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Rose Velez-Smith joins DoubleVerify as EVP and Chief Human Resources Officer

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DoubleVerify (NYSE: DV) has appointed Rose Velez-Smith as the new Executive Vice President and Chief Human Resources Officer. Velez-Smith will oversee global human resources strategies, focusing on talent management, diversity, and employee engagement. CEO Mark Zagorski emphasized the importance of human resources in driving the company's growth. Velez-Smith brings over 20 years of HR experience from Pitney Bowes, where she managed global HR efforts. Her previous roles also include significant leadership in employee relations and talent acquisition.

Positive
  • Appointment of Rose Velez-Smith as EVP and CHRO to enhance global HR strategy.
  • Velez-Smith's extensive experience in HR management and talent development.
  • Focus on building a strong organizational culture to attract and retain talent.
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NEW YORK--(BUSINESS WIRE)-- DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that Rose Velez-Smith has joined the company as EVP and Chief Human Resources Officer (CHRO).

As CHRO, Rose will be responsible for all aspects of our human resources strategy and people functions globally, including talent management, leadership development, compensation & benefits, diversity, and inclusion & belonging. She will work closely with the CEO and Executive Leadership Team to ensure the company continues to build a culture that attracts, retains and develops the best people for DoubleVerify’s rapidly growing workforce.

"DV’s people are our greatest asset and driver of our competitive advantage,” said Mark Zagorski, DoubleVerify CEO. “Rose’s experience in executing large-scale employee acquisition, development and engagement programs for high growth global companies, make her perfectly suited to help advance the DoubleVerify organization to our next stage of success."

Prior to joining DV, Velez-Smith managed global HR efforts for Pitney Bowes, spending more than two decades with the organization. Most recently, she served as Vice President of Total Rewards and HR Shared Services, and led the organization’s COVID Management team throughout the pandemic. During her tenure at Pitney Bowes, Velez-Smith was responsible for developing and directing Human Resources Talent strategies globally. In addition, she has developed strategic workforce solutions in the areas of employee relations, engagement and development, recruiting, talent acquisition, mergers and acquisitions, and legal and regulatory compliance.

"I'm excited to join DoubleVerify at a time when the company is rapidly expanding globally," said Velez-Smith. "I look forward to working with the world-class DV team to solidify an organization and culture that reflects the innovation and passion we bring to solving the industry’s toughest challenges."

Prior to Pitney Bowes, Velez-Smith was Regional Human Resources Director at Navigant International. In this role, Velez-Smith was responsible for the overall development and coordination of human resources activities in the Northeast Region, including leading approximately nine acquisitions in a three-year period. She also spent nine years at Champion International in various HR roles.

Velez-Smith holds a bachelor’s degree in Liberal Arts and a master’s degree in Human Resources Development and Counseling from the University of Bridgeport, CT. She also completed several Executive Leadership Programs at the RBL Group, Cornell University ILR School and the University of Virginia Darden School of Business.

About DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com

Chris Harihar

chris@crenshawcomm.com

Source: DoubleVerify

FAQ

Who is the new Chief Human Resources Officer of DoubleVerify?

Rose Velez-Smith has been appointed as the new Chief Human Resources Officer of DoubleVerify.

What is the stock symbol for DoubleVerify?

The stock symbol for DoubleVerify is DV.

What are the responsibilities of the new CHRO at DoubleVerify?

The new CHRO, Rose Velez-Smith, will oversee talent management, leadership development, and diversity initiatives.

What experience does Rose Velez-Smith bring to her role at DoubleVerify?

Velez-Smith has over 20 years of HR experience, primarily from Pitney Bowes, focusing on employee relations and talent acquisition.

DoubleVerify Holdings, Inc.

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