Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Overview of Viant Technology Inc
Viant Technology Inc is a sophisticated advertising software company that leverages a cloud-based demand side platform (DSP) to digitize the advertising buying process. Specializing in programmatic advertising, digital media, and cross-device integration, the company enables marketers and their agencies to centralize planning, purchase, and measurement of advertising campaigns across a variety of digital channels. The platform is carefully engineered to incorporate a people-based approach that prioritizes real user interactions over traditional cookie-based tracking, ensuring accuracy, reach, and accountability in the execution of digital media strategies.
Core Business Model and Capabilities
At its core, Viant Technology Inc operates through its cloud-based DSP, which is designed to facilitate the programmatic purchase of advertising across multiple platforms. The company transforms the advertising process into a digital and automated system that allows for:
- Efficient Campaign Management: By automating the planning, buying, and measurement aspects, it provides a consolidated platform for complex media strategies.
- People-based Targeting: The unique approach relies on actual user data rather than third-party cookies, enhancing the precision of audience targeting.
- Cross-channel Advertising: The platform supports connectivity across channels such as connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop, offering a unified environment for media buying.
This integrated system not only simplifies the operational complexities of digital campaigns but also embeds transparency and accountability, which are vital for contemporary advertising strategies.
Market Position and Industry Relevance
In the detailed digital advertising ecosystem, Viant Technology Inc occupies a distinct space by merging advanced technological solutions with a deep understanding of user engagement dynamics. The company’s platform is structured to meet the evolving demands of advertisers who need to navigate the fragmented digital media landscape and achieve meaningful reach across devices and channels. By emphasizing data-driven insights and a people-first advertising model, it addresses common industry challenges such as ad fraud, cookie deprecation, and fragmented audience measurement.
Operational Excellence and Technology Integration
Viant integrates cutting-edge cloud technologies with robust analytics to provide comprehensive reporting and measurement tools. These capabilities facilitate real-time campaign adjustments and ensure that digital investments can be tracked meticulously. The advanced algorithms deployed in the DSP analyze cross-device behavior, making it possible for marketers to refine their strategies based on granular performance metrics. This empowers advertisers to optimize media buys and ensures that every advertising dollar is allocated efficiently.
Competitive Landscape and Differentiators
Within a competitive digital advertising space, Viant distinguishes itself by leveraging its extensive database of registered users and its innovative, people-based approach to targeting. Unlike many traditional technologies that depend heavily on cookie-based data, Viant’s methodology enhances the reliability and scalability of digital media campaigns. Furthermore, by covering a multitude of media channels and offering integrated measurement solutions, it provides a holistic approach that serves both brand and performance-driven marketing needs.
Strategic Insights for Investors and Stakeholders
The company’s robust technological framework supports strategic decision making by ensuring that digital advertising campaigns are both transparent and accountable. Its focus on precision targeting and comprehensive campaign analytics not only caters to current advertising trends but also sets a foundation for enduring relevance in the evolving digital ecosystem. While the platform excels in addressing the monumental shift towards programmatic media buying, it continues to adapt to the industry’s inherent complexities by fostering innovation in data integration and measurement accuracy.
Conclusion
In summary, Viant Technology Inc offers an in-depth solution for digital media investments by combining a cloud-based DSP with a people-centric advertising approach. By enabling efficient, transparent, and cross-channel advertising execution, the company stands out as a critical technology player within the digital marketing industry. Its comprehensive suite of tools allows marketers to navigate a challenging landscape with confidence, delivering measurable outcomes that are aligned with modern advertising demands.
Viant Technology Inc. (NASDAQ: DSP) has announced that its private beta testing for the World Without Cookies (WWC) program led to a remarkable 200% increase in customer conversions. Following this success, the program is transitioning to an open beta, allowing all customers access. Participants noted enhanced reach, targeting an additional 40% more households while reducing ad frequency by 28%. Key advantages of the WWC program include improved onboarding of first-party data, a unified user experience, maximum ad opportunity coverage, and real-time measurement capabilities.
Viant Technology (NASDAQ: DSP) reported strong financial results for Q2 2021, with revenue increasing by 66% year-over-year to $50.4 million. Gross profit also saw a rise of 58% to $18.7 million. Notably, Contribution ex-TAC from Connected TV grew 105%, accounting for 41% of total Contribution. Despite a net loss of $18.1 million, Viant raised its full-year guidance, now expecting revenue between $205 million to $210 million for 2021. Adjusted EBITDA is projected at $29 million to $32 million.
Viant Technology Inc. (NASDAQ: DSP) has successfully integrated CatapultX's On-Stream™ video monetization and contextual AI platform into its Adelphic® advertising software. This integration enhances contextual advertising capabilities, allowing brands to deliver ads without interrupting content. As highlighted by Magna Global, 84% of video viewers abandon interruptive ads. The On-Stream ads reportedly provide 6.8x stronger engagement, enabling marketers to reach audiences effectively. This partnership signifies a shift towards non-disruptive, contextually relevant advertising in the evolving landscape.
Viant Technology Inc. (NASDAQ: DSP) has expanded its Adelphic® advertising software to include 'Conversion Lift,' a new identity-based measurement tool designed to enhance advertising performance insights in a cookieless environment. This solution addresses the challenges of third-party cookie measurement, particularly noting that 72% of conversions occur on different devices from where the ad was seen. Conversion Lift utilizes Viant's Household ID to incorporate actual conversion data, helping brands measure marketing effectiveness more accurately.
On July 22, 2021, Viant Technology Inc (NASDAQ: DSP) announced it will release its second quarter 2021 financial results after U.S. markets close on August 12, 2021. The company will host a conference call at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance. Viant is recognized for its people-based advertising software, offering a self-service Demand Side Platform (DSP) called Adelphic, which connects marketers to various advertising channels. The company also has robust identity resolution capabilities.
Comscore (NASDAQ: SCOR) has announced a partnership with Viant Technology Inc. (NASDAQ: DSP) to integrate Comscore's contextual Activation suite into Viant's advertising software, Adelphic®. This integration allows advertisers to utilize Comscore's cookie-free targeting solutions, enhancing brand protection and contextual relevance. The offering includes Comscore's innovative Predictive Audiences, which targets audiences in a privacy-friendly manner based on various consumption behaviors. This move is timely as the advertising industry transitions away from third-party cookies.
Viant Technology Inc. (NASDAQ: DSP) has entered a license agreement with TiVo, a subsidiary of Xperi Holding Corporation, to integrate TiVo's linear TV viewership data into Viant's Adelphic advertising software. This collaboration aims to enhance audience activation, measurement, and attribution for advertisers across millions of US households. Viant's incorporation of TiVo's data will allow for real-time analysis and better targeting in omnichannel campaigns, supporting the evolving advertising landscape.
Viant Technology (NASDAQ: DSP) announced a panel event titled 'Identity 2021,' focusing on household-level targeting and measurement in a cookieless advertising environment. Scheduled for June 10, 2021, at 11:00 am PT, the panel will include insights from industry experts, addressing challenges posed by the demise of third-party cookies and privacy regulations. Notable speakers include Viant's CEO Tim Vanderhook and professionals from UM Worldwide, Magnite, Acxiom, and Horizon Media. The event aims to explore new strategies for effective digital marketing.
Viant Technology (NASDAQ: DSP) reported a strong Q1 2021 with revenues reaching $40.1 million, up 5% year-over-year. Gross profit increased 9% to $15.8 million. The company’s CTV platform saw a remarkable growth of 66%, accounting for 45% of total spend. Despite a net loss of $14.9 million ($0.27 per share), non-GAAP net income was $2.2 million ($0.01 per share). Viant raised its annual guidance, expecting revenue between $200 million to $205 million, reflecting an anticipated growth of 21% to 24%.
Viant Technology (NASDAQ: DSP) has successfully integrated Peer39's Advanced Contextual Data Marketplace into its advertising software, Adelphic®. This collaboration enhances Adelphic's pre-bid contextual data capabilities, supporting advertisers in cookieless environments. Viant's CMO Jon Schulz emphasized that the integration allows for more effective audience targeting. Peer39's CEO Mario Diez highlighted the importance of reliable, privacy-compliant data in today's advertising landscape, ensuring advertisers can efficiently reach audiences across digital platforms.
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