Domino's® to Launch 5-Cheese and Spicy Buffalo 5-Cheese Mac & Cheese, Just in Time for the Fall

Rhea-AI Summary

Domino's Pizza Inc. (NYSE: DPZ) is expanding its menu with the addition of Mac & Cheese, launching on September 23, 2024. The new offering comes in two varieties: 5-Cheese Mac & Cheese and Spicy Buffalo 5-Cheese Mac & Cheese. Both dishes feature penne pasta with a blend of five cheeses and Alfredo sauce, with the Spicy Buffalo version including hot buffalo sauce.

Customers can enjoy these new items as part of Domino's $6.99 Mix & Match Deal or upgrade their order with jalapenos and/or bacon for $0.99 each. Domino's Rewards members can also redeem 60 points for a free order of Mac & Cheese. This addition aims to cater to customer preferences and expand Domino's pasta lineup, which already includes Chicken Alfredo and Italian Sausage Marinara.

Positive

• Introduction of new menu items: 5-Cheese Mac & Cheese and Spicy Buffalo 5-Cheese Mac & Cheese
• Inclusion of new items in the $6.99 Mix & Match Deal, potentially driving sales
• Option for customers to upgrade orders with add-ons, potentially increasing average order value
• Integration with Domino's Rewards program, potentially boosting customer loyalty

Negative

• None.

Insights

Market Research Analyst

Domino's introduction of Mac & Cheese dishes represents a strategic menu expansion aimed at diversifying its offerings beyond pizza. This move could potentially boost average order values and attract new customers, particularly during the cooler months. The inclusion of these items in the $6.99 Mix & Match Deal is a smart tactic to encourage upselling and cross-selling.

The timing of the launch, coinciding with the fall season, is well-calculated to capitalize on the demand for comfort food. However, it's worth noting that this expansion puts Domino's in direct competition with fast-casual restaurants that specialize in mac and cheese offerings. The success of this initiative will largely depend on consumer reception and Domino's ability to maintain quality and consistency across its locations.

Financial Analyst

While the introduction of new menu items is generally positive for quick-service restaurants, the financial impact on Domino's (NYSE: DPZ) may be modest in the short term. The $6.99 price point for the Mix & Match Deal suggests that these items are designed more for volume and customer retention rather than significant margin expansion.

Investors should monitor key metrics in upcoming quarters, including same-store sales growth and average ticket size, to gauge the success of this menu addition. The 0.99% add-on for customizations could provide a small boost to margins. Long-term, if successful, this menu diversification could help Domino's mitigate risks associated with over-reliance on pizza sales and potentially expand its customer base.

New oven-baked dishes will be a part of Domino's $6.99 Mix & Match Deal

ANN ARBOR, Mich., Sept. 16, 2024 /PRNewswire/ -- Domino's Pizza Inc. (NYSE: DPZ) is cooking up something warm, cheesy and delicious, and it's launching just in time for fall. The largest pizza company in the world is adding Mac & Cheese to its menu, beginning Sept. 23.

The largest pizza company in the world is adding Mac & Cheese to its menu, beginning Sept. 23.

Domino's Mac & Cheese will be available in two mouthwatering varieties: 5-Cheese Mac & Cheese and Spicy Buffalo 5-Cheese Mac & Cheese. Domino's 5-Cheese Mac & Cheese features penne pasta combined with a blend of cheddar, American, Parmesan-Asiago, mozzarella blend, and Alfredo sauce – all oven-baked to creamy, bubbly perfection. Domino's Spicy Buffalo 5-Cheese Mac & Cheese adds a flavorful twist to the classic dish, as it is drizzled with hot buffalo sauce.

"Domino's is continuing to innovate with intent and expand our menu with additions that cater to what our customers want," said Kate Trumbull, Domino's senior vice president – chief brand officer. "Our new Mac & Cheese dishes are sure to satisfy any craving – whether they're enjoyed as a meal or shared with family and friends. There is nothing like the comfort of Domino's Mac & Cheese on a crisp fall day, so grab a cozy blanket, curl up, and savor every warm bite of cheesy deliciousness."

Looking for even more flavor? Customers can upgrade their order with jalapenos and/or bacon for just $0.99 each.

Delicious Deals
Want to try Domino's 5-Cheese Mac & Cheese and Spicy Buffalo 5-Cheese Mac & Cheese? Customers can enjoy either variety through the following deals:

• Mix & Match Deal: order any two or more menu items (including Mac & Cheese) for $6.99 each.
• Domino's Rewards members may redeem 60 points for a free order of Mac & Cheese.

Mac & Cheese is the latest addition to Domino's lineup of craveable pasta dishes, including Chicken Alfredo and Italian Sausage Marinara. To find the nearest Domino's store and place an order, visit dominos.com.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 20,900 stores in over 90 markets. Domino's had global retail sales of over $18.7 billion for the trailing four quarters ended June 16, 2024. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the second quarter of 2024. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2023 via digital channels and has developed several innovative ordering platforms including seven unique ways to order Domino's.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

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SOURCE Domino's Pizza

FAQ

When will Domino's launch its new Mac & Cheese dishes?

Domino's will launch its new Mac & Cheese dishes on September 23, 2024.

What are the two new Mac & Cheese varieties offered by Domino's (DPZ)?

Domino's (DPZ) is offering two new Mac & Cheese varieties: 5-Cheese Mac & Cheese and Spicy Buffalo 5-Cheese Mac & Cheese.

How can customers purchase Domino's new Mac & Cheese dishes?

Customers can purchase Domino's new Mac & Cheese dishes through the $6.99 Mix & Match Deal or by redeeming 60 Domino's Rewards points for a free order.

What add-ons are available for Domino's new Mac & Cheese dishes?

Customers can upgrade their Domino's Mac & Cheese orders with jalapenos and/or bacon for $0.99 each.