Viant Integrates With Mediaocean

Rhea-AI Summary

Viant Technology (NASDAQ: DSP) announced a new integration with Mediaocean, a global omnichannel advertising platform, aimed at enhancing the transparency and efficiency of the media buying process for agencies. This collaboration will streamline the end-to-end planning and purchasing workflow, providing marketers with clearer oversight of their advertising investments. Mediaocean manages over $200 billion in annual media spend, making it a key player in the advertising sector.

Positive

• Integration with Mediaocean enhances transparency in media buying.
• Streamlined media planning and buying process for agencies.
• Collaboration targets improved accountability for marketing investments.

Negative

• None.

Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey

IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has integrated with Mediaocean, a leading global omnichannel advertising platform, delivering a transparent end-to-end media planning and buying solution for marketers and media agencies.

“Our latest integration with Mediaocean will offer Viant customers an enhanced level of transparency within our platform, from planning to purchase, through reconciliation,” said Tom Wolfe, SVP, Business Development, Viant. “As a leading data-driven omnichannel platform, we are pleased to partner with Mediaocean to streamline the media planning and buying process, within an open and inclusive advertising ecosystem.”

Mediaocean currently works with the world’s largest marketing and advertising agencies for end-to-end planning, buying, optimizing, reporting, and billing in a single workflow, making the media buying process seamless and effective for omnichannel media buys.

“Marketers demand end-to-end accountability for their investments, so we’re pleased to partner with Viant, a pioneer in the programmatic advertising space, to integrate them into our mission-critical media buying workflow,” said John Nardone, President, Mediaocean.

About Viant
Viant® is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying, and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio, and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power Players list. To learn more, visit viantinc.com and adelphic.com or follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

About Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,700 staff across 30 global offices and supports over 100,000 people using its products. Visit www.mediaocean.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220421005281/en/

Media:

Sondra Magness

press@viantinc.com

Source: Viant Technology Inc.

FAQ

What is the recent collaboration involving Viant Technology (DSP)?

Viant Technology (NASDAQ: DSP) has announced its integration with Mediaocean to enhance transparency and streamline the media buying process.

How does the Viant and Mediaocean integration benefit marketers?

The integration improves accountability and offers a seamless end-to-end media planning and purchasing workflow.

What is Mediaocean's significance in the advertising industry?

Mediaocean manages over $200 billion in annual media spend, serving as a critical platform for omnichannel advertising.

What are the key features of Viant Technology's platform?

Viant's platform provides a self-service Demand Side Platform for programmatic advertising across multiple channels.

When was the Viant and Mediaocean partnership announced?

The partnership was announced on April 21, 2022.