Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (Class A Common Stock, symbol: DSP) is a premier advertising technology company, specializing in enabling marketers to plan, execute, and measure their digital media investments through a cutting-edge, cloud-based platform. Founded in 1999, Viant has built its business on a foundation of people-based data, eschewing traditional cookie-based tracking. This approach provides marketers with access to over 1.2 billion registered users, making it one of the largest databases of registered users in the world.
Core Business: Viant's primary offering is the Viant Advertising Cloud™, which enhances the accuracy, reach, and accountability of cross-device advertising. The platform supports programmatic purchasing across various channels including desktop, mobile, connected TV, linear TV, streaming audio, and digital billboards. The company also owns and operates Adelphic, a leading self-service platform for cross-channel programmatic advertising, and the once-popular social network MySpace.
Recent Achievements and Partnerships: In 2016, Viant became a subsidiary of Time Inc., before being acquired by Meredith Corporation in 2018. This acquisition allowed Viant to be part of a broader cross-channel ecosystem, enhancing its reach to nearly 200 million unduplicated American consumers.
Current Projects and Financial Condition: Viant continues to innovate in the digital advertising space, focusing on enhancing its platform’s capabilities and expanding its client base. The company's financial health remains robust, supported by its strategic partnerships and a growing market for digital advertising solutions.
Significance in the Market: With a unique approach to people-based marketing and a robust technological platform, Viant plays a significant role in the advertising industry. Its ability to offer precise targeting and measurement across various digital channels makes it a valuable partner for marketers aiming to optimize their media investments.
Viant Technology Inc. (NASDAQ: DSP) appointed Vivian Yang as a new independent director, effective December 7, 2021. She will lead the Nominating and Governance Committee and participate in the Audit Committee. With over 20 years in advertising, media, and technology, Yang previously held executive roles at Time Warner and The Trade Desk, where she managed legal and governance aspects during its public transition. CEO Tim Vanderhook expressed optimism about her contributions to improving profitability and shareholder value.
Viant Technology Inc. (NASDAQ: DSP) has announced upcoming presentations by its management team at various investor conferences. The events include the UBS Global TMT Virtual Conference on December 7, 2021, at 1:00 pm ET, and the Raymond James Technology Investors Conference on the same day at 2:10 pm ET. Additionally, they will participate in the 24th Annual Needham Virtual Growth Conference on January 12, 2021, at 2:00 pm ET. Webcasts will be available on their investor relations website.
Viant Technology Inc. (NASDAQ: DSP) announced significant advancements in its Adelphic® advertising software to improve performance amidst the decline of third-party cookies. The major update, World Without Cookies (WWC), integrates the Household ID, boosting omnichannel adoption with over 200% average conversions for participating brands. Other enhancements include Multi-Touch Attribution (MTA) 2.0 for real-time performance tracking and a streamlined Deals Marketplace. These innovations aim to provide marketers with better metrics and greater efficiency in a post-cookie advertising landscape.
Viant Technology (NASDAQ: DSP) reported strong Q3 2021 results, with revenue of $50.9 million, up 26% year-over-year, and gross profit of $21.9 million, an increase of 9%. However, the company experienced a net loss of $12.2 million, or $0.20 per diluted share, compared to net income of $7.5 million in Q3 2020. Active customers grew to 305, marking a 17 increase from the previous quarter. Looking ahead, Viant raised its guidance, predicting Q4 revenue between $71 million to $74 million and full-year revenue of $212.4 million to $215.4 million, reflecting robust growth expectations.
Viant Technology Inc. (NASDAQ: DSP) has integrated Beachfront’s premium linear TV inventory into its Adelphic® advertising software, making it the first demand-side platform to support this unique inventory for real-time bidding. This partnership aims to enhance programmatic ad buying across traditional and connected TV, responding to an increasing demand for unified ad buying strategies. Recent eMarketer data indicates an 18.4% rise in premium video streaming viewers in the U.S. to 89.2 million, underscoring the significance of this collaboration.
Viant Technology Inc. (NASDAQ: DSP) partners with iSpot.tv to enhance its TV advertising capabilities by integrating iSpot's Unified Measurement solution into its Adelphic® software. This partnership aims to provide advertisers with improved insights on reach, frequency, and business outcomes for OTT and linear TV campaigns. eMarketer projects US ad spending on linear and CTV platforms will surpass
Viant Technology (NASDAQ: DSP) is set to release its third quarter 2021 financial results on November 9, 2021, after the U.S. market closes. A conference call will follow the release at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time), discussing the company's performance and business updates. Viant is recognized for its people-based advertising software and its Adelphic Demand Side Platform, which links 115 million U.S. households to over 1 billion connected devices, enhancing marketing strategies through programmatic advertising.
Viant Technology Inc. (NASDAQ: DSP) has integrated Wiland's predictive audience segments into its Adelphic advertising software, enhancing targeting precision for brands. This collaboration aims to improve understanding of target audiences, especially as third-party cookies are phased out. By utilizing purchase intent data, the integration is expected to boost media productivity and revenue. Wiland's advanced analytics allow for the creation of audiences across diverse categories, making it easier for advertisers to connect with potential repeat buyers.
Viant Technology Inc. (NASDAQ: DSP) will participate in the upcoming Advertising Week NY, scheduled for October 18-20, 2021, both virtually and in-person in New York City. The event features multiple discussions, including a panel moderated by Business Insider’s Ryan Joe, focusing on identity challenges in advertising, and a session on driving TV performance amidst fragmentation. Additionally, Viant CEO Tim Vanderhook will lead a fireside chat on transparency in programmatic advertising. The event emphasizes the importance of adapting marketing strategies for a cookieless future.
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