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DoubleVerify Holdings, Inc. (NYSE: DV) is a leader in digital performance solutions, dedicated to enhancing the quality and effectiveness of digital advertising. Headquartered in New York City, DoubleVerify provides innovative solutions that empower media buyers and sellers with transparency and accountability. The company's core offerings include ad viewability, brand safety, fraud protection, accurate impression delivery, and audience quality monitoring across digital ad campaigns.
Established in 2008, DoubleVerify has partnered with hundreds of Fortune 500 companies, helping them maximize the value of their media investments. The company's flagship solution, the DV Authentic Ad, ensures that digital ads are delivered in brand-safe environments, are fully viewable by real individuals, and appear in the intended geographical locations.
DoubleVerify's business model centers around a Measured Transaction Fee, which is charged based on the volume of media transactions verified through its platform. This performance-based revenue model has proven successful, creating significant value for clients and fostering trust in digital media transactions.
Recently, DoubleVerify achieved a pioneering milestone by becoming the first company to earn the TRUSTe Responsible AI Certification. This certification highlights DoubleVerify's commitment to responsible AI practices, aligning with industry standards such as the EU AI Act and the NIST AI Risk Management Framework. This achievement not only sets DoubleVerify apart but also strengthens its position as a trusted partner in the digital advertising ecosystem.
The company is backed by notable investors including JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures. As DoubleVerify continues to innovate and expand its offerings, it remains focused on fostering a fair and transparent digital ad marketplace.
For more information, visit doubleverify.com.
DoubleVerify (NYSE: DV) has launched enhancements to its Connected TV (CTV) brand safety and suitability solutions, including app-level avoidance categories and app store data controls. These tools enable advertisers to monitor and avoid unsuitable CTV apps and align their campaigns with suitable inventory. With over 90 brand safety categories, DV aims to deliver increased transparency and protection in CTV advertising. As demand for CTV transparency rises, these innovations position DV as a leader in brand safety solutions, helping advertisers safeguard their investments and optimize performance.
DoubleVerify (DV), a leader in digital media measurement, has enhanced its brand safety and suitability solutions. Key updates include the launch of DV's Brand Safety Floor as a turnkey option, allowing advertisers to quickly mitigate risks associated with high-risk content. In addition, Brand Suitability Tiers now extend to YouTube, providing advertisers with greater control. A new suitability category, 'Death & Injury,' has also been introduced. These enhancements reflect increasing customer demand for precise brand safety control, enabling better campaign performance and monetization opportunities for publishers.
DoubleVerify (DV) has achieved Media Rating Council (MRC) accreditation for its innovative video filtering, benchmarks, and connected TV (CTV) metrics. This recognition underscores DV's commitment to improving digital ad ecosystem quality and performance, particularly as investment in these areas grows. Key accredited metrics include CTV Fully-On Screen metrics and DV Video Complete, which enhance campaign measurement and brand protection. This accreditation marks an important step in DV's ongoing efforts to provide reliable data to advertisers, ensuring transparency in their digital investments.
DoubleVerify (DV) has achieved significant certifications for international data privacy compliance, including the International Privacy Verification (IPV) and APEC Cross Border Privacy Rules (CBPR) via TrustArc. These certifications validate DV's data protection mechanisms and adherence to global standards. As the sole digital ad verification provider to achieve such certifications, DV showcases its commitment to data privacy while not employing cookies or user tracking. The company prioritizes robust information security and ongoing monitoring to bolster compliance and build customer trust.
DoubleVerify (NYSE: DV) will report its second quarter 2021 financial results on July 29, 2021, after the market closes. Following the release, management will hold a conference call and webcast at 4:30 p.m. ET to discuss the results, recent developments, and business outlook. Interested parties can join the call using the toll-free number for the US/Canada or through an international line. The company aims to enhance the digital advertising space by providing reliable analytics, employed by numerous Fortune 500 advertisers.
DoubleVerify (DV), a leading digital media measurement platform, has released its 2021 Global Insights Report, analyzing over one trillion impressions across 80 markets. The report shows improved post-bid quality metrics, with brand suitability and fraud violations decreasing globally. Key highlights include a 56% surge in CTV verification volumes in North America, a 4% decline in brand suitability violations, and a narrowing gap in media quality between programmatic and direct publisher buys. DV's findings underscore the growing demand for clarity and confidence in digital advertising investments.
DoubleVerify (NYSE: DV) is set to join the Russell 3000® Index effective June 28, following the annual reconstitution of the index. This inclusion signifies a major milestone shortly after its IPO in April 2021. The Russell 3000® Index encompasses the largest US stocks and offers enhanced exposure to investors and clients. As CEO Mark Zagorski noted, this membership can boost DoubleVerify's presence within the investment community. Approximately $10.6 trillion in assets are benchmarked against the Russell indexes, underscoring their significance in the market.
DoubleVerify (DV) announced the appointment of Mimi Wotring as SVP of Publisher Sales & Client Services. Wotring will lead the commercial strategy for DV’s publisher solutions to enhance global adoption. With over 15 years of experience, she previously worked at LiveRamp and Acxiom, focusing on advertising and data technology. This move aligns with DV's goal to support digital publishers in maximizing revenue and transparency. DV’s Publisher Suite provides essential tools for optimizing ad performance and quality management in the digital advertising ecosystem.
DoubleVerify (NYSE: DV) announced that CEO Mark Zagorski and CFO Nicola Allais will present at the William Blair 41st Annual Growth Stock Conference on June 3, 2021, at 9:40 a.m. ET. The event will include virtual one-on-one and small group meetings with institutional investors. A live audio webcast of the fireside chat will be available on DoubleVerify's investor relations website, providing insights into the company's strategy and performance.
DoubleVerify is a key player in digital media measurement and analytics, supporting Fortune 500 advertisers to enhance campaign effectiveness.
DoubleVerify (DV), a prominent software platform for digital media measurement, announced that CEO Mark Zagorski and CFO Nicola Allais will participate in the J.P. Morgan 49th Annual Global Technology, Media and Communications Virtual Conference on May 26, 2021, at 4:25 p.m. ET. The session will be accessible via live audio webcast and will be archived on DoubleVerify's investor relations website.
DoubleVerify aims to enhance the digital advertising ecosystem by providing unbiased data and analytics to improve campaign quality for Fortune 500 advertisers globally.
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