Orange 142 Introduces Emerging Channels Council to Guide SMBs in Retail Media, Social Media, and Connected TV
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has launched the Emerging Channels Council to help small and mid-sized businesses (SMBs) navigate emerging advertising channels like Retail Media, Social Media, and Connected TV (CTV). The council will provide strategic guidance, best practices, and research to support SMBs' investment in these growing channels.
The initiative includes sharing case studies, analyzing trends, and offering strategic consultations. Recent data shows significant growth in these channels, with U.S. retail media spending up 18.5% to $43.7 billion in 2023, global social media ad spending reaching $587.8 billion (20.2% increase), and U.S. CTV ad spending growing 13.8%.
Orange 142, una divisione di Direct Digital Holdings (NASDAQ: DRCT), ha lanciato il Consiglio dei Canali Emergenti per aiutare le piccole e medie imprese (PMI) a orientarsi nei nuovi canali pubblicitari come il Retail Media, i Social Media e la TV Connessa (CTV). Il consiglio fornirà orientamenti strategici, migliori pratiche e ricerche per supportare gli investimenti delle PMI in questi canali in crescita.
L'iniziativa comprende la condivisione di casi studio, l'analisi delle tendenze e l'offerta di consulenze strategiche. Dati recenti mostrano una crescita significativa in questi canali, con la spesa per il media retail negli Stati Uniti aumentata del 18,5%, raggiungendo i 43,7 miliardi di dollari nel 2023, la spesa globale per la pubblicità sui social media che ha toccato i 587,8 miliardi di dollari (aumento del 20,2%) e la spesa per la pubblicità CTV negli Stati Uniti in crescita del 13,8%.
Orange 142, una división de Direct Digital Holdings (NASDAQ: DRCT), ha lanzado el Consejo de Canales Emergentes para ayudar a las pequeñas y medianas empresas (pymes) a navegar por los nuevos canales publicitarios como el Retail Media, las Redes Sociales y la Televisión Conectada (CTV). El consejo ofrecerá orientación estratégica, mejores prácticas e investigaciones para respaldar la inversión de las pymes en estos canales en crecimiento.
La iniciativa incluye compartir estudios de caso, analizar tendencias y ofrecer consultas estratégicas. Datos recientes muestran un crecimiento significativo en estos canales, con el gasto en medios minoristas en EE.UU. aumentando un 18.5%, alcanzando los 43.7 mil millones de dólares en 2023, el gasto global en publicidad en redes sociales alcanzando los 587.8 mil millones de dólares (un aumento del 20.2%) y el gasto en publicidad CTV en EE.UU. creciendo un 13.8%.
Orange 142, Direct Digital Holdings(NASDAQ: DRCT)의 한 부서가 신흥 채널 위원회를 출범하여 중소기업(SMB)이 소매 미디어, 소셜 미디어, 커넥티드 TV(CTV)와 같은 신흥 광고 채널을 탐색하도록 돕고 있습니다. 이 위원회는 SMB의 이러한 성장하는 채널에 대한 투자를 지원하기 위해 전략적 조언, 모범 사례 및 연구를 제공합니다.
이 이니셔티브는 사례 연구 공유, 트렌드 분석 및 전략적 컨설팅 제공을 포함합니다. 최근 데이터에 따르면, 이러한 채널에서 상당한 성장이 나타나며, 미국의 소매 미디어 지출은 2023년에 18.5% 증가하여 437억 달러에 달하고, 글로벌 소셜 미디어 광고 지출은 5878억 달러(20.2% 증가)에 도달하며, 미국의 CTV 광고 지출은 13.8% 증가했습니다.
Orange 142, une division de Direct Digital Holdings (NASDAQ: DRCT), a lancé le Conseil des Canaux Émergents pour aider les petites et moyennes entreprises (PME) à naviguer dans les nouveaux canaux publicitaires tels que le Retail Media, les Médias Sociaux et la Télévision Connectée (CTV). Le conseil fournira des conseils stratégiques, des meilleures pratiques et des recherches pour soutenir l'investissement des PME dans ces canaux en pleine croissance.
L'initiative comprend le partage d'études de cas, l'analyse des tendances et l'offre de consultations stratégiques. Les données récentes montrent une croissance significative de ces canaux, avec les dépenses en médias de détail aux États-Unis augmentant de 18,5 % pour atteindre 43,7 milliards de dollars en 2023, les dépenses mondiales en publicité sur les médias sociaux atteignant 587,8 milliards de dollars (augmentation de 20,2 %) et les dépenses en publicité CTV aux États-Unis augmentant de 13,8 %.
Orange 142, eine Division von Direct Digital Holdings (NASDAQ: DRCT), hat den Rat für aufstrebende Kanäle ins Leben gerufen, um kleinen und mittelständischen Unternehmen (KMU) zu helfen, sich in den aufkommenden Werbekanälen wie Retail Media, sozialen Medien und Connected TV (CTV) zurechtzufinden. Der Rat wird strategische Beratung, bewährte Praktiken und Forschung bereitstellen, um die Investitionen der KMU in diese wachsenden Kanäle zu unterstützen.
Die Initiative umfasst den Austausch von Fallstudien, die Analyse von Trends und das Anbieten strategischer Beratungen. Jüngste Daten zeigen ein signifikantes Wachstum in diesen Kanälen, wobei die Ausgaben für Retail Media in den USA im Jahr 2023 um 18,5 % auf 43,7 Milliarden USD gestiegen sind, die globalen Ausgaben für Werbung in sozialen Medien 587,8 Milliarden USD (20,2 % Anstieg) erreichen und die Ausgaben für CTV-Werbung in den USA um 13,8 % wachsen.
- Launch of strategic initiative to help SMBs navigate emerging advertising channels
- Company positioned to capitalize on rapidly growing digital advertising sectors
- Strong market growth indicators in target segments (Retail Media +18.5%, Social Media +20.2%, CTV +13.8%)
- None.
Insights
The formation of an Emerging Channels Council by Orange 142 represents a strategic move to capitalize on the rapidly growing digital advertising segments, but its immediate financial impact appears The market opportunity is substantial, with retail media growing
However, this initiative appears more focused on long-term positioning rather than immediate revenue generation. For Direct Digital Holdings (DRCT), with its micro-cap status of
The new council empowers SMBs to effectively integrate these channels into their marketing strategies
As the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers. The Emerging Channels Council at Orange 142 is set to empower SMBs to stay ahead of the curve by effectively integrating these new channels into their marketing strategies.
Strategic Empowerment for SMBs
"Emerging advertising channels offer tremendous growth opportunities but can be complex and intimidating for SMBs to navigate without the right guidance," said Mark Walker, CEO, Co-Founder, & Chairman of Direct Digital Holdings. "Our Emerging Channels Council is committed to demystifying these platforms and enabling SMBs to make informed, strategic decisions that drive their business objectives forward."
The council will focus on several key functions to support SMBs:
- Best Practices and Case Studies: Sharing insights and successful strategies from leading SMBs and industry pioneers.
- Research and Trends Analysis: Offering access to the latest data and trends to help SMBs anticipate market shifts and align their strategies accordingly.
- Strategic Consultations: Giving personalized advice and support to help SMBs tailor their approach to fit their specific market needs and customer behaviors.
"In today's market, there are more ways than ever to reach consumers. From retail media networks to connected TV, the options can be overwhelming," said Jason Johnson, Executive Director at the Wilson County Convention & Visitors Bureau in
Emerging Channel Growth
SMBs are increasingly shifting their advertising budgets to digital. As that occurs, they must ensure they don't miss new opportunities with emerging channels, including retail media, social media, and CTV. Each has seen tremendous growth in ad spend over the last year:
- Retail Media:
U.S. spending grew18.5% in 2023, reaching$43.7 billion - Social Media: Global ad spending hit
$587.8 billion 20.2% year-over-year (Statista). - Connected TV (CTV):
U.S. ad spending increased13.8% in 2023 (eMarketer).
"The Emerging Channels Council is not just about keeping pace with industry trends; it's about setting SMBs up to lead and innovate," said Lindsey Wilkes, SVP, Business Development, and newly appointed leader of the Emerging Channels Council at Orange 142. "By harnessing the collective expertise within Orange 142, we can provide SMBs with the tools they need to excel in Retail Media, Social Media, CTV, and beyond."
With a robust portfolio of digital marketing and programmatic solutions, Orange 142 excels in driving ROI and reducing customer acquisition costs for SMBs across a variety of platforms. The formation of the Emerging Channels Council underscores Orange 142's commitment to advancing the interests of SMBs and ensuring that all advertisers, regardless of size, can leverage the full potential of the digital landscape.
Direct Digital Holdings is one of the few publicly traded Black-owned companies on NASDAQ and the only Black-owned publicly traded advertising technology firm.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within the general market and multicultural media properties. The Company's buy-side platform, Orange 142, delivers significant ROI for middle-market advertisers by providing data-optimized programmatic solutions for businesses in sectors ranging from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app, and other media channels.
About Orange 142
Orange 142 is a digital marketing and advertising company with offices across the US. We service marketers and agencies. We are part of Direct Digital Holding, the ninth Black-owned company to go public.
We help marketers of all sizes grow their reach and revenue through data-driven media strategies. We also partner with agencies and execute campaigns on behalf of their clients.
Our team of experts has a deep understanding of the digital landscape and the latest advertising and marketing technologies. We work closely with our clients to develop and execute custom advertising and marketing campaigns that meet specific goals.
We are committed to providing our clients with the highest level of service and transparency. We believe that open communication and collaboration are essential to the success of every advertising and marketing initiative.
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SOURCE Direct Digital Holdings
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