Direct Digital Holdings and Green Tea Technology Introduce Teranexa: A Collaborative Joint Venture for AI-Enhanced City Solutions
Direct Digital Holdings (DRCT) and Green Tea Technology have announced the formation of Teranexa, a joint venture focused on providing AI-enhanced solutions for city operations. The venture combines Direct Digital's data monetization expertise with Green Tea's IT deployment capabilities to offer a Smart City as a Service AI platform.
Teranexa's platform aims to unify city infrastructure costs by integrating hardware, software, and services through partnerships with industry leaders like IBM and HPE. The solution is designed to help municipalities implement AI solutions while addressing interconnected challenges affecting urban growth and livability.
The venture will be officially introduced during a soft launch event at SXSW on March 7th, 2025, in Austin, TX.
Direct Digital Holdings (DRCT) e Green Tea Technology hanno annunciato la formazione di Teranexa, una joint venture focalizzata sulla fornitura di soluzioni potenziate dall'IA per le operazioni cittadine. La joint venture combina l'esperienza di Direct Digital nella monetizzazione dei dati con le capacità di implementazione IT di Green Tea per offrire una piattaforma AI Smart City as a Service.
La piattaforma di Teranexa mira a unificare i costi delle infrastrutture urbane integrando hardware, software e servizi attraverso partnership con leader del settore come IBM e HPE. La soluzione è progettata per aiutare i comuni a implementare soluzioni di IA affrontando nel contempo le sfide interconnesse che influenzano la crescita e la vivibilità urbana.
La joint venture sarà ufficialmente presentata durante un evento di lancio soft al SXSW il 7 marzo 2025, ad Austin, TX.
Direct Digital Holdings (DRCT) y Green Tea Technology han anunciado la formación de Teranexa, una empresa conjunta centrada en proporcionar soluciones mejoradas por IA para las operaciones de la ciudad. La empresa conjunta combina la experiencia de monetización de datos de Direct Digital con las capacidades de implementación de TI de Green Tea para ofrecer una plataforma de AI Smart City as a Service.
La plataforma de Teranexa tiene como objetivo unificar los costos de infraestructura de la ciudad integrando hardware, software y servicios a través de asociaciones con líderes de la industria como IBM y HPE. La solución está diseñada para ayudar a los municipios a implementar soluciones de IA mientras abordan los desafíos interconectados que afectan el crecimiento urbano y la habitabilidad.
La empresa conjunta se presentará oficialmente durante un evento de lanzamiento suave en el SXSW el 7 de marzo de 2025, en Austin, TX.
Direct Digital Holdings (DRCT)와 Green Tea Technology는 도시 운영을 위한 AI 강화 솔루션 제공에 중점을 둔 합작 투자 Teranexa의 설립을 발표했습니다. 이 합작 투자는 Direct Digital의 데이터 수익화 전문성과 Green Tea의 IT 배포 능력을 결합하여 서비스로서의 스마트 시티 AI 플랫폼을 제공합니다.
Teranexa의 플랫폼은 IBM 및 HPE와 같은 업계 리더와의 파트너십을 통해 하드웨어, 소프트웨어 및 서비스를 통합하여 도시 인프라 비용을 통합하는 것을 목표로 하고 있습니다. 이 솔루션은 지방 자치 단체가 AI 솔루션을 구현하는 데 도움을 주고 도시 성장 및 거주 가능성에 영향을 미치는 상호 연결된 문제를 해결하도록 설계되었습니다.
이 합작 투자는 2025년 3월 7일 텍사스 오스틴에서 열리는 SXSW의 소프트 론치 이벤트에서 공식적으로 소개될 예정입니다.
Direct Digital Holdings (DRCT) et Green Tea Technology ont annoncé la création de Teranexa, une coentreprise axée sur la fourniture de solutions améliorées par l'IA pour les opérations urbaines. La coentreprise combine l'expertise de Direct Digital en monétisation des données avec les capacités de déploiement informatique de Green Tea pour offrir une plateforme AI Smart City as a Service.
La plateforme de Teranexa vise à unifier les coûts d'infrastructure urbaine en intégrant matériel, logiciels et services grâce à des partenariats avec des leaders de l'industrie tels qu'IBM et HPE. La solution est conçue pour aider les municipalités à mettre en œuvre des solutions d'IA tout en abordant les défis interconnectés affectant la croissance urbaine et la qualité de vie.
La coentreprise sera officiellement présentée lors d'un événement de lancement doux au SXSW le 7 mars 2025, à Austin, TX.
Direct Digital Holdings (DRCT) und Green Tea Technology haben die Gründung von Teranexa angekündigt, einem Joint Venture, das sich auf die Bereitstellung von KI-unterstützten Lösungen für städtische Operationen konzentriert. Das Joint Venture kombiniert die Expertise von Direct Digital in der Datenmonetarisierung mit den IT-Implementierungsfähigkeiten von Green Tea, um eine Smart City as a Service AI-Plattform anzubieten.
Die Plattform von Teranexa zielt darauf ab, die Kosten für die städtische Infrastruktur zu vereinheitlichen, indem Hardware, Software und Dienstleistungen durch Partnerschaften mit Branchenführern wie IBM und HPE integriert werden. Die Lösung wurde entwickelt, um Gemeinden bei der Implementierung von KI-Lösungen zu unterstützen und gleichzeitig miteinander verbundene Herausforderungen anzugehen, die das urbane Wachstum und die Lebensqualität betreffen.
Das Joint Venture wird offiziell während einer Soft-Launch-Veranstaltung auf dem SXSW am 7. März 2025 in Austin, TX, vorgestellt.
- Strategic expansion into AI-driven smart city solutions market
- Partnership with established tech leaders IBM and HPE
- Potential new revenue stream through city infrastructure contracts
- No specific revenue projections or financial terms disclosed
- Early-stage venture with unproven market acceptance
- Competitive market with established players in smart city solutions
Teranexa's platform can unify a city's infrastructure costs by combining hardware, software, and services to address city challenges. This approach allows cities to implement AI solutions while managing interconnected issues affecting growth and livability.
Direct Digital Holdings will contribute its expertise in data monetization and technology solutions, while Green Tea will bring its proficiency in rapid IT project deployment. Together, these contributions are expected to enable Teranexa to provide comprehensive city solutions supported by proven methodologies and experienced teams.
Mark Walker, CEO of Direct Digital Holdings, stated, "As we look to optimize our business in 2025, we see this venture as a potential to improve city operations, making them more efficient and data-driven. Teranexa aims to bring scalable, AI-driven solutions to municipalities."
Mike Little, CEO at Green Tea Technology, added, "Teranexa will provide a Smart City as a Service AI platform for cities to enhance operations and facilitate data-driven decision-making. Our service offers municipalities a foundation for growth and long-term development."
As part of a soft launch, Teranexa will be introduced at an event during SXSW on Friday, March 7th, in
You can request an invite here.
For more information about Teranexa and its Smart City as a Service AI solution, visit Teranexa.ai.
About Teranexa
Teranexa, a joint venture between Direct Digital Holdings (NASDAQ: DRCT) and Green Tea Technology, provides AI-driven Smart City as a Service solutions that help cities operate more efficiently, serve residents more effectively, and create new revenue streams. Its fully managed platform integrates infrastructure, data intelligence, AI applications, and monetization tools, enabling municipalities to streamline operations, improve services, and unlock new economic opportunities. Teranexa empowers city leaders to address pressing challenges, optimize resources, and build scalable, secure AI infrastructure for communities by transforming raw city data into actionable insights.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is "Digital advertising built for everyone."
About Green Tea Technology
Green Tea Technology is a leading IT solutions provider in
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SOURCE Direct Digital Holdings
FAQ
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