Colossus SSP Launches 'Momentum' Program to Empower Underrepresented Publishers
Colossus SSP has launched 'Momentum', a new initiative to support underrepresented publishers in programmatic advertising. The program, backed by parent company Direct Digital Holdings (NASDAQ: DRCT), offers expertly curated courses on ad tech, data management, and monetization strategies.
Participants gain access to Colossus-led private marketplaces (PMPs) and connections with leading industry professionals. The initiative aims to address the resource gap faced by diverse publishers in digital advertising, providing education, tools, and opportunities for growth.
Colossus SSP ha lanciato 'Momentum', una nuova iniziativa per supportare editori sottorappresentati nella pubblicità programmatica. Il programma, sostenuto dalla società madre Direct Digital Holdings (NASDAQ: DRCT), offre corsi esperti su tecnologia pubblicitaria, gestione dei dati e strategie di monetizzazione.
I partecipanti hanno accesso a mercati privati guidati da Colossus (PMP) e a connessioni con professionisti leader del settore. L'iniziativa mira a colmare il divario di risorse affrontato da editori diversi nella pubblicità digitale, fornendo educazione, strumenti e opportunità di crescita.
Colossus SSP ha lanzado 'Momentum', una nueva iniciativa para apoyar a editores subrepresentados en la publicidad programática. El programa, respaldado por la empresa matriz Direct Digital Holdings (NASDAQ: DRCT), ofrece cursos seleccionados sobre tecnología publicitaria, gestión de datos y estrategias de monetización.
Los participantes obtienen acceso a mercados privados liderados por Colossus (PMP) y a conexiones con profesionales líderes de la industria. La iniciativa tiene como objetivo abordar la brecha de recursos que enfrentan los editores diversos en la publicidad digital, proporcionando educación, herramientas y oportunidades de crecimiento.
Colossus SSP가 'Momentum'을 출시하였습니다. 이는 프로그램 광고에서 소외된 출판사를 지원하기 위한 새로운 이니셔티브입니다. 이 프로그램은 모회사인 Direct Digital Holdings (NASDAQ: DRCT)의 지원을 받으며 광고 기술, 데이터 관리, 수익화 전략에 대한 전문적인 과정을 제공합니다.
참가자는 Colossus 주도의 프라이빗 마켓플레이스 (PMP)에 접근하고 업계 최고의 전문가와 연결될 수 있습니다. 이 이니셔티브는 디지털 광고에서 다양한 출판사가 직면한 자원 격차를 해소하고 교육, 도구 및 성장 기회를 제공하는 것을 목표로 합니다.
Colossus SSP a lancé 'Momentum', une nouvelle initiative pour soutenir les éditeurs sous-représentés dans la publicité programmatique. Le programme, soutenu par la société mère Direct Digital Holdings (NASDAQ: DRCT), propose des cours soigneusement sélectionnés sur la technologie publicitaire, la gestion des données et les stratégies de monétisation.
Les participants ont accès à des marchés privés dirigés par Colossus (PMP) et à des connexions avec des professionnels de l'industrie de premier plan. L'initiative vise à combler le fossé en ressources auquel sont confrontés les éditeurs divers dans la publicité numérique, en fournissant éducation, outils et opportunités de croissance.
Colossus SSP hat 'Momentum' ins Leben gerufen, eine neue Initiative zur Unterstützung unterrepräsentierter Verlage in der programmatic Werbung. Das Programm, das von der Muttergesellschaft Direct Digital Holdings (NASDAQ: DRCT) unterstützt wird, bietet fachkundig kuratierte Kurse zu Werbetechnologie, Datenmanagement und Monetarisierungsstrategien an.
Die Teilnehmer erhalten Zugang zu Colossus-geführten privaten Marktplätzen (PMP) und Kontakten zu führenden Fachleuten der Branche. Ziel der Initiative ist es, die Ressourcenschere, mit der vielfältige Verlage in der digitalen Werbung konfrontiert sind, zu schließen, indem Bildung, Werkzeuge und Wachstumsgelegenheiten bereitgestellt werden.
- Launch of new business initiative targeting underrepresented publishers market segment
- Creation of private marketplaces (PMPs) offering new revenue opportunities
- Strategic expansion of publisher network and market reach
- None.
Insights
The launch of the Momentum program by Colossus SSP represents a strategic move in the digital advertising space, but with immediate financial impact. While this initiative aligns with growing market demand for diverse publisher networks and could potentially expand Colossus SSP's publisher base, the program's revenue impact will likely take time to materialize. The key value proposition lies in private marketplace access and educational resources, which could strengthen the company's competitive position in the
The partnership with CultureBanx and engagement with Ad Club New York indicates growing industry recognition, but the program's success will depend on publisher adoption rates and advertiser demand for diverse inventory. For Direct Digital Holdings (DRCT), this represents a long-term investment in market differentiation rather than an immediate revenue driver.
This program equips diverse publishers with essential resources to thrive in the evolving digital advertising landscape.
"Despite the significant growth and innovation within programmatic advertising, underrepresented, diverse publishers have not been provided the same resources and opportunities," said Lashawnda Goffin, CEO of Colossus SSP. "Our mission with Momentum is to reshape the digital advertising landscape by empowering underrepresented publishers with the tools and opportunities they deserve. We're not just bridging the gap between advertisers and diverse publishers—we're driving equity, innovation, and growth that will enable more diverse representation in digital media in the future."
Participants in the Momentum program will benefit from a series of expertly curated courses covering key aspects of the programmatic ecosystem, including ad tech, data management, and advanced monetization strategies. These courses are designed and led by Colossus SSP's in-house subject matter experts (SMEs), ensuring participants receive top-tier education and guidance. As part of the program, participants gain exclusive access to demand via Colossus-led private marketplaces (PMPs). This allows publishers to tap into previously unavailable inventory opportunities and reach new, diverse audiences.
"We believe that diversity in digital advertising isn't just a moral imperative—it's a business imperative," said Mark D. Walker, CEO at Direct Digital Holdings. "Momentum is our pledge to amplify underrepresented voices in publishing by providing the support they need to thrive, it's not just a program—it's a movement to level the playing field in digital advertising. By empowering these publishers, we're also supporting advertisers who are looking for high-quality diverse publishers to invest in and work with."
Momentum participants will also have the opportunity to connect with leading agencies, ad operations experts, and other industry professionals, through Colossus and Direct Digital Holdings.
"Participating in Momentum's program for diverse publishers to scale advertising access is a transformative step that is leveling the playing field for CultureBanx," said Kori Hale, CEO of CultureBanx, a multimedia organization redefining business, finance and tech news for minorities through music. "This opportunity not only expands our advertising business but also enables us to create stronger, more sustainable growth avenues. By leveraging these resources, CultureBanx is empowered to compete on a larger scale, providing greater value to our audience and partners, while continuing to amplify underrepresented voices in business news."
Yesterday, in support of Momentum's launch, Direct Digital Holdings and Colossus SSP also hosted an Ad Club New York panel highlighting the critical need to foster equity and innovation in the industry. The discussion explored how Momentum is reshaping the digital advertising landscape to amplify underrepresented voices.
For more information about this program and how you can access Momentum by Colossus SSP to benefit your advertising efforts, please visit https://colossusmediassp.com/project-momentum.
About Colossus SSP
Colossus SSP (Nasdaq: DRCT) owns and operates Colossus SSP, Huddled Masses, and Orange142. The company offers a unified platform that serves various clients across various sectors, managing over 326 billion monthly impressions. Colossus SSP is committed to providing innovative, data-driven advertising solutions prioritizing ROI, DEI, and sustainability.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The Company's subsidiaries Huddled Masses and Orange 142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app and other media channels.
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SOURCE Direct Digital Holdings
FAQ
What is the Momentum program launched by Colossus SSP in November 2024?
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