DoubleVerify Expands Invalid Traffic and Viewability Measurement to Spotify Video Ads, Continuing To Lead Industry in Independent Platform Measurement

Rhea-AI Summary

DoubleVerify (NYSE: DV) has announced a new integration with Spotify to authenticate media quality on the platform. This expansion enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify's self-serve advertising platform, Spotify Ads Manager.

The integration offers two key benefits for advertisers:

• Fraud Measurement: Detecting comprehensive fraud and IVT, from hijacked devices to bot manipulation.
• Viewability Verification: Providing comprehensive verification to identify whether an ad has the opportunity to be seen and its impact.

Brands using Spotify Ads Manager can now access DV's fraud and viewability insights across desktop and mobile in-app placements. Measurement data and insights are available through DV Pinnacle®, DoubleVerify's unified service and analytics reporting platform.

Positive

• Expansion of DoubleVerify's measurement capabilities to Spotify's video ads
• Provides advertisers with fraud/invalid traffic (IVT) and viewability measurement on Spotify Ads Manager
• Enables advertisers to monitor and optimize performance of Spotify ads campaigns
• 44% year-over-year increase in video streams on Spotify, indicating growing market opportunity

Negative

• None.

Insights

Market Research Analyst

This expanded partnership between DoubleVerify and Spotify represents a significant development in digital advertising measurement. By integrating DV's fraud detection and viewability verification into Spotify Ads Manager, advertisers gain enhanced transparency and control over their video ad campaigns on one of the world's largest audio streaming platforms.

The integration addresses two critical aspects of digital advertising:

• Fraud/Invalid Traffic (IVT) Measurement: This helps ensure ad spend reaches real users, protecting advertisers' investments.
• Viewability Verification: This confirms whether ads have the opportunity to be seen, important for assessing campaign effectiveness.

Spotify's reported 44% year-over-year increase in video streams highlights the growing importance of video advertising on the platform. This partnership allows advertisers to capitalize on this trend with greater confidence in their ad performance and ROI.

For DoubleVerify, this expansion strengthens its position in the digital measurement space and could potentially drive revenue growth. For Spotify, offering these advanced measurement capabilities may attract more advertisers to its platform, potentially boosting ad revenue.

Financial Analyst

While specific financial details aren't disclosed, this partnership expansion has positive implications for both DoubleVerify (DV) and Spotify. For DV, with a market cap of $2.98 billion, this integration could drive growth in several ways:

• Increased Revenue: By expanding its measurement services to Spotify's self-serve ad platform, DV may see an uptick in usage and, consequently, revenue.
• Market Share Growth: This move strengthens DV's position in the digital measurement market, potentially attracting more clients across various platforms.
• Competitive Advantage: Being the chosen partner for a major platform like Spotify enhances DV's credibility and may lead to similar partnerships.

For Spotify, offering advanced measurement tools could make its ad platform more attractive to advertisers, potentially increasing ad spend and improving its advertising revenue stream. This is particularly significant given the reported growth in video content consumption on Spotify.

Investors should monitor DV's upcoming financial reports for indicators of revenue growth and client acquisition related to this expanded partnership.

Expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager

NEW YORK--(BUSINESS WIRE)-- DoubleVerify ("DV") (NYSE: DV), the leading software platform for digital media measurement, today announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager.

“DoubleVerify is driven to ensure media spend is protected and performance is optimized anywhere marketers want to reach their audiences,” said Mark Zagorski, Chief Executive Officer of DoubleVerify. “By expanding our independent measurement coverage on Spotify, we empower advertisers to confidently measure and optimize the performance of their video campaigns on the world’s most popular audio streaming subscription service.”

With this integration, advertisers on Spotify will benefit from:

• Fraud Measurement: For advertising to perform, it must be seen by real people. DV detects comprehensive fraud and IVT – ranging from hijacked devices to bot manipulation.
• Viewability Verification: DV provides comprehensive viewability verification, identifying whether an ad has the opportunity to be seen and its impact.

“It’s no secret that people come to Spotify to listen, but users are increasingly spending more time watching video on the platform, as we’ve seen a 44% YoY increase in video streams*. We're excited to expand our partnership with DoubleVerify, an industry leader in media quality and performance measurement,” said Chloe Wix, Global Director of Product Marketing at Spotify. “This new integration within Spotify Ads Manager will provide our advertisers with enhanced visibility into their Spotify video campaigns, ensuring greater transparency and effectiveness in reaching their target audiences.”

Brands using Spotify Ads Manager can unlock DV’s fraud and viewability insights across desktop and mobile in-app placements.

Advertisers can access measurement data and insights through DV Pinnacle^Ⓡ, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their Spotify ads campaigns.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

Source: Spotify First Party Data, Global, Q1 ‘24 vs Q1 ‘23

View source version on businesswire.com: https://www.businesswire.com/news/home/20241016988190/en/

Chris Harihar

chris@crenshawcomm.com

Source: DoubleVerify

FAQ

What new integration has DoubleVerify (DV) announced with Spotify?

DoubleVerify has announced a new integration with Spotify to authenticate media quality on the platform, enabling advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify Ads Manager.

What benefits does the DoubleVerify (DV) integration offer to advertisers on Spotify?

The integration offers two key benefits: 1) Fraud Measurement to detect comprehensive fraud and IVT, and 2) Viewability Verification to identify whether an ad has the opportunity to be seen and its impact.

How can advertisers access DoubleVerify's (DV) measurement data for Spotify campaigns?

Advertisers can access measurement data and insights through DV Pinnacle®, DoubleVerify's unified service and analytics reporting platform, to monitor and optimize the performance of their Spotify ads campaigns.

What increase in video streams has Spotify reported, according to the DoubleVerify (DV) press release?

According to the press release, Spotify has seen a 44% year-over-year increase in video streams on the platform.