Simon Cowell and Domino's® Team Up to Showcase Pizza Perfection

Rhea-AI Summary

Domino's Pizza Inc. (NYSE: DPZ) has launched a new TV ad campaign featuring Simon Cowell as their 'quality captain'. The ad, which begins airing on August 19, 2024, showcases Domino's commitment to ensuring pizza perfection before it goes in the oven. Cowell joins a team of Domino's quality captains across the U.S. who are holding pizzas to an even higher standard.

Kate Trumbull, Domino's senior vice president – chief brand officer, emphasized Cowell's eye for detail and demand for perfection in pizza-making. The campaign aims to highlight Domino's focus on operational excellence and their commitment to delivering delicious, quality food. Domino's offers five types of crust and a variety of side items and desserts.

Positive

• Partnership with high-profile celebrity Simon Cowell for new ad campaign
• Focus on quality control and operational excellence
• Emphasis on customer satisfaction and order accuracy

Negative

• None.

New ad, featuring America's favorite "quality captain," begins airing Aug. 19

ANN ARBOR, Mich., Aug. 19, 2024 /PRNewswire/ -- TV personality. Entrepreneur. Record executive. Judge of all things talent. A new title has just been added to Simon Cowell's repertoire: Domino's quality captain. Cowell, America's favorite judge of perfection, stars in Domino's Pizza Inc.'s (NYSE: DPZ) newest TV ad, which showcases the brand's passion for ensuring that every pizza is perfect before it goes in the oven.

"Onstage isn't the only place Simon Cowell demands excellence," said Kate Trumbull, Domino's senior vice president – chief brand officer. "He has an eye for detail and demands perfection when it comes to making mouthwatering pizzas too. Domino's has a longstanding history of making sure each pizza is delicious, but now, we're taking operational excellence to the next level."

Cowell joins a team of other quality captains – Domino's team members in stores across the U.S. – who are holding customers' pizzas to an even higher standard, checking every inch to make sure they're made exactly to order.

"Domino's demands greatness," said Cowell. "They know exactly what it means to deliver the perfect pizza. Domino's is a definite yes from me."

"We're not just saying we care about quality – we're showcasing it through our products and the operational enhancements we've made over the years," said Frank Garrido, Domino's executive vice president – chief restaurant officer. "Domino's franchisees and their store team members are trained and focused on ensuring customers' orders meet their expectations. Every order counts, and providing the most delicious, quality food is always top of mind. That includes checking pizza toppings before they go in the oven, to confirming each order has all of its items – down to each dipping cup."

Domino's has five types of crust to choose from – Hand Tossed, Handmade Pan, Crunchy Thin Crust, gluten free and New York Style – as well as a variety of side items, desserts, and more. To find the nearest Domino's location and order, visit dominos.com.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 20,900 stores in over 90 markets. Domino's had global retail sales of over $18.7 billion for the trailing four quarters ended June 16, 2024. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the second quarter of 2024. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2023 via digital channels and has developed several innovative ordering platforms including seven unique ways to order Domino's.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

 

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SOURCE Domino's Pizza

FAQ

When does Domino's new ad campaign with Simon Cowell start airing?

Domino's new ad campaign featuring Simon Cowell as their 'quality captain' begins airing on August 19, 2024.

What is Simon Cowell's role in the new Domino's (DPZ) ad campaign?

Simon Cowell stars as Domino's 'quality captain' in the new ad campaign, showcasing the brand's commitment to ensuring pizza perfection before it goes in the oven.

How many types of crust does Domino's (DPZ) offer?

Domino's offers five types of crust: Hand Tossed, Handmade Pan, Crunchy Thin Crust, gluten free, and New York Style.

What is the main focus of Domino's (DPZ) new ad campaign with Simon Cowell?

The main focus of the ad campaign is to showcase Domino's commitment to quality control, operational excellence, and ensuring every pizza is perfect before it goes in the oven.