Orange 142 Recognized with Multiple Industry Awards for Digital Marketing Excellence
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has received multiple prestigious industry awards for excellence in digital marketing. The company earned MARCOM Awards for their work with Emerald Isle Realty, achieving a 23% increase in reservations and 20% revenue growth from Google search efforts. Their website redesign project drove a 69% increase in conversion rates. For Las Palomas Resort, Orange 142's campaigns increased website traffic by over 1,600% year-over-year. The company also secured AVA Digital Awards and Silver Adrian Awards for their successful marketing campaigns, including the Pigeon Forge Family Challenge.
Orange 142, una divisione di Direct Digital Holdings (NASDAQ: DRCT), ha ricevuto numerosi premi prestigiosi del settore per l'eccellenza nel marketing digitale. L'azienda ha ottenuto MARCOM Awards per il suo lavoro con Emerald Isle Realty, registrando un aumento del 23% nelle prenotazioni e una crescita del 20% dei ricavi grazie agli sforzi di ricerca su Google. Il loro progetto di redesign del sito web ha portato a un incremento del 69% del tasso di conversione. Per Las Palomas Resort, le campagne di Orange 142 hanno incrementato il traffico del sito web di oltre il 1.600% anno dopo anno. L'azienda ha anche conseguito AVA Digital Awards e Silver Adrian Awards per le sue campagne di marketing di successo, inclusa la Pigeon Forge Family Challenge.
Orange 142, una división de Direct Digital Holdings (NASDAQ: DRCT), ha recibido múltiples premios prestigiosos de la industria por la excelencia en el marketing digital. La compañía obtuvo MARCOM Awards por su trabajo con Emerald Isle Realty, logrando un aumento del 23% en las reservas y un crecimiento del 20% en los ingresos provenientes de esfuerzos de búsqueda en Google. Su proyecto de rediseño del sitio web generó un aumento del 69% en las tasas de conversión. Para Las Palomas Resort, las campañas de Orange 142 aumentaron el tráfico del sitio web en más del 1,600% interanualmente. La empresa también aseguró AVA Digital Awards y Silver Adrian Awards por sus exitosas campañas de marketing, incluida la Pigeon Forge Family Challenge.
오렌지 142, Direct Digital Holdings의 자회사(NASDAQ: DRCT), 디지털 마케팅에서 우수성을 인정받아 여러 권위 있는 산업상을 수상했습니다. 회사는 Emerald Isle Realty와의 작업을 통해 MARCOM Awards를 수상했으며, 예약이 23% 증가하고 Google 검색 노력을 통해 수익이 20% 증가했습니다. 웹사이트 리디자인 프로젝트는 전환율을 69% 증가시켰습니다. Las Palomas Resort를 위해 오렌지 142의 캠페인은 웹사이트 트래픽을 전년 대비 1,600% 이상 증가시켰습니다. 이 회사는 또한 Pigeon Forge Family Challenge를 포함한 성공적인 마케팅 캠페인으로 AVA Digital Awards 및 Silver Adrian Awards를 획득했습니다.
Orange 142, une division de Direct Digital Holdings (NASDAQ: DRCT), a reçu plusieurs prix prestigieux de l'industrie pour son excellence en marketing numérique. L'entreprise a remporté des MARCOM Awards pour son travail avec Emerald Isle Realty, atteignant une augmentation de 23% des réservations et une croissance des revenus de 20% grâce aux efforts de recherche sur Google. Leur projet de redesign de site web a entraîné une augmentation de 69% des taux de conversion. Pour le Las Palomas Resort, les campagnes d'Orange 142 ont augmenté le trafic du site web de plus de 1 600% d'une année sur l'autre. L'entreprise a également obtenu des AVA Digital Awards et des Silver Adrian Awards pour ses campagnes de marketing réussies, y compris le Pigeon Forge Family Challenge.
Orange 142, eine Abteilung von Direct Digital Holdings (NASDAQ: DRCT), hat mehrere prestigeträchtige Branchenpreise für Exzellenz im digitalen Marketing erhalten. Das Unternehmen erhielt MARCOM Awards für ihre Arbeit mit Emerald Isle Realty und erzielte einen Anstieg der Reservierungen um 23% sowie ein Umsatzwachstum von 20% durch Google-Suche. Ihr Website-Redesign-Projekt führte zu einer Steigerung der Konversionsraten um 69%. Für das Las Palomas Resort haben die Kampagnen von Orange 142 den Website-Verkehr im Jahresvergleich um über 1.600% gesteigert. Das Unternehmen sicherte sich auch AVA Digital Awards und Silver Adrian Awards für seine erfolgreichen Marketingkampagnen, einschließlich der Pigeon Forge Family Challenge.
- 23% increase in reservations and 20% revenue growth for Emerald Isle Realty campaign
- 69% increase in conversion rates and 56% growth in online bookings from website redesign
- 1,600% year-over-year increase in website traffic for Las Palomas Resort campaign
- Multiple industry award recognitions demonstrating market leadership
- None.
Insights
The awards and recognition, while impressive for Orange 142's marketing capabilities, have minimal direct financial impact on Direct Digital Holdings (DRCT). The campaign results for clients like Emerald Isle Realty and Las Palomas Resort demonstrate strong execution, with notable metrics including
Industry awards may help with client acquisition and retention, but they don't materially affect the company's
Leading Industry Organizations Honor Company's Outstanding Performance in Search, Social, Display and Web Design
"These industry recognitions across multiple categories and organizations validate our team's commitment to delivering exceptional results through innovative digital strategies," said Mark Walker, CEO and Co-Founder of Direct Digital Holdings. "We're incredibly proud to be recognized for these projects, which reflect our commitment to strategic innovation and digital excellence."
MARCOM Awards
Orange 142's exceptional work with Emerald Isle Realty, a vacation rental and real estate agency, secured the company a Platinum award in the SEM Campaign category and a Gold Award in the Website Redesign category from the MARCOM Awards. Facing intense competition in the paid search landscape, Orange 142 employed a full-funnel campaign strategy focused on high-impact "Super Brand" keywords and advanced bidding techniques, such as performance max and value-based bidding. The campaign successfully drove a
MARCOM Awards Recognition
At the prestigious 2024 MARCOM Awards, which celebrates excellence in marketing and communication worldwide, Orange 142 received Gold awards in both the Display Ad Campaign and Social Media Marketing Campaign categories for their work with Las Palomas Beach & Golf Resort. The company transformed Las Palomas Resort's digital presence by creating highly targeted social and display ad campaigns that showcased the property's luxury features across multiple platforms. The strategic campaign drove remarkable results, increasing website traffic by over 1,
"Orange 142 was instrumental in elevating our brand and driving real results. Their strategic approach to creativity and messaging helped us connect with our target audience on a deeper level. The multi-channel campaign they developed exceeded our expectations, boosting our digital engagement and ultimately driving more bookings," said Héctor Vázquez del Mercado, General Manager of Las Palomas Beach & Golf Resort.
AVA Digital Awards
Orange 142 also entered the Emerald Isle Realty SEM Campaign into the AVA Digital Awards and secured a Gold Award. The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for digital communication planning, concept, direction, design, and production. Work ranges from digital campaigns to audio and video production, website development, social media engagement, and mobile marketing.
Silver Adrian Awards
Orange 142's clever and impactful campaign work earned a Silver Adrian Award in the Integrated Campaign - Influencer Marketing category at the 68th annual Adrian Awards, presented by the Hospitality Sales & Marketing Association International (HSMAI). The recognition highlights the creativity and success of the agency's Pigeon Forge Family Challenge campaign, which brought the 2024 Adrian Awards theme, "Wish You Were Here," to life. Selected from over 800 entries, the campaign leveraged influencers to authentically showcase the charm and appeal of Pigeon Forge, driving millions of impressions and significantly increasing bookings.
Orange 142's work with Emerald Isle Realty on their SEM Campaign also secured a Silver Adrian Award in the Search Marketing category and the Best of Category designation. This designation is awarded to the single entry that scored the highest in each category and budget level. This was submitted and won in the medium budget category of
For more information on Orange 142's award-winning campaigns and services, please visit orange142.com.
About Orange 142
Orange 142 is a digital marketing and advertising company with offices across the US and service marketers and agencies. They are part of Direct Digital Holding, the ninth Black-owned company to go public. Orange 142 helps marketers of all sizes grow their reach and revenue through data-driven media strategies and also partners with agencies and execute campaigns on behalf of their clients. Their team of experts have a deep understanding of the digital landscape and the latest advertising and marketing technologies. Orange 142 works closely with their clients to develop and execute custom advertising and marketing campaigns that meet specific goals.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within the general market and multicultural media properties. The Company's buy-side platform, Orange 142, delivers significant ROI for middle-market advertisers by providing data-optimized programmatic solutions for businesses in sectors ranging from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app, and other media channels.
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SOURCE Direct Digital Holdings
FAQ
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