Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
About Viant Technology Inc.
Viant Technology Inc. (NASDAQ: DSP) is a premier people-based advertising technology company that empowers marketers to plan, execute, and measure their digital media investments through its proprietary cloud-based platform. Unlike traditional cookie-based approaches, Viant’s platform leverages a foundation of people-based identifiers, enabling advertisers to achieve greater accuracy, accountability, and reach across multiple devices and channels. This innovative approach positions Viant as a key player in the evolving digital advertising landscape, where privacy concerns and cookie deprecation are reshaping industry norms.
Core Business Model
At the heart of Viant’s operations is the Viant Advertising Cloud™, a comprehensive platform that facilitates programmatic advertising—the automated buying and selling of digital ad inventory. Marketers can use the platform to target audiences across a wide array of channels, including desktop, mobile, connected TV (CTV), streaming audio, and digital billboards. By integrating one of the world’s largest registered user databases, with over 1.2 billion profiles, Viant enhances advertisers’ ability to deliver personalized, cross-device campaigns with measurable outcomes.
Industry Context
Viant operates within the highly competitive digital advertising industry, a sector characterized by rapid technological advancements and shifting regulatory landscapes. The move away from third-party cookies has created a demand for alternative targeting solutions, such as people-based advertising, where Viant excels. The company’s focus on privacy-compliant, first-party data solutions aligns with broader industry trends, making it a valuable partner for brands navigating these changes.
Competitive Positioning
Viant faces competition from major players like The Trade Desk, Google Ads, and Adobe Advertising Cloud. However, its people-based approach and extensive user database differentiate it from rivals. By focusing on deterministic data rather than probabilistic models, Viant offers advertisers a higher degree of precision and reliability in targeting and measurement. Additionally, its ability to integrate campaigns across diverse channels, including emerging formats like CTV and digital out-of-home (DOOH), enhances its appeal to marketers seeking comprehensive solutions.
Key Strengths and Differentiators
- People-Based Advertising: A privacy-forward approach that uses registered user data instead of cookies for targeting.
- Cross-Channel Capabilities: Seamless integration across desktop, mobile, CTV, streaming audio, and digital billboards.
- Extensive Database: Access to over 1.2 billion registered users, enabling precise audience segmentation and targeting.
- Proprietary Technology: The Viant Advertising Cloud™ provides a unified platform for planning, executing, and measuring campaigns.
Historical and Strategic Context
Founded in 1999, Viant has a long history of innovation in the digital advertising space. It owns and operates Adelphic, a leading demand-side platform (DSP), and previously owned MySpace, showcasing its ability to adapt to evolving market needs. The company’s acquisition by Time Inc. in 2016, followed by its integration into Meredith Corporation in 2018, highlights its strategic value within a broader media ecosystem. These affiliations have helped Viant build a robust cross-channel advertising network, further enhancing its competitive edge.
Challenges and Opportunities
While Viant’s people-based approach offers significant advantages, it also faces challenges such as intense competition, evolving privacy regulations, and the need to continually innovate in a fast-changing industry. However, these challenges also present opportunities for growth, particularly as advertisers seek reliable, privacy-compliant alternatives to cookie-based targeting. Viant’s focus on first-party data and cross-device capabilities positions it well to capitalize on these trends.
Conclusion
Viant Technology Inc. stands out as a forward-thinking player in the digital advertising industry, offering innovative solutions that address the complexities of modern marketing. Its people-based approach, extensive user database, and cross-channel capabilities make it a valuable partner for advertisers navigating the transition to privacy-compliant, data-driven strategies. By leveraging its proprietary technology and industry expertise, Viant continues to play a pivotal role in shaping the future of programmatic advertising.
Viant Technology (NASDAQ: DSP) has announced a strategic partnership with Commerce Signals, a Verisk Financial business, aimed at enhancing its advertising software capabilities. This alliance focuses on providing clients with actionable analytics and improved return-on-ad-spend (ROAS) measurements by integrating payment-based insights. Viant emphasizes the importance of accurate campaign measurement, allowing marketers to connect ad impressions with consumer spending behavior. Through this collaboration, both companies aim to optimize marketing outcomes for clients.
Viant Technology Inc. (NASDAQ: DSP) has appointed Brad Samson as Vice President of Investor Relations. With over 30 years of experience, Samson will oversee Viant's investor relations strategy and stakeholder relationships. He previously worked with companies like Zepp Health and Fitbit. Chief Financial Officer Larry Madden expressed excitement about Samson's appointment, emphasizing his capability to enhance communications regarding strategy and growth opportunities. This move is expected to strengthen Viant's position within the advertising software industry.
Viant Technology Inc. (NASDAQ: DSP) has appointed Tom Wolfe as Senior Vice President of Business Development. This role aims to enhance strategic partnerships to foster company growth. Wolfe, a veteran with over 25 years of experience in advertising and technology, notably in CTV and OTT, is expected to leverage his extensive industry relationships to drive business performance. Reporting to CMO Jon Schulz, Wolfe’s expertise is anticipated to unlock new opportunities for Viant's advertising software solutions.
Viant Technology Inc. (NASDAQ: DSP) has partnered with ALLSHIPS to launch the #NEWOPENWEB NFT sweepstakes, running from December 28 to January 9, 2022. The sweepstakes aims to celebrate independent artists by offering NFT artwork created by them, reflecting interpretations of the new open web. Winners will be announced on January 10. This initiative aligns with Viant's ongoing campaign promoting digital inclusion and a cookieless future. Participants must follow Viant on Twitter to enter, emphasizing the company's commitment to innovation within the advertising sector.
Viant Technology Inc. (NASDAQ: DSP) appointed Vivian Yang as a new independent director, effective December 7, 2021. She will lead the Nominating and Governance Committee and participate in the Audit Committee. With over 20 years in advertising, media, and technology, Yang previously held executive roles at Time Warner and The Trade Desk, where she managed legal and governance aspects during its public transition. CEO Tim Vanderhook expressed optimism about her contributions to improving profitability and shareholder value.
Viant Technology Inc. (NASDAQ: DSP) has announced upcoming presentations by its management team at various investor conferences. The events include the UBS Global TMT Virtual Conference on December 7, 2021, at 1:00 pm ET, and the Raymond James Technology Investors Conference on the same day at 2:10 pm ET. Additionally, they will participate in the 24th Annual Needham Virtual Growth Conference on January 12, 2021, at 2:00 pm ET. Webcasts will be available on their investor relations website.
Viant Technology Inc. (NASDAQ: DSP) announced significant advancements in its Adelphic® advertising software to improve performance amidst the decline of third-party cookies. The major update, World Without Cookies (WWC), integrates the Household ID, boosting omnichannel adoption with over 200% average conversions for participating brands. Other enhancements include Multi-Touch Attribution (MTA) 2.0 for real-time performance tracking and a streamlined Deals Marketplace. These innovations aim to provide marketers with better metrics and greater efficiency in a post-cookie advertising landscape.
Viant Technology (NASDAQ: DSP) reported strong Q3 2021 results, with revenue of $50.9 million, up 26% year-over-year, and gross profit of $21.9 million, an increase of 9%. However, the company experienced a net loss of $12.2 million, or $0.20 per diluted share, compared to net income of $7.5 million in Q3 2020. Active customers grew to 305, marking a 17 increase from the previous quarter. Looking ahead, Viant raised its guidance, predicting Q4 revenue between $71 million to $74 million and full-year revenue of $212.4 million to $215.4 million, reflecting robust growth expectations.
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