Colossus SSP Integrates with Scope3 to Offer Green Media Solutions, Expanding into Sustainability
Colossus SSP has announced a strategic integration with Scope3, a leading carbon emissions data provider for the media industry. This partnership aims to deliver green media solutions and reduce the carbon footprint of digital advertising campaigns.
The integration brings key benefits including green media products for measuring environmental impact, enhanced data-optimized programmatic solutions, and a comprehensive service suite addressing social, environmental, and performance goals. CEO Lashawnda Goffin highlighted that green media buying often results in higher-performing campaigns.
The collaboration enables advertisers to make informed choices about media spend while promoting sustainability. Publishers working with Colossus SSP will gain access to sustainability-focused budgets. The platform now combines unique audience targeting capabilities with environmental impact considerations, offering metrics across various sustainability initiatives within a single platform.
Colossus SSP ha annunciato un'integrazione strategica con Scope3, un fornitore leader di dati sulle emissioni di carbonio per l'industria dei media. Questa partnership ha l'obiettivo di fornire soluzioni media ecologiche e ridurre l'impronta di carbonio delle campagne pubblicitarie digitali.
L'integrazione porta vantaggi chiave tra cui prodotti media ecologici per misurare l'impatto ambientale, soluzioni programmatiche ottimizzate per i dati e un servizio completo che affronta obiettivi sociali, ambientali e di performance. Il CEO Lashawnda Goffin ha sottolineato che l'acquisto di media ecologici porta spesso a campagne più performanti.
Questa collaborazione permette agli inserzionisti di fare scelte informate riguardo alla spesa per i media, promuovendo al contempo la sostenibilità. Gli editori che collaborano con Colossus SSP avranno accesso a budget focalizzati sulla sostenibilità. La piattaforma ora combina capacità uniche di targeting del pubblico con considerazioni sull'impatto ambientale, offrendo metriche su varie iniziative di sostenibilità all'interno di un'unica piattaforma.
Colossus SSP ha anunciado una integración estratégica con Scope3, un proveedor líder de datos sobre emisiones de carbono para la industria de los medios. Esta asociación tiene como objetivo ofrecer soluciones de medios ecológicos y reducir la huella de carbono de las campañas publicitarias digitales.
La integración aporta beneficios clave, incluidos productos de medios ecológicos para medir el impacto ambiental, soluciones programáticas optimizadas por datos y un conjunto de servicios integral que abordan objetivos sociales, ambientales y de rendimiento. La CEO Lashawnda Goffin destacó que la compra de medios ecológicos a menudo resulta en campañas de mayor rendimiento.
La colaboración permite a los anunciantes tomar decisiones informadas sobre el gasto en medios mientras promueven la sostenibilidad. Los editores que trabajan con Colossus SSP tendrán acceso a presupuestos enfocados en la sostenibilidad. La plataforma ahora combina capacidades únicas de segmentación de audiencias con consideraciones sobre el impacto ambiental, ofreciendo métricas a través de diversas iniciativas de sostenibilidad en una sola plataforma.
Colossus SSP는 미디어 산업의 탄소 배출 데이터 제공업체인 Scope3와 전략적 통합을 발표했습니다. 이 파트너십은 친환경 미디어 솔루션을 제공하고 디지털 광고 캠페인의 탄소 발자국을 줄이는 것을 목표로 합니다.
이번 통합은 환경 영향을 측정하기 위한 친환경 미디어 제품, 데이터 최적화된 프로그램 솔루션의 향상, 사회적, 환경적, 성과 목표를 다루는 종합 서비스 제품군 등 주요 이점을 제공합니다. CEO Lashawnda Goffin은 친환경 미디어 구매가 종종 더 우수한 캠페인 결과를 초래한다고 강조했습니다.
이번 협업은 광고주들이 미디어 지출에 대해 정보를 바탕으로 선택할 수 있게 하여 지속 가능성을 촉진합니다. Colossus SSP와 협력하는 퍼블리셔는 지속 가능성 중심의 예산에 접근할 수 있습니다. 이 플랫폼은 독특한 청중 타겟팅 기능과 환경 영향을 고려하여 다양한 지속 가능성 이니셔티브의 메트릭을 단일 플랫폼에서 제공하고 있습니다.
Colossus SSP a annoncé une intégration stratégique avec Scope3, un fournisseur leader de données sur les émissions de carbone pour l'industrie des médias. Ce partenariat vise à fournir des solutions médias écologiques et à réduire l'empreinte carbone des campagnes publicitaires numériques.
L'intégration apporte des avantages clés, y compris des produits médias écologiques pour mesurer l'impact environnemental, des solutions programmatiques optimisées par les données, et une suite de services complète répondant à des objectifs sociaux, environnementaux et de performance. La PDG Lashawnda Goffin a souligné que l'achat de médias écologiques donne souvent lieu à des campagnes plus performantes.
La collaboration permet aux annonceurs de faire des choix éclairés concernant la dépense média tout en promouvant la durabilité. Les éditeurs travaillant avec Colossus SSP auront accès à des budgets axés sur la durabilité. La plateforme combine maintenant des capacités de ciblage de public uniques avec des considérations sur l'impact environnemental, offrant des métriques sur diverses initiatives de durabilité au sein d'une seule plateforme.
Colossus SSP hat eine strategische Integration mit Scope3 bekannt gegeben, einem führenden Anbieter von Daten zu Kohlenstoffemissionen für die Medienbranche. Diese Partnerschaft zielt darauf ab, grüne Medienlösungen bereitzustellen und den CO2-Fußabdruck von digitalen Werbekampagnen zu reduzieren.
Die Integration bietet wesentliche Vorteile, darunter grüne Medienprodukte zur Messung der Umweltauswirkungen, verbesserte datengestützte programmatische Lösungen und ein umfassendes Dienstleistungsangebot, das soziale, umweltbezogene und Leistungsziele anspricht. CEO Lashawnda Goffin betonte, dass der Kauf von ökologischen Medien oft zu leistungsstärkeren Kampagnen führt.
Die Zusammenarbeit ermöglicht es Werbetreibenden, informierte Entscheidungen über Medieneinsatz zu treffen und gleichzeitig die Nachhaltigkeit zu fördern. Publisher, die mit Colossus SSP arbeiten, erhalten Zugriff auf nachhaltigkeitsorientierte Budgets. Die Plattform kombiniert nun einzigartige Zielgruppenansprache mit Überlegungen zu Umweltauswirkungen und bietet Kennzahlen zu verschiedenen Nachhaltigkeitsinitiativen innerhalb einer einzigen Plattform.
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The integration of Scope3's advertising emissions measurement technology will allow Colossus SSP to provide its clients with actionable insights and tools to reduce the carbon footprint of their digital advertising campaigns.
"In the advertising industry, our partnership with Scope3 broadens our offerings by enabling green media buying, which often translates into higher-performing campaigns," said Lashawnda Goffin, CEO of Colossus SSP. "We are excited to provide our clients with these capabilities as all brands, from large to mid-market, demand higher performing media."
Colossus SSP's extensive reach within the general market and targeted media will now be coupled with Scope3's industry-leading emissions data. Colossus SSP and Scope3 provide sustainable solutions supporting the shift toward decarbonizing media while driving higher performance.
Key benefits of the integration include:
- Green Media Solutions: Access to green media products powered by Scope3 that allow clients to measure and reduce the environmental impact of their campaigns.
- Enhanced Outcomes: Strengthened ability to deliver data-optimized programmatic solutions that are impactful, performant, and sustainable.
- Complete Package: A comprehensive suite of services that address the social, environmental, and performance goals of modern advertising.
"We are thrilled Colossus SSP has joined us on the mission to make advertising more sustainable," said David Fischer, Head of Ad Tech Platforms, Scope3. "Both Scope3 and Colossus SSP are purpose-driven organizations with a shared commitment to enabling a responsible and sustainable internet. The work we'll be doing together will make it easier for advertisers to make informed choices about where they spend while moving the ad industry closer toward being a more sustainable and inclusive ecosystem."
Kristie MacDonald, SVP Strategic Development at Direct Digital Holdings, added, "We are pleased to partner with Scope3. Our collaboration helps advertisers make informed, responsible choices that align with sustainability and performance goals."
This integration enhances Colossus SSP's capabilities by incorporating Scope3's environmental impact data to offer the industry a comprehensive solution for addressing sustainability goals in its advertising strategies. Campaigns can now target unique audience segments, support strategic media spend, and consider environmental impact within a single platform. This combined offering simplifies the implementation of responsible advertising practices and offers metrics across various sustainability initiatives, contributing to the evolution of socially and environmentally conscious digital advertising.
By integrating Scope3 data, publishers that work with Colossus SSP will gain access to sustainability-focused budgets.
For more information about accessing Colossus SSP's new sustainable inventory to benefit your advertising efforts, please visit our website or contact info@colossusmediassp.com.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within the general market and multicultural media properties. The Company's buy-side platform, Orange 142, delivers significant ROI for middle-market advertisers by providing data-optimized programmatic solutions for businesses in sectors ranging from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app, and other media channels.
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SOURCE Direct Digital Holdings
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