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DoubleVerify (DV) has earned Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment, reinforcing its leadership in CTV measurement. The accreditation highlights DV's commitment to data accuracy and transparency in the dynamic CTV space, aligning with the MRC process. DV now holds accreditations for various CTV data segments, enhancing its industry-leading pre- and post-bid CTV solution.
DoubleVerify (DV) ha ottenuto l'accreditamento del Media Rating Council (MRC) per le Impressioni Visibili di Video e le relative metriche di viewability nell'ambiente della Televisione Connessa (CTV), rafforzando la sua leadership nella misurazione CTV. L'accreditamento sottolinea l'impegno di DV nell'accuratezza e trasparenza dei dati nello spazio dinamico del CTV, allineandosi con il processo MRC. DV detiene ora accreditamenti per vari segmenti di dati CTV, migliorando la sua soluzione CTV leader del settore pre e post-offerta.
DoubleVerify (DV) ha obtenido la acreditación del Media Rating Council (MRC) para Impresiones Visibles de Video y las métricas de visibilidad relacionadas en el entorno de la Televisión Conectada (CTV), reforzando su liderazgo en la medición de CTV. La acreditación destaca el compromiso de DV con la precisión y la transparencia de los datos en el dinámico espacio de CTV, alineándose con el proceso del MRC. DV ahora posee acreditaciones para varios segmentos de datos de CTV, mejorando su solución CTV líder en el mercado antes y después de la licitación.
더블버리파이(DV)가 커넥티드 TV(CTV) 환경에서 시청 가능한 비디오 인상과 관련 시청 가능성 메트릭에 대해 미디어 레이팅 위원회(MRC) 인증을 획득하여 CTV 측정에서의 리더십을 강화했습니다. 이 인증은 다이내믹한 CTV 공간에서 데이터의 정확성과 투명성을 위한 DV의 헌신을 부각시키며, MRC 프로세스와 일치합니다. DV는 이제 다양한 CTV 데이터 세그먼트에 대한 인증을 보유하고 있으며, 그 자사의 업계 선두 CTV 솔루션을 입찰 전과 후 모두 향상시키고 있습니다.
DoubleVerify (DV) a obtenu l'accréditation du Media Rating Council (MRC) pour les Impressions Vidéos Visibles et les métriques de visibilité associées dans l'environnement de la Télévision Connectée (CTV), renforçant son leadership dans la mesure de CTV. L'accréditation met en évidence l'engagement de DV envers la précision des données et la transparence dans l'espace dynamique de la CTV, en alignement avec le processus du MRC. DV détient maintenant des accréditations pour différents segments de données CTV, améliorant sa solution CTV leader de l'industrie avant et après soumission.
DoubleVerify (DV) hat die Akkreditierung des Media Rating Council (MRC) für sichtbare Videoimpressionen und zugehörige Sichtbarkeitsmetriken im Connected TV (CTV) Umfeld erhalten, was seine Führungsposition in der CTV-Messung stärkt. Die Akkreditierung unterstreicht DVs Engagement für Datengenauigkeit und Transparenz im dynamischen CTV-Bereich, im Einklang mit dem MRC-Prozess. DV verfügt jetzt über Akkreditierungen für verschiedene CTV-Datensegmente und verbessert damit seine branchenführende CTV-Lösung vor und nach dem Gebot.
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DV’s latest accreditation underscores the company’s commitment to provide the highest standard of data accuracy and transparency in the high-growth CTV space
NEW YORK--(BUSINESS WIRE)--
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. This accomplishment underscores DV's commitment to provide the highest standard of measurement accuracy and transparency in the dynamic CTV space and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in online advertising.
This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments. This adds to DV’s previous MRC accreditations within CTV, which include display and video impressions, video completion metrics, pre- and post-bid invalid traffic filtration and property- or app-level ad verification (brand suitability) measurement in nine languages.
"We are proud to receive this latest MRC accreditation, reinforcing DV’s leadership in CTV measurement," said Mark Zagorski, CEO of DoubleVerify. "We commit to uphold the highest standards of data accuracy and transparency in digital media. This new accreditation further expands our extensive MRC accreditations across DV’s industry-leading pre- and post-bid CTV solution to give global advertisers greater clarity and confidence in their premium CTV investments."
Across the CTV space, there is a common misconception that ads are inherently viewable due to the nature of the device and user experience. DV's research, however, shows that over one in three impressions serve into environments that fire ads when the TV is turned off. This issue is estimated to contribute $1 billion in wasted advertising spend in CTV annually.
“The addition of video viewability in Connected TV to DoubleVerify’s range of MRC-accredited metrics represents an important step forward, and once again speaks to DV’s commitment to quality in measurement,” commented George W. Ivie, Executive Director and CEO of the MRC. “We congratulate them on this latest achievement.”
DV first earned MRC accreditation in February 2013 and over time has expanded its range of accredited pre- and post-bid solutions. For more information about DV, please visit www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
What accreditation did DoubleVerify (DV) receive for CTV viewability?
DoubleVerify received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment.
What does DV's latest accreditation emphasize?
DV's latest accreditation emphasizes its commitment to providing the highest standard of measurement accuracy and transparency in the CTV space.
What does DV's alignment with the MRC accreditation process signify?
DV's alignment with the MRC accreditation process signifies its adherence to a critical layer of accountability in online advertising.
What specific accreditations does DV now hold for CTV data segments?
DV now holds accreditations for various CTV data segments, including property-level brand suitability, contextual and Fully On-screen segments.
Who commented on DV's addition of video viewability in Connected TV?
George W. Ivie, Executive Director and CEO of the MRC, commented on DV's addition of video viewability in Connected TV, praising DV's commitment to quality in measurement.
When did DV first earn MRC accreditation?
DV first earned MRC accreditation in February 2013 and has since expanded its range of accredited pre- and post-bid solutions.
