DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3

Rhea-AI Summary

DoubleVerify (NYSE: DV) has announced a partnership with Scope3 to provide advertisers with a new carbon footprint metric through its DV Pinnacle platform. This offering aims to enhance transparency in the digital advertising ecosystem, allowing clients to measure and reduce their campaign-related emissions. Scope3's system is designed to map emissions across the digital advertising supply chain, providing detailed reports on contributions to carbon footprints from various entities. This initiative is an important step toward making carbon-aware decisions in ad spending.

Positive

• Partnership with Scope3 enhances DV's offering, adding carbon footprint metrics for advertisers.
• The initiative allows for detailed reporting on campaign-related emissions, improving transparency.
• Potentially increases demand for DV's services as companies push for carbon efficiency in advertising.

Negative

• None.

The new first-of-its-kind offering will shed light on an advertiser’s digital carbon footprint

NEW YORK--(BUSINESS WIRE)-- DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an exclusive partnership with Scope3, the preeminent source of truth for supply chain emissions data for organizations seeking to make carbon-aware business decisions.

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle^®.

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure. This model is built from a mix of open data, customer collaboration, partnerships with third-party data providers and independent research and analysis.

With this new metric, currently in development, advertisers and agency customers will receive in DV Pinnacle detailed campaign-based reporting outlining the digital supply chain entities that contributed to their campaigns' emissions, as well as providing the ability to customize data and reporting to cover specific partners, platforms, channels, inventory, formats, and regions.

Greenhouse gas emissions are categorized into three types or 'Scopes' by the Greenhouse Gas (GHG) Protocol. Scope 1 covers direct emissions from owned or controlled sources. Scope 2 covers indirect emissions and Scope 3 includes all other indirect emissions that occur in a company’s value chain.

As a result of the electricity used by the millions of servers that power real-time bidding, machine learning, identity management, and beyond, digital advertising has been shown to have a meaningful carbon footprint. Scope3 provides an accurate, comprehensive and independent model of the emissions across the digital advertising supply chain.

“We can’t expect carbon-aware decisions about ad spend to be made without a comprehensive and accurate view of how supply-side partners are contributing to emissions,” said DoubleVerify CEO Mark Zagorski. “With Scope3, we are able to provide advertisers and agencies with the information they need to take action and drive real change. For the first time, they will be able to use this new offering to measure and reduce the impact of their properties and ad spend, all via DV’s massive verification backbone.”

“As an industry, we can thrive and provide massive value to brands without a cost to the climate by measuring all the sources of carbon associated with every ad transaction online and making those transactions more carbon efficient,” said Brian O’Kelley, CEO of Scope3. “We applaud DV's efforts in seamlessly integrating the tools we need to join the fight against climate change. We look forward to taking collaborative action to decarbonize media and advertising together."

For more information about DoubleVerify, visit http://www.doubleverify.com.

About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

About Scope3
Scope3 is the source of truth for supply chain emissions data. For organizations seeking to make carbon-aware business decisions, Scope3 is the standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem. Scope3 enables the industry-wide usage of Green Media Products (GMPs), or carbon-neutral media, by measuring emissions and managing the purchase of high quality carbon removal contributions.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220620005106/en/

Media:

Chris Harihar

Chris@crenshawcomm.com

Source: DoubleVerify

FAQ

What is DoubleVerify's new initiative regarding carbon emissions?

DoubleVerify has partnered with Scope3 to provide advertisers with a campaign-based carbon footprint metric through its DV Pinnacle platform.

How will the DV and Scope3 partnership impact advertising campaigns?

The partnership will allow advertisers to measure and reduce their carbon emissions related to digital advertising campaigns, enhancing sustainability efforts.

What does the carbon footprint metric entail?

The metric will provide detailed reporting on the digital supply chain entities contributing to campaign emissions, allowing for customization in analysis.

When was the partnership between DoubleVerify and Scope3 announced?

The partnership was announced on June 20, 2022.

How does the Scope3 model work?

Scope3's model maps the end-to-end emissions of the digital advertising lifecycle, using a mix of data sources and independent research to provide accurate emissions data.