DoubleVerify Extends Media Quality Authentication to Netflix

Rhea-AI Summary

DoubleVerify (NYSE: DV) has partnered with Netflix to enhance media verification and maximize advertiser performance. This collaboration will leverage DV's technology to ensure that ads are viewed by real people and protected from fraud across Netflix's ad-supported tier launching soon. With DV's solutions, advertisers will benefit from fraud protection and . The technical integration is scheduled for completion by Q1 2023, providing clients with essential verification tools to measure ad performance effectively.

Positive

• First-of-its-kind partnership with Netflix enhances media verification for advertisers.
• Provides fraud protection against Invalid Traffic (IVT) ensuring ads are viewed by real people.
• Offers comprehensive viewability verification to measure ad performance accurately.

Negative

• None.

Brands will benefit from DV’s industry-leading viewability and fraud verification across Netflix’s premium video streaming inventory

NEW YORK--(BUSINESS WIRE)-- DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a first-of-its-kind partnership with Netflix to enable media verification and maximize advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (“IVT”).

Netflix is one of the world's leading entertainment services with 221 million paid memberships in over 190 countries, enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen.

“Over the past decade, the team at Netflix has done a tremendous job building one of the most popular streaming services in the world,” said Mark Zagorski, CEO, DoubleVerify. “As we continue to expand our coverage across premium video and CTV environments, DV is thrilled to extend our third-party verification solutions across their platform, ensuring campaigns meet key quality criteria while maximizing performance and outcomes for advertisers.”

Earlier this year, Netflix announced the upcoming launch of its ad-supported tier. DV will be one of a select few verification providers with coverage extending into Netflix. With DV’s quality verification technology, joint advertisers will benefit from:

• Fraud Protection: For advertising to perform, it must be seen by real people. DV identifies and protects advertisers against fraud and IVT – from hijacked devices to bot manipulation.
• Viewability Verification: DV provides comprehensive viewability verification, offering clarity into whether an ad has the opportunity to be seen and shedding light on its impact.

“We're thrilled to partner with DoubleVerify,” said Jeremi Gorman, President of Worldwide Advertising at Netflix. “As we introduce the Basic with Ads plan - our new ad-supported tier - we recognize the importance for brands to measure how their ads perform. DoubleVerify will provide viewability and IVT verifications that will be valuable for their marketing goals."

DV and Netflix will be working on the technical integration over the coming months and anticipate viewability and IVT verification solutions to be available for customers in Q1 2023, with brand safety and suitability to follow.

For more information about DoubleVerify, visit http://www.doubleverify.com.

About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221013005320/en/

Press Contact

Chris Harihar

Chris@crenshawcomm.com

Source: DoubleVerify

FAQ

What is the new partnership between DoubleVerify and Netflix?

DoubleVerify has formed a partnership with Netflix to provide media verification and maximize advertiser performance on Netflix's platform.

How will DoubleVerify's technology benefit Netflix advertisers?

The technology will ensure ads are fully viewed by real people and protected from fraud/Invalid Traffic.

When will DoubleVerify's verification solutions be available for Netflix advertisers?

The verification solutions are expected to be available in Q1 2023.

What advantages does DV's viewability verification offer?

DV’s viewability verification offers clarity on whether ads have an opportunity to be seen, enhancing advertising effectiveness.

What is the significance of the ad-supported tier launch by Netflix?

The ad-supported tier allows brands to measure the performance of their ads, supported by DoubleVerify's verification solutions.