Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (Class A Common Stock, symbol: DSP) is a premier advertising technology company, specializing in enabling marketers to plan, execute, and measure their digital media investments through a cutting-edge, cloud-based platform. Founded in 1999, Viant has built its business on a foundation of people-based data, eschewing traditional cookie-based tracking. This approach provides marketers with access to over 1.2 billion registered users, making it one of the largest databases of registered users in the world.
Core Business: Viant's primary offering is the Viant Advertising Cloud™, which enhances the accuracy, reach, and accountability of cross-device advertising. The platform supports programmatic purchasing across various channels including desktop, mobile, connected TV, linear TV, streaming audio, and digital billboards. The company also owns and operates Adelphic, a leading self-service platform for cross-channel programmatic advertising, and the once-popular social network MySpace.
Recent Achievements and Partnerships: In 2016, Viant became a subsidiary of Time Inc., before being acquired by Meredith Corporation in 2018. This acquisition allowed Viant to be part of a broader cross-channel ecosystem, enhancing its reach to nearly 200 million unduplicated American consumers.
Current Projects and Financial Condition: Viant continues to innovate in the digital advertising space, focusing on enhancing its platform’s capabilities and expanding its client base. The company's financial health remains robust, supported by its strategic partnerships and a growing market for digital advertising solutions.
Significance in the Market: With a unique approach to people-based marketing and a robust technological platform, Viant plays a significant role in the advertising industry. Its ability to offer precise targeting and measurement across various digital channels makes it a valuable partner for marketers aiming to optimize their media investments.
Viant Technology Inc. (NASDAQ: DSP) has partnered with various charitable organizations to provide 500 backpacks filled with essential school supplies to under-resourced students across major U.S. cities including Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Irvine, Los Angeles, Minneapolis, and New York City. The initiative, driven by Viant Cares, underscores the company's commitment to community support, particularly as families are expected to spend an average of
Viant Technology (NASDAQ: DSP) has appointed Lisa Harrington as its new Chief Legal Officer and Corporate Secretary, effective immediately. Reporting directly to CEO Tim Vanderhook, Harrington will manage all legal affairs and be part of the Executive Committee. With over twenty-five years of diverse legal expertise, including past roles at Comcast/NBCUniversal and Fandango, her leadership is expected to enhance Viant's business growth. Harrington expressed enthusiasm about contributing to the company's transformation during this pivotal period.
Viant Technology Inc. (NASDAQ: DSP) has announced that its private beta testing for the World Without Cookies (WWC) program led to a remarkable 200% increase in customer conversions. Following this success, the program is transitioning to an open beta, allowing all customers access. Participants noted enhanced reach, targeting an additional 40% more households while reducing ad frequency by 28%. Key advantages of the WWC program include improved onboarding of first-party data, a unified user experience, maximum ad opportunity coverage, and real-time measurement capabilities.
Viant Technology (NASDAQ: DSP) reported strong financial results for Q2 2021, with revenue increasing by 66% year-over-year to $50.4 million. Gross profit also saw a rise of 58% to $18.7 million. Notably, Contribution ex-TAC from Connected TV grew 105%, accounting for 41% of total Contribution. Despite a net loss of $18.1 million, Viant raised its full-year guidance, now expecting revenue between $205 million to $210 million for 2021. Adjusted EBITDA is projected at $29 million to $32 million.
Viant Technology Inc. (NASDAQ: DSP) has successfully integrated CatapultX's On-Stream™ video monetization and contextual AI platform into its Adelphic® advertising software. This integration enhances contextual advertising capabilities, allowing brands to deliver ads without interrupting content. As highlighted by Magna Global, 84% of video viewers abandon interruptive ads. The On-Stream ads reportedly provide 6.8x stronger engagement, enabling marketers to reach audiences effectively. This partnership signifies a shift towards non-disruptive, contextually relevant advertising in the evolving landscape.
Viant Technology Inc. (NASDAQ: DSP) has expanded its Adelphic® advertising software to include 'Conversion Lift,' a new identity-based measurement tool designed to enhance advertising performance insights in a cookieless environment. This solution addresses the challenges of third-party cookie measurement, particularly noting that 72% of conversions occur on different devices from where the ad was seen. Conversion Lift utilizes Viant's Household ID to incorporate actual conversion data, helping brands measure marketing effectiveness more accurately.
On July 22, 2021, Viant Technology Inc (NASDAQ: DSP) announced it will release its second quarter 2021 financial results after U.S. markets close on August 12, 2021. The company will host a conference call at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance. Viant is recognized for its people-based advertising software, offering a self-service Demand Side Platform (DSP) called Adelphic, which connects marketers to various advertising channels. The company also has robust identity resolution capabilities.
Comscore (NASDAQ: SCOR) has announced a partnership with Viant Technology Inc. (NASDAQ: DSP) to integrate Comscore's contextual Activation suite into Viant's advertising software, Adelphic®. This integration allows advertisers to utilize Comscore's cookie-free targeting solutions, enhancing brand protection and contextual relevance. The offering includes Comscore's innovative Predictive Audiences, which targets audiences in a privacy-friendly manner based on various consumption behaviors. This move is timely as the advertising industry transitions away from third-party cookies.
Viant Technology Inc. (NASDAQ: DSP) has entered a license agreement with TiVo, a subsidiary of Xperi Holding Corporation, to integrate TiVo's linear TV viewership data into Viant's Adelphic advertising software. This collaboration aims to enhance audience activation, measurement, and attribution for advertisers across millions of US households. Viant's incorporation of TiVo's data will allow for real-time analysis and better targeting in omnichannel campaigns, supporting the evolving advertising landscape.
Viant Technology (NASDAQ: DSP) announced a panel event titled 'Identity 2021,' focusing on household-level targeting and measurement in a cookieless advertising environment. Scheduled for June 10, 2021, at 11:00 am PT, the panel will include insights from industry experts, addressing challenges posed by the demise of third-party cookies and privacy regulations. Notable speakers include Viant's CEO Tim Vanderhook and professionals from UM Worldwide, Magnite, Acxiom, and Horizon Media. The event aims to explore new strategies for effective digital marketing.
FAQ
What is the current stock price of Viant Technology (DSP)?
What is the market cap of Viant Technology (DSP)?
What does Viant Technology Inc. do?
What is the Viant Advertising Cloud™?
When was Viant Technology Inc. founded?
Which companies are owned by Viant?
Who acquired Viant Technology Inc. in 2018?
What are the primary channels supported by Viant's platform?
How does Viant's approach differ from traditional cookie-based tracking?
What is Adelphic?
Why is Viant's database of registered users significant?
What was the impact of Viant's acquisition by Meredith Corporation?
