are copyrights and/or trademarks of FIFA. All rights reserved.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.
Eric Escaravage Global Public Relations Lead, EA SPORTS FIFA
eescaravage@ea.com
1-(604)-319-3533
Source: Electronic Arts Inc.
FAQ
What is the new collaboration announced by Electronic Arts and Marvel?
Electronic Arts has announced a collaboration with Marvel Entertainment to create FIFA Ultimate Team Heroes inspired by Marvel superheroes for FIFA 23.
When will FIFA 23 be released?
FIFA 23 is set to release globally on September 30.
What benefits do players get for pre-ordering FIFA 23?
Players who pre-order the Ultimate Edition by August 21 will receive a limited-time FIFA World Cup Hero Item along with other in-game benefits.
How many athletes and teams will FIFA 23 feature?
FIFA 23 will feature over 19,000 athletes across more than 700 teams.
What new features does FIFA 23 include?
FIFA 23 includes enhanced gameplay technology, specifically next-gen HyperMotion2 technology.