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DoubleVerify and Innovid Offer Advertisers an Automated Way to Maximize Video Investments Across Screens, Including CTV
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
DoubleVerify (NYSE: DV) and Innovid announce the expansion of their partnership, aimed at automating video advertising processes. This integration enables advertisers to accelerate their speed-to-market by 48 to 72 hours, reducing manual errors and optimizing media quality across multiple platforms including CTV. DoubleVerify's robust video solutions, such as Video Complete and Video Filtering, enhance brand protection and campaign effectiveness, catering to the growing demand for connected TV advertising.
Positive
Partnership expansion with Innovid enhances automation, reducing manual errors and delays.
Advertisers can shorten speed-to-market by 48 to 72 hours, increasing efficiency.
Integration offers robust video solutions like Video Complete and Video Filtering, enhancing campaign effectiveness.
Negative
None.
Expanded partnership streamlines delivery of quality media across video placements; integration shortens overall speed-to-market by seventy-two hours for advertisers
NEW YORK--(BUSINESS WIRE)--
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Innovid, a leading independent connected TV (CTV) advertising delivery and measurement platform, today announced an expansion of their partnership to support the automation of DoubleVerify’s DV Video OmniTag.
Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers when monitoring and optimizing their media quality across screens. This newly expanded integration builds upon that original concept, mitigating the risk of manual errors and delayed launches, across desktop, mobile and now CTV. By using the automated DV Video OmniTag integration, advertisers can shorten their overall speed-to-market for placements by forty-eight to seventy-two hours.
"We continuously innovate with a focus on simplicity and workflow automation to maximize operational efficiency for advertisers,” says DoubleVerify’s CPO, Jack Smith. “That’s why we’re excited to offer Innovid clients an even more seamless way to authenticate the quality of their video campaigns and protect brand equity across all digital screens, including CTV, by easily activating DV video solutions directly within the Innovid platform."
This offering also automatically activates one of DV’s leading video solutions for Innovid advertisers – DV Video Complete, which includes campaign monitoring, pre-bid avoidance, post-bid blocking and our exclusive, MRC-accredited innovation, DV Video Filtering.
“As consumers continue to flock to CTV and advertiser budgets follow, it’s increasingly important for brands to feel confident that they are getting the most value out of their investment,” says Dale Older, CPO at Innovid. “This expanded partnership further enhances our award-winning CTV ad serving and measurement platform and provides more value and efficiency to clients. The integration gives brands and agencies the peace of mind that they have strong, seamless protection across their omnichannel initiatives, including CTV.”
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.
About Innovid
Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Through a global infrastructure that enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement, Innovid offers its clients and partners streamlined solutions that optimize the value of investments across screens and devices. Innovid is an independent platform that leads the market in CTV innovation powered by proprietary technology and exclusive partnerships designed to fuel the future of TV advertising.
Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter.
What is the recent update from DoubleVerify regarding their partnership with Innovid?
DoubleVerify has expanded its partnership with Innovid to automate video advertising processes, allowing advertisers to speed up their campaigns by 48 to 72 hours.
How does the DV Video OmniTag integration benefit advertisers?
The DV Video OmniTag integration helps advertisers minimize manual errors and accelerates the launch of video placements.
What are the key features offered by DoubleVerify in this partnership?
Key features include Video Complete for campaign monitoring and Video Filtering, which enhances brand protection across advertising platforms.
When did DoubleVerify and Innovid first partner?
DoubleVerify and Innovid first partnered in 2014.
What does the integration mean for connected TV (CTV) advertising?
The integration enhances the CTV advertising experience by providing seamless media quality verification and brand protection.
