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Overview
DoubleVerify Holdings Inc (DV) is a digital media measurement and analytics software company that bolsters digital advertising performance through rigorous data analysis, ensuring ad viewability, brand safety, and precision in campaign delivery. At its core, the company develops platforms that deliver unbiased analytics to help advertisers create campaigns that reach the right audience, in the right environment, with an emphasis on quality and accountability. By measuring critical metrics such as whether an ad was served in a brand-suitable environment, viewable by real users, and delivered in the intended geography, DV provides market participants with the transparency needed to optimize media investment.
Core Business Functions
DoubleVerify focuses on several strategic areas that form the foundation of its business model:
- Digital Media Measurement: DV employs innovative methodologies to analyze and verify the quality of digital ad impressions, ensuring that every digital transaction is measured accurately.
- Real-Time Analytics: Through its software interface, DV Pinnacle, the firm offers real-time insights that empower customers to adjust campaign strategies based on current performance data.
- Quality Assurance: With its proprietary DV Authentic Ad metric, the company assesses whether the digital ad experience meets stringent quality benchmarks including viewability, audience authenticity, and brand safety.
Market Position and Competitive Landscape
Positioned within the dynamic and competitive digital advertising ecosystem, DoubleVerify stands out by providing comprehensive measurement solutions that are integral for building trust between advertisers, media buyers, and sellers. Its technology addresses significant concerns such as fraudulent activity and subpar ad placement by ensuring that digital advertisements remain effective and relevant. The company operates in a competitive landscape, where its emphasis on robust, unbiased analytics sets it apart from other service providers in the space. The emphasis on transparency and performance optimization has allowed DV to build a reputation for reliability among major corporations and marketing professionals.
Operational Reach and Global Presence
DoubleVerify’s operations extend beyond its headquarters in New York City to encompass a global footprint. Its services are utilized not only across the United States but also in key international markets including Germany, Singapore, France, Canada, Japan, and other strategic locations worldwide. This global presence enables the company to tailor its measurement techniques to various digital ecosystems, acknowledging that advertising standards and consumer behavior can differ markedly from one region to another.
Technology and Innovation
Underpinning its suite of solutions is a robust technology platform that integrates advanced analytics with real-time data processing. DV Pinnacle, for example, is designed to provide immediate insight into digital campaign performance, allowing stakeholders to make data-informed decisions. The company’s commitment to innovation is evident in its continuous refinement of digital measurement practices, ensuring that its methodologies remain at the forefront of industry standards while consistently addressing evolving challenges in digital advertising.
Value Proposition
The primary value proposition of DoubleVerify lies in its ability to transform digital media transactions into measurable, transparent, and quality-driven events. By reducing uncertainties associated with digital advertising placements, the company helps clients optimize their strategies, improve their return on investment, and maintain the integrity of their advertising brand. Advertisers benefit from enhanced decision-making capabilities, while media sellers gain from improved trust and accountability in the advertising ecosystem.
Industry Impact and Best Practices
Serving hundreds of high-profile companies, including many in the Fortune 500, DoubleVerify has contributed significantly to setting best practices across the digital advertising sector. Its measurement techniques have become indispensable for understanding campaign performance and ensuring compliance with industry standards. By integrating unbiased analytics into every stage of the digital advertising process, DV has helped create a more secure, efficient, and effective market environment that benefits all stakeholders.
Strategic Services and Customer Benefits
DoubleVerify’s comprehensive service suite is designed to meet a wide range of client needs through:
- Enhanced Performance Metrics: The firm provides actionable insights that drive campaign performance, enabling advertisers to realize the full potential of their media spend.
- Risk Mitigation: By identifying and mitigating issues such as fraudulent impressions and placements in unsafe environments, DV helps protect brand reputation.
- Transparent Data Analytics: Customers have access to detailed, real-time data analytics that promote a deeper understanding of their campaign dynamics and digital ad environments.
Expertise and Industry Leadership
The expertise exhibited by DoubleVerify is anchored in its deep understanding of digital advertising dynamics. Through precise and technology-driven solutions, the company has carved a niche in an industry where the accuracy of digital ad measurements directly correlates with campaign success. Its platforms are built on years of industry experience and a commitment to enhancing transparency, making it a trusted partner for those looking to optimize the quality and effectiveness of digital advertising spend.
Conclusion
In summary, DoubleVerify Holdings Inc operates at the nexus of digital media measurement and advanced analytics, offering solutions that ensure the delivery of high-quality digital advertising. With a focus on transparency, real-time performance assessment, and adherence to stringent quality benchmarks, DV provides market participants with the tools they need to navigate the complexities of the digital advertising landscape. Its global reach, combined with a commitment to continuous innovation in measurement technology, underscores its significant role in creating a more efficient and accountable advertising ecosystem.
DoubleVerify (NYSE: DV) announced that CEO Mark Zagorski and CFO Nicola Allais will present at the Barclays Global Technology, Media and Telecommunications conference on December 7, 2021, at 3:35pm ET. The company will also host virtual one-on-one and small group meetings with institutional investors. The fireside chat will be available via live webcast and archived on DoubleVerify’s investor relations website.
As a leader in digital media measurement and analytics, DoubleVerify aims to enhance the digital advertising ecosystem's integrity and effectiveness for clients globally.
DoubleVerify Holdings, Inc. (NYSE:DV) completed a secondary public offering of 9,200,000 shares at $31.25 per share, including 1,200,000 shares from underwriters' options. The offering was managed by J.P. Morgan and Goldman Sachs, while the company did not receive any proceeds. The registration statement was effective since November 17, 2021. DoubleVerify, a leader in digital media measurement, aims to enhance the integrity of digital advertising. It is majority-owned by Providence Equity Partners, with $45 billion in capital commitments.
DoubleVerify Holdings, Inc. (NYSE: DV) announced the pricing of an underwritten secondary public offering of 8,000,000 shares at $31.25 per share. The offering, led by Providence VII U.S. Holdings L.P., is set to close on November 22, 2021, subject to customary conditions. An additional 1,200,000 shares may be purchased by underwriters. DoubleVerify will not receive any proceeds from this sale. J.P. Morgan and Goldman Sachs are the joint lead bookrunning managers for this offering.
DoubleVerify (NYSE: DV) has launched its DV Publisher Suite for European publishers, enhancing their capabilities in managing revenue, campaign delivery, and inventory quality. The suite integrates advanced analytics and performance tracking, assisting publishers in optimizing both direct and programmatic inventories. This expansion aligns with DV's commitment to support the growing demand in Europe, now employing around 25% of its 70-strong Publisher Division team in the region. Key features include unified analytics, campaign insights, and media quality automation, aimed at maximizing yield across the board.
DoubleVerify announced a secondary public offering of 8,000,000 shares of common stock by Providence VII U.S. Holdings and other existing stockholders. The underwriters will have a 30-day option to purchase an additional 1,200,000 shares. DoubleVerify will not receive any proceeds from this offering, which is being managed by J.P. Morgan and Goldman Sachs as lead bookrunning managers. A registration statement has been filed with the SEC but has not yet become effective, meaning no shares can be sold until it is.
DoubleVerify (NYSE: DV) announced that CEO Mark Zagorski and CFO Nicola Allais will engage in a live virtual fireside chat with Canaccord Genuity on Friday, November 12, at 11:00 a.m. ET. The discussion, hosted by Senior Internet Analyst Michael Graham, will focus on insights into the digital media measurement industry and the company's performance.
Investors can access the event via a live webcast, which will also be archived on DoubleVerify's investor relations website. DoubleVerify is dedicated to enhancing the digital advertising ecosystem through data-driven analytics.
DoubleVerify (NYSE: DV) has announced its acquisition of OpenSlate for $150 million, consisting of $125 million in cash and $25 million in stock. The deal is set to close this quarter. This acquisition aims to enhance DV's capabilities in the rapidly growing social video and CTV advertising markets, which are expected to reach $56 billion and $16 billion respectively by 2023. By integrating OpenSlate's pre-campaign targeting solutions with DV's post-bid measurement, the merger is expected to provide a comprehensive toolset for brand safety, suitability, and contextual optimization.
DoubleVerify (DV) reported a 36% year-over-year revenue increase to $83.1 million for Q3 2021, driven by substantial growth in programmatic and social advertising. The company achieved a net income of $7.9 million and an adjusted EBITDA of $26.4 million, resulting in a 32% adjusted EBITDA margin. Additionally, DV announced the acquisition of OpenSlate, enhancing its digital media measurement capabilities. The company expects Q4 revenue between $98 million to $103 million, reflecting a 28% increase year-over-year, and maintains a full-year guidance of 34% revenue growth.
DoubleVerify (NYSE: DV) and Innovid announce the expansion of their partnership, aimed at automating video advertising processes. This integration enables advertisers to accelerate their speed-to-market by 48 to 72 hours, reducing manual errors and optimizing media quality across multiple platforms including CTV. DoubleVerify's robust video solutions, such as Video Complete and Video Filtering, enhance brand protection and campaign effectiveness, catering to the growing demand for connected TV advertising.
Tremor International has teamed up with DoubleVerify to launch the Authentic Brand Suitability solution. This innovative platform enhances brand safety across various advertising formats including CTV, desktop, and mobile. By employing pre-bid targeting, it minimizes media wastage while boosting campaign performance. The solution offers customizable controls and operational efficiency through DV Pinnacle. Notably, Authentic Brand Suitability has shown a 26% lower block rate for programmatic media. This partnership builds on Tremor's existing strengths in video advertising technology.
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