DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads

Rhea-AI Summary

DoubleVerify (NYSE: DV) has partnered with Best Buy Ads to provide robust measurement tools for both Best Buy's ad campaigns and its retail media network. The collaboration aims to enhance ad effectiveness and provide greater clarity in digital investments. With the retail media sector estimated at a $100 billion opportunity, DoubleVerify will integrate its solutions to ensure campaigns are viewed by real people in a brand-safe environment and free from fraud. This partnership underscores DoubleVerify's commitment to innovation in digital media measurement.

Positive

• Partnership with Best Buy Ads enhances measurement capabilities.
• Access to a $100 billion retail media opportunity.
• Improved campaign effectiveness for Best Buy and its clients.
• Integration of advanced measurement tools to ensure ad viewability and safety.

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns.

“We are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,” said Mark Zagorski, CEO at DoubleVerify. “Our solutions will support Best Buy and its retail media clients, improving overall ad effectiveness, while giving them greater clarity and confidence in their digital investments.”

Retail media is estimated to be a $100 billion opportunity.* A retail media network allows a retailer to give brands access to their customers using the retailer's key assets: first-party customer data and owned media. With the retailer's first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels.

DV easily integrates directly onto a retailer’s media properties, ensuring advertisers can evaluate if campaigns are viewable, seen by real people, served in a brand-safe environment, safe from fraud and sophisticated invalid traffic (SIVT), and appear in the intended geography.

With today’s announcement, Best Buy advertisers who use DV will have access to pre-campaign activation (DV Authentic Brand Suitability, Fraud/SIVT) and post-bid filtering and measurement (DV Authentic Ad^TM, DV Video Complete, Programmatic Analytics) across Best Buy Ads. DV will also be used by Best Buy for its own programmatically-executed media buys. DoubleVerify’s Publisher Suite will also be implemented across the Best Buy media platform, providing comprehensive protection and granular controls to the retail media network.

“DoubleVerify’s product advancements and partnerships in the retail media sector are further examples of how we are leading the industry in developing innovative quality and performance solutions for emerging digital platforms,” said Zagorski.

For more information about DoubleVerify, contact sales@DoubleVerify.com.

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

*BDG, “The $100 Billion Media Opportunity for Retailers.” 2021

View source version on businesswire.com: https://www.businesswire.com/news/home/20220929005129/en/

Media:

Chris Harihar

Chris@crenshawcomm.com

Source: DoubleVerify

FAQ

What is the significance of DoubleVerify's partnership with Best Buy Ads?

DoubleVerify's partnership with Best Buy Ads enhances ad measurement tools, ensuring better campaign effectiveness and clarity in digital investments.

How much is the retail media market estimated to be worth?

The retail media market is estimated to be a $100 billion opportunity.

What tools will DoubleVerify provide to Best Buy Ads?

DoubleVerify will provide tools for pre-campaign activation and post-bid filtering and measurement to enhance ad safety and effectiveness.

What is DoubleVerify's role in the retail media sector?

DoubleVerify aims to lead the retail media sector by delivering innovative solutions for digital media measurement and analytics.

What does DoubleVerify's integration offer to advertisers?

DoubleVerify's integration offers advertisers the ability to evaluate their campaigns for viewability, brand safety, and fraud prevention.