Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (Class A Common Stock, symbol: DSP) is a premier advertising technology company, specializing in enabling marketers to plan, execute, and measure their digital media investments through a cutting-edge, cloud-based platform. Founded in 1999, Viant has built its business on a foundation of people-based data, eschewing traditional cookie-based tracking. This approach provides marketers with access to over 1.2 billion registered users, making it one of the largest databases of registered users in the world.
Core Business: Viant's primary offering is the Viant Advertising Cloud™, which enhances the accuracy, reach, and accountability of cross-device advertising. The platform supports programmatic purchasing across various channels including desktop, mobile, connected TV, linear TV, streaming audio, and digital billboards. The company also owns and operates Adelphic, a leading self-service platform for cross-channel programmatic advertising, and the once-popular social network MySpace.
Recent Achievements and Partnerships: In 2016, Viant became a subsidiary of Time Inc., before being acquired by Meredith Corporation in 2018. This acquisition allowed Viant to be part of a broader cross-channel ecosystem, enhancing its reach to nearly 200 million unduplicated American consumers.
Current Projects and Financial Condition: Viant continues to innovate in the digital advertising space, focusing on enhancing its platform’s capabilities and expanding its client base. The company's financial health remains robust, supported by its strategic partnerships and a growing market for digital advertising solutions.
Significance in the Market: With a unique approach to people-based marketing and a robust technological platform, Viant plays a significant role in the advertising industry. Its ability to offer precise targeting and measurement across various digital channels makes it a valuable partner for marketers aiming to optimize their media investments.
Viant Technology Inc. (NASDAQ: DSP) announced significant advancements in its Adelphic® advertising software to improve performance amidst the decline of third-party cookies. The major update, World Without Cookies (WWC), integrates the Household ID, boosting omnichannel adoption with over 200% average conversions for participating brands. Other enhancements include Multi-Touch Attribution (MTA) 2.0 for real-time performance tracking and a streamlined Deals Marketplace. These innovations aim to provide marketers with better metrics and greater efficiency in a post-cookie advertising landscape.
Viant Technology (NASDAQ: DSP) reported strong Q3 2021 results, with revenue of $50.9 million, up 26% year-over-year, and gross profit of $21.9 million, an increase of 9%. However, the company experienced a net loss of $12.2 million, or $0.20 per diluted share, compared to net income of $7.5 million in Q3 2020. Active customers grew to 305, marking a 17 increase from the previous quarter. Looking ahead, Viant raised its guidance, predicting Q4 revenue between $71 million to $74 million and full-year revenue of $212.4 million to $215.4 million, reflecting robust growth expectations.
Viant Technology Inc. (NASDAQ: DSP) has integrated Beachfront’s premium linear TV inventory into its Adelphic® advertising software, making it the first demand-side platform to support this unique inventory for real-time bidding. This partnership aims to enhance programmatic ad buying across traditional and connected TV, responding to an increasing demand for unified ad buying strategies. Recent eMarketer data indicates an 18.4% rise in premium video streaming viewers in the U.S. to 89.2 million, underscoring the significance of this collaboration.
Viant Technology Inc. (NASDAQ: DSP) partners with iSpot.tv to enhance its TV advertising capabilities by integrating iSpot's Unified Measurement solution into its Adelphic® software. This partnership aims to provide advertisers with improved insights on reach, frequency, and business outcomes for OTT and linear TV campaigns. eMarketer projects US ad spending on linear and CTV platforms will surpass
Viant Technology (NASDAQ: DSP) is set to release its third quarter 2021 financial results on November 9, 2021, after the U.S. market closes. A conference call will follow the release at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time), discussing the company's performance and business updates. Viant is recognized for its people-based advertising software and its Adelphic Demand Side Platform, which links 115 million U.S. households to over 1 billion connected devices, enhancing marketing strategies through programmatic advertising.
Viant Technology Inc. (NASDAQ: DSP) has integrated Wiland's predictive audience segments into its Adelphic advertising software, enhancing targeting precision for brands. This collaboration aims to improve understanding of target audiences, especially as third-party cookies are phased out. By utilizing purchase intent data, the integration is expected to boost media productivity and revenue. Wiland's advanced analytics allow for the creation of audiences across diverse categories, making it easier for advertisers to connect with potential repeat buyers.
Viant Technology Inc. (NASDAQ: DSP) will participate in the upcoming Advertising Week NY, scheduled for October 18-20, 2021, both virtually and in-person in New York City. The event features multiple discussions, including a panel moderated by Business Insider’s Ryan Joe, focusing on identity challenges in advertising, and a session on driving TV performance amidst fragmentation. Additionally, Viant CEO Tim Vanderhook will lead a fireside chat on transparency in programmatic advertising. The event emphasizes the importance of adapting marketing strategies for a cookieless future.
Viant Technology Inc. (NASDAQ: DSP) announced a partnership with Catalina to integrate shopper data into its Adelphic® advertising software. This collaboration aims to enhance cookieless targeting and enable better measurement of advertising effectiveness for CPG advertisers. By linking offline and online performance to actual purchases, the integration seeks to improve return on investment (ROI) for brands. With Catalina's data covering 236 million shopper IDs, this solution offers real-time campaign optimization and validation of customer purchases, crucial for modern marketing.
Viant Technology Inc. (NASDAQ: DSP) has expanded its partnership with Integral Ad Science (NASDAQ: IAS) by integrating IAS's CTV fraud pre-bid solution into Viant’s Adelphic® advertising software. This collaboration aims to enhance CTV fraud protection for brands and agencies, optimizing campaigns against bot fraud and invalid traffic.
With an expected 67% of the U.S. population using CTV by 2025, the ad market is projected to reach $27 billion. This partnership positions Viant to meet the growing demands of CTV advertisers effectively.
Viant Technology Inc. (NASDAQ: DSP) has integrated Kochava Collective's vast real-world location data into its Adelphic advertising software. This enhancement enables improved foot traffic measurement and location-based insights for brands and agencies. With access to 9 billion daily location data points from 191 million monthly active users, Viant aims to help clients better understand the impact of their marketing on brick-and-mortar sales. This partnership is part of Viant's ongoing strategy to provide advanced analytics and support for digital marketing in an evolving landscape.
FAQ
What is the current stock price of Viant Technology (DSP)?
What is the market cap of Viant Technology (DSP)?
What does Viant Technology Inc. do?
What is the Viant Advertising Cloud™?
When was Viant Technology Inc. founded?
Which companies are owned by Viant?
Who acquired Viant Technology Inc. in 2018?
What are the primary channels supported by Viant's platform?
How does Viant's approach differ from traditional cookie-based tracking?
What is Adelphic?
Why is Viant's database of registered users significant?
What was the impact of Viant's acquisition by Meredith Corporation?
