DoubleVerify Unveils Attention Offering for Publishers, Raising the Bar for Performance Optimization and Transparency
DoubleVerify (NYSE: DV) has launched DV Attention for Publishers, a new solution providing publishers with detailed attention metrics to optimize campaign performance. The platform offers over 15 metrics across more than 10 inventory dimensions, helping publishers maximize their inventory value. The solution, backed by MRC accreditation received in 2023 for DV Authentic Attention® metrics, includes features such as granular campaign metrics, performance optimization tools, and advertiser vertical attention benchmarks. Publishers can analyze attention data across various dimensions including ad unit, device type, media type, and advertiser details.
DoubleVerify (NYSE: DV) ha lanciato DV Attention for Publishers, una nuova soluzione che fornisce agli editori metriche dettagliate sull'attenzione per ottimizzare le prestazioni delle campagne. La piattaforma offre oltre 15 metriche su più di 10 dimensioni di inventario, aiutando gli editori a massimizzare il valore del loro inventario. La soluzione, supportata dall'accreditamento MRC ricevuto nel 2023 per le metriche DV Authentic Attention®, include funzionalità come metriche granulari delle campagne, strumenti di ottimizzazione delle prestazioni e benchmark di attenzione per i settori pubblicitari. Gli editori possono analizzare i dati di attenzione attraverso varie dimensioni, tra cui unità pubblicitaria, tipo di dispositivo, tipo di media e dettagli sull'inserzionista.
DoubleVerify (NYSE: DV) ha lanzado DV Attention for Publishers, una nueva solución que proporciona a los editores métricas detalladas de atención para optimizar el rendimiento de las campañas. La plataforma ofrece más de 15 métricas en más de 10 dimensiones de inventario, ayudando a los editores a maximizar el valor de su inventario. La solución, respaldada por la acreditación MRC recibida en 2023 para las métricas DV Authentic Attention®, incluye características como métricas granuladas de campaña, herramientas de optimización de rendimiento y puntos de referencia de atención por sector publicitario. Los editores pueden analizar los datos de atención a través de varias dimensiones, incluyendo unidad publicitaria, tipo de dispositivo, tipo de medio y detalles sobre el anunciante.
더블베리파이 (NYSE: DV)가 DV Attention for Publishers를 출시했습니다. 이 새로운 솔루션은 출판사에 캠페인 성과를 최적화할 수 있는 세부 주의 지표를 제공합니다. 플랫폼은 10개 이상의 인벤토리 차원에서 15개 이상의 지표를 제공하여 출판사가 인벤토리 가치를 극대화하도록 돕습니다. 2023년에 DV Authentic Attention® 지표에 대한 MRC 인증을 받은 이 솔루션은 세분화된 캠페인 지표, 성과 최적화 도구 및 광고주 부문 주의 벤치마크와 같은 기능을 포함합니다. 출판사는 광고 단위, 장치 유형, 미디어 유형 및 광고주 세부정보를 포함한 다양한 차원에서 주의 데이터를 분석할 수 있습니다.
DoubleVerify (NYSE: DV) a lancé DV Attention for Publishers, une nouvelle solution fournissant aux éditeurs des mesures détaillées d'attention pour optimiser les performances des campagnes. La plateforme propose plus de 15 mesures sur plus de 10 dimensions d'inventaire, aidant ainsi les éditeurs à maximiser la valeur de leur inventaire. La solution, soutenue par l'accréditation MRC reçue en 2023 pour les mesures DV Authentic Attention®, comprend des fonctionnalités telles que des mesures granulaires de campagne, des outils d'optimisation des performances et des références d'attention par secteur publicitaire. Les éditeurs peuvent analyser les données d'attention à travers diverses dimensions, notamment les unités publicitaires, les types de dispositifs, les types de médias et les détails sur les annonceurs.
DoubleVerify (NYSE: DV) hat DV Attention for Publishers eingeführt, eine neue Lösung, die Verlagen detaillierte Aufmerksamkeitsmetriken zur Optimierung der Kampagnenleistung bietet. Die Plattform bietet über 15 Metriken über mehr als 10 Inventardimensionen hinweg und hilft Verlagen, den Wert ihres Inventars zu maximieren. Die Lösung, die 2023 die MRC-Akkreditierung für die DV Authentic Attention® Metriken erhalten hat, umfasst Funktionen wie granulare Kampagnenmetriken, Leistungsoptimierungstools und Aufmerksamkeitsbenchmarks für Werbesegmente. Verlage können Aufmerksamkeitsdaten über verschiedene Dimensionen analysieren, einschließlich Anzeigenformat, Gerätetyp, Medientyp und Werbetreibenden-Details.
- Launch of new attention metrics solution expanding product portfolio
- MRC accreditation received in 2023 for DV Authentic Attention® metrics
- Comprehensive offering with 15+ metrics across 10+ inventory dimensions
- None.
Insights
The launch of DV Attention for Publishers represents an incremental product enhancement rather than a significant revenue-driving event for DoubleVerify. While this offering strengthens DV's publisher-focused solutions and aligns with industry trends toward attention metrics, its immediate financial impact is likely to be modest. The MRC accreditation adds credibility, but the product primarily serves to maintain competitive positioning rather than create substantial new revenue streams. Key positives include potential for deeper publisher relationships and enhanced data monetization, but the overall market impact appears in the short term.
Publishers gain access to granular attention metrics to maximize campaign performance and strengthen advertiser partnerships
As the digital advertising landscape increasingly prioritizes attention as a key metric to evaluate campaign success, DV Attention for Publishers empowers publishers with essential data and metrics to measure and optimize their inventory based on trusted, third-party verification. This new offering delivers expansive inventory and campaign insights for attention, including more than 15 metrics across over more than 10 dimensions of inventory. Furthermore, DV first received accreditation from the MRC in 2023 for its DV Authentic Attention® metrics in DV Pinnacle® across desktop, mobile web, and mobile apps. This combination of expansive, impression-level attention data and rigorous accreditation reviews strengthens a publisher’s ability to deliver impactful campaign outcomes and build trusted, results-driven advertiser partnerships.
“With attention growing in popularity, publishers need actionable insights into inventory performance to maintain their competitive edge,” said Steven Woolway, Executive Vice President of Business Development at DoubleVerify. “DV’s attention offering equips our publisher clients with the data they need to understand how attention impacts campaign outcomes, leading to stronger partnerships with brands based on privacy-friendly metrics.”
Key features of DV Attention for Publishers:
- Granular Campaign and Inventory Metrics: Publishers can access granular attention data across their open web and in-app campaigns and inventory, broken down by key dimensions such as ad unit, device type, media type, advertiser, order, line item, and more.
- Performance-Driven Optimization: By analyzing attention metrics across various campaign dimensions, publishers can take action to boost campaign performance beyond traditional metrics such as viewability and click-through rates.
- Advertiser Vertical Attention Benchmarks: DV provides attention performance benchmarks based on specific advertiser verticals, allowing publishers to assess how their inventory performs in relation to industry standards, and optimize accordingly.
- Global Scale Backed by Proven Methodology: DV’s framework has been trusted by DV’s expansive list of advertiser clients since 2021, and it will now serve as a tool for publishers to find clear, actionable paths to improve campaign results.
DV Attention for Publishers is now available to DV’s growing set of publisher clients, empowering them to optimize inventory performance and leverage DV’s attention metrics as a competitive advantage with advertisers. This release caps off a year of attention innovation that also included the launch of DV’s AI-powered attentive reach optimization capabilities.
For more information contact pubsales@doubleverify.com or visit doubleverify.com/publishers.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241106398348/en/
Media:
Chris Harihar
chris@crenshawcomm.com
Source: DoubleVerify
FAQ
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