DoubleVerify Holdings, Inc. - DV STOCK NEWS

DoubleVerify (NYSE: DV) has launched a new Custom Contextual targeting solution for its Publisher Suite, designed to help digital publishers monetize effectively in a post-cookie environment. This innovative offering utilizes DV’s Semantic Science engine to create over 200,000 contextually relevant targeting categories, enhancing ad performance while upholding consumer privacy. Publishers can benefit from increased CPMs, decreased data costs, and granular coverage of niche segments, setting the stage for more efficient advertising strategies.

DoubleVerify (NYSE: DV) announced the appointment of Rosie Perez and Scott Wagner as independent directors of its Board, effective October 6, 2021. Perez, former CFO at American Express’ Global Commercial Services, brings financial expertise, while Wagner, former CEO of GoDaddy, offers insights into the digital ecosystem. The board emphasizes their operational and strategic experience as crucial for DV’s global expansion. The company aims to enhance digital media measurement and analytics services for its clients.

DoubleVerify (NYSE: DV) has partnered with TikTok to enhance digital media measurement, focusing on ad viewability, fraud detection, and in-geo impressions. This collaboration allows brands to utilize DV's Pinnacle® platform for comprehensive campaign optimization, leveraging objective data to assess media quality on TikTok. With this partnership, advertisers gain insights into campaign performance, enabling more informed budget allocations and planning strategies. DV aims to expand its media quality solutions beyond current offerings, reinforcing its commitment to transparency in digital advertising.

DoubleVerify (DV) announced the acquisition of Meetrics GmbH, a leading European ad verification company based in Berlin, Germany. This all-cash transaction will enhance DV's operations in the EMEA region by integrating Meetrics' experienced teams and established client relationships. The acquisition is expected to close in Q3 2021, further supporting DV's mission to strengthen digital advertising and expand its market footprint across channels and platforms. Meetrics, founded in 2008, serves over 80 customers in 23 European countries and has partnerships with major platforms like Google and Facebook.

DoubleVerify (DV) has introduced the Publisher Inventory Compatibility Score (ICS) in the DV Publisher Suite, marking a significant advancement in how publishers can present their content to advertisers. This innovative scoring system allows publishers to clearly demonstrate the value of their inventory by analyzing brand suitability settings against their content. It offers granular insights at both site and page levels, highlighting areas for improvement and new sales opportunities. This tool aims to enhance monetization for publishers, especially amid challenges posed by the COVID-19 pandemic.

DoubleVerify (DV) has expanded its partnership with MoPub, allowing DV to provide enhanced fraud protection for mobile app campaigns on MoPub Marketplace. This partnership builds upon their initial collaboration from 2019, adding pre-bid avoidance and post-bid monitoring capabilities. DV aims to ensure quality in ad inventory amidst rising ad fraud, impacting the entire digital advertising ecosystem. MoPub connects to over 2 trillion ad requests globally, and DV's technology is accredited by the Media Rating Council to block sophisticated invalid traffic in mobile advertising.

DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme named “SmokeScreen.” This scheme hijacks CTV devices to generate impressions, even when screens are off, leading to inflated impression counts. DV's Fraud Lab neutralized this scheme, which impacts nearly 10,000 devices and generates up to 10 million fraudulent requests daily, costing advertisers over $6 million monthly. DV employs its Video Filtering solution to enhance protection against such fraud, reinforcing its commitment to safeguarding the digital advertising ecosystem.

DoubleVerify (NYSE: DV) is set to present at the KeyBanc Technology Leadership Forum on August 9, 2021, at 11:20 a.m. ET. CFO Nicola Allais and SVP, Investor Relations Tejal Engman will lead the discussion, followed by virtual meetings with institutional investors. The fireside chat will be accessible via a live audio webcast and will be archived on DoubleVerify's investor relations website.

As a prominent platform in digital media measurement and analytics, DoubleVerify aims to enhance the digital advertising ecosystem while maintaining fair value for advertisers.

DoubleVerify (DV) reported impressive second-quarter results with total revenue of $76.5 million, a 44% increase year-over-year. Key drivers included a 57% increase in advertiser programmatic revenue and a 112% surge in Authentic Brand Safety revenues. Despite a net loss of $12.6 million attributed to IPO costs, adjusted EBITDA rose by 35% to $21.2 million. The company anticipates third-quarter revenue between $81 million and $83 million and full-year revenue of $325 million to $330 million, reflecting optimism in digital advertising spend and continued market growth.