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DoubleVerify Holdings, Inc. (NYSE: DV) is a leader in digital performance solutions, dedicated to enhancing the quality and effectiveness of digital advertising. Headquartered in New York City, DoubleVerify provides innovative solutions that empower media buyers and sellers with transparency and accountability. The company's core offerings include ad viewability, brand safety, fraud protection, accurate impression delivery, and audience quality monitoring across digital ad campaigns.
Established in 2008, DoubleVerify has partnered with hundreds of Fortune 500 companies, helping them maximize the value of their media investments. The company's flagship solution, the DV Authentic Ad, ensures that digital ads are delivered in brand-safe environments, are fully viewable by real individuals, and appear in the intended geographical locations.
DoubleVerify's business model centers around a Measured Transaction Fee, which is charged based on the volume of media transactions verified through its platform. This performance-based revenue model has proven successful, creating significant value for clients and fostering trust in digital media transactions.
Recently, DoubleVerify achieved a pioneering milestone by becoming the first company to earn the TRUSTe Responsible AI Certification. This certification highlights DoubleVerify's commitment to responsible AI practices, aligning with industry standards such as the EU AI Act and the NIST AI Risk Management Framework. This achievement not only sets DoubleVerify apart but also strengthens its position as a trusted partner in the digital advertising ecosystem.
The company is backed by notable investors including JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures. As DoubleVerify continues to innovate and expand its offerings, it remains focused on fostering a fair and transparent digital ad marketplace.
For more information, visit doubleverify.com.
DoubleVerify (NYSE: DV) and Innovid announce the expansion of their partnership, aimed at automating video advertising processes. This integration enables advertisers to accelerate their speed-to-market by 48 to 72 hours, reducing manual errors and optimizing media quality across multiple platforms including CTV. DoubleVerify's robust video solutions, such as Video Complete and Video Filtering, enhance brand protection and campaign effectiveness, catering to the growing demand for connected TV advertising.
Tremor International has teamed up with DoubleVerify to launch the Authentic Brand Suitability solution. This innovative platform enhances brand safety across various advertising formats including CTV, desktop, and mobile. By employing pre-bid targeting, it minimizes media wastage while boosting campaign performance. The solution offers customizable controls and operational efficiency through DV Pinnacle. Notably, Authentic Brand Suitability has shown a 26% lower block rate for programmatic media. This partnership builds on Tremor's existing strengths in video advertising technology.
DoubleVerify (NYSE: DV) will report its third quarter 2021 financial results on November 9, 2021, after market close. A conference call will follow at 4:30 p.m. ET to discuss the results and business outlook. DoubleVerify is recognized as a leading software platform in digital media measurement and analytics, serving Fortune 500 advertisers by enhancing campaign quality and effectiveness.
DoubleVerify (NYSE: DV) has launched a new Custom Contextual targeting solution for its Publisher Suite, designed to help digital publishers monetize effectively in a post-cookie environment. This innovative offering utilizes DV’s Semantic Science engine to create over 200,000 contextually relevant targeting categories, enhancing ad performance while upholding consumer privacy. Publishers can benefit from increased CPMs, decreased data costs, and granular coverage of niche segments, setting the stage for more efficient advertising strategies.
DoubleVerify (NYSE: DV) announced the appointment of Rosie Perez and Scott Wagner as independent directors of its Board, effective October 6, 2021. Perez, former CFO at American Express’ Global Commercial Services, brings financial expertise, while Wagner, former CEO of GoDaddy, offers insights into the digital ecosystem. The board emphasizes their operational and strategic experience as crucial for DV’s global expansion. The company aims to enhance digital media measurement and analytics services for its clients.
DoubleVerify (NYSE: DV) has partnered with TikTok to enhance digital media measurement, focusing on ad viewability, fraud detection, and in-geo impressions. This collaboration allows brands to utilize DV's Pinnacle® platform for comprehensive campaign optimization, leveraging objective data to assess media quality on TikTok. With this partnership, advertisers gain insights into campaign performance, enabling more informed budget allocations and planning strategies. DV aims to expand its media quality solutions beyond current offerings, reinforcing its commitment to transparency in digital advertising.
DoubleVerify (DV) announced the acquisition of Meetrics GmbH, a leading European ad verification company based in Berlin, Germany. This all-cash transaction will enhance DV's operations in the EMEA region by integrating Meetrics' experienced teams and established client relationships. The acquisition is expected to close in Q3 2021, further supporting DV's mission to strengthen digital advertising and expand its market footprint across channels and platforms. Meetrics, founded in 2008, serves over 80 customers in 23 European countries and has partnerships with major platforms like Google and Facebook.
DoubleVerify (DV) has introduced the Publisher Inventory Compatibility Score (ICS) in the DV Publisher Suite, marking a significant advancement in how publishers can present their content to advertisers. This innovative scoring system allows publishers to clearly demonstrate the value of their inventory by analyzing brand suitability settings against their content. It offers granular insights at both site and page levels, highlighting areas for improvement and new sales opportunities. This tool aims to enhance monetization for publishers, especially amid challenges posed by the COVID-19 pandemic.
DoubleVerify (DV) has expanded its partnership with MoPub, allowing DV to provide enhanced fraud protection for mobile app campaigns on MoPub Marketplace. This partnership builds upon their initial collaboration from 2019, adding pre-bid avoidance and post-bid monitoring capabilities. DV aims to ensure quality in ad inventory amidst rising ad fraud, impacting the entire digital advertising ecosystem. MoPub connects to over 2 trillion ad requests globally, and DV's technology is accredited by the Media Rating Council to block sophisticated invalid traffic in mobile advertising.
DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme named “SmokeScreen.” This scheme hijacks CTV devices to generate impressions, even when screens are off, leading to inflated impression counts. DV's Fraud Lab neutralized this scheme, which impacts nearly 10,000 devices and generates up to 10 million fraudulent requests daily, costing advertisers over $6 million monthly. DV employs its Video Filtering solution to enhance protection against such fraud, reinforcing its commitment to safeguarding the digital advertising ecosystem.
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