Dover Fueling Solutions Launches First-of-Its-Kind Rewards Offering, DX Rewards
Dover Fueling Solutions (DFS), part of Dover (NYSE: DOV), has launched DX Rewards™, a new loyalty offering available through DFS Anthem UX® platform-based dispensers. This innovative system integrates with existing retailer programs, providing a personalized experience at the pump. Key features include:
- Easy sign-in or auto-enrollment using phone numbers
- Access to personalized offers and rewards
- Games to earn additional points
DX Rewards aims to drive incremental indoor sales and enhance customer engagement. It's part of the broader DFS Anthem Experience, which includes features like DX Promote media and DX Market™. The system is debuting at Jump Start Stores, integrating with their existing rewards program created by Velocity Logic Group.
Dover Fueling Solutions (DFS), parte di Dover (NYSE: DOV), ha lanciato DX Rewards™, una nuova offerta di fidelizzazione disponibile attraverso i dispenser basati sulla piattaforma DFS Anthem UX®. Questo sistema innovativo si integra con i programmi esistenti dei rivenditori, offrendo un'esperienza personalizzata alla pompa. Le caratteristiche principali includono:
- Facile accesso o auto-iscrizione utilizzando i numeri di telefono
- Accesso a offerte e premi personalizzati
- Giochi per guadagnare punti aggiuntivi
DX Rewards mira a generare vendite incrementali al chiuso e a migliorare l'engagement dei clienti. Fa parte della più ampia Esperienza DFS Anthem, che include funzionalità come DX Promote media e DX Market™. Il sistema debutta nei negozi Jump Start, integrandosi con il loro programma di premi esistente creato da Velocity Logic Group.
Dover Fueling Solutions (DFS), parte de Dover (NYSE: DOV), ha lanzado DX Rewards™, una nueva oferta de lealtad disponible a través de dispensadores basados en la plataforma DFS Anthem UX®. Este sistema innovador se integra con los programas existentes de los minoristas, proporcionando una experiencia personalizada en la bomba. Las características clave incluyen:
- Fácil inicio de sesión o auto-inscripción utilizando números de teléfono
- Acceso a ofertas y recompensas personalizadas
- Juegos para ganar puntos adicionales
DX Rewards tiene como objetivo impulsar las ventas internas incrementales y mejorar el compromiso del cliente. Es parte de la experiencia más amplia de DFS Anthem, que incluye funciones como DX Promote media y DX Market™. El sistema se está lanzando en Jump Start Stores, integrándose con su programa de recompensas existente creado por Velocity Logic Group.
Dover Fueling Solutions (DFS), 도버 (NYSE: DOV)의 일부로, DX Rewards™라는 새로운 로열티 프로그램을 DFS Anthem UX® 플랫폼 기반의 주유기에서 출시했습니다. 이 혁신적인 시스템은 기존 소매업체 프로그램과 통합되어 주유소에서 개인화된 경험을 제공합니다. 주요 기능은 다음과 같습니다:
- 전화번호를 사용한 간편 로그인 또는 자동 등록
- 개인화된 제안 및 보상에 접근
- 추가 포인트를 얻을 수 있는 게임
DX Rewards는 실내 매출을 증가시키고 고객 참여를 강화하는 것을 목표로 합니다. 이는 DX Promote 미디어 및 DX Market™과 같은 기능을 포함하는 더 넓은 DFS Anthem Experience의 일부입니다. 이 시스템은 Jump Start Stores에서 데뷔하며, Velocity Logic Group이 만든 기존 보상 프로그램과 통합됩니다.
Dover Fueling Solutions (DFS), une filiale de Dover (NYSE: DOV), a lancé DX Rewards™, une nouvelle offre de fidélité disponible via des distributeurs basés sur la plateforme DFS Anthem UX®. Ce système innovant s'intègre aux programmes de détaillants existants, offrant une expérience personnalisée à la pompe. Les principales caractéristiques comprennent:
- Connexion facile ou inscription automatique utilisant des numéros de téléphone
- Accès à des offres et récompenses personnalisées
- Des jeux pour gagner des points supplémentaires
DX Rewards vise à stimuler des ventes supplémentaires en magasin et à renforcer l'engagement des clients. Il fait partie de l'expérience plus large DFS Anthem, qui comprend des fonctionnalités comme DX Promote Media et DX Market™. Le système fait ses débuts dans les magasins Jump Start, s'intégrant à leur programme de récompenses existant créé par Velocity Logic Group.
Dover Fueling Solutions (DFS), Teil von Dover (NYSE: DOV), hat DX Rewards™ gestartet, ein neues Treueangebot, das über die auf der DFS Anthem UX® Plattform basierenden Zapfsäulen verfügbar ist. Dieses innovative System integriert sich in bestehende Einzelhandelsprogramme und bietet ein personalisiertes Erlebnis an der Zapfsäule. Die wichtigsten Funktionen umfassen:
- Einfacher Login oder automatische Anmeldung mit Telefonnummern
- Zugang zu personalisierten Angeboten und Belohnungen
- Spiele, um zusätzliche Punkte zu verdienen
DX Rewards zielt darauf ab, zusätzliche Innenverkäufe zu fördern und die Kundenbindung zu verbessern. Es ist Teil der breiteren DFS Anthem Experience, die Funktionen wie DX Promote Media und DX Market™ umfasst. Das System wird in den Jump Start Stores debütieren und integriert sich in deren bestehendes Belohnungsprogramm, das von der Velocity Logic Group erstellt wurde.
- Launch of DX Rewards™, a new loyalty offering for fuel dispensers
- Integration with retailers' existing loyalty programs
- Potential to drive incremental indoor sales
- Remote deployment without disrupting site operations
- Expansion of DFS Anthem Experience product line
- None.
Insights
The launch of DX Rewards by Dover Fueling Solutions (DFS) represents a significant innovation in the fuel and convenience retail industry. This loyalty offering integrates seamlessly with existing programs, providing a personalized experience at the pump through DFS Anthem UX® platform-based dispensers. Key features include:
- Easy sign-in for existing members and auto-enrollment for new ones
- Personalized offers and reward redemptions
- Gamification elements to earn additional points
This development addresses evolving consumer preferences and industry trends towards enhanced loyalty programs. The potential impact on Dover (DOV) could be substantial:
- Increased customer engagement and retention for fuel retailers
- Potential boost in indoor sales for convenience stores
- Competitive advantage in the fuel dispenser market
While the immediate financial impact may be , the long-term implications for Dover's market position and revenue growth in the fuel solutions segment could be significant. Investors should monitor adoption rates and the effect on Dover's fuel solutions segment performance in upcoming quarters.
Marking the next phase of the DFS Anthem Experience, DX Rewards is an online loyalty marketplace that integrates seamlessly with retailers' existing providers and programs to offer a personalized, app-like experience at the pump. Consumers are prompted to enter their phone number or loyalty ID to sign in as they fuel up, while nonmembers can enter their phone number to auto-enroll in the rewards program. Members can access personalized offers, redeem rewards and even play games to earn additional points.
"Loyalty programs, evolving consumer preferences and heightened expectations have been central topics in industry conversation for the past few years, but now we are turning talk into action. DX Rewards will help retailers drive incremental indoor sales," said John Morris, Senior Director, Product Innovation at Dover Fueling Solutions. "DX Rewards engages with the fueling customer directly on the Anthem UX display, where ROI has shown to be the highest. We are excited to help retailers elevate their existing loyalty programs in such an impactful way."
The DFS Anthem Experience encompasses a range of innovative features available through the DFS Anthem UX platform, all designed to enhance the fueling experience. This includes DX Promote media, local traffic and weather, our pump-side, self-ordering solution DX Market™ powered by GRUBBRR® that enables consumers to order food and products from the convenience store, and now DX Rewards, an unmatched loyalty experience.
"We're always looking for ways to meet our customers where they are and offer an exceptional experience," said Kristin Ghere, Director of Marketing and Brand Management at Jump Start Stores. "DX Rewards is helping us achieve our vision of a cohesive, omni-channel loyalty program. It's a win-win for both Jump Start and our customers. By providing a frictionless fueling experience and tailored rewards, we'll engage our customers in a more meaningful way, effectively driving increased foot traffic inside our stores."
DX Rewards is debuting at Jump Start Stores, where it will elevate Jump Start's current rewards experience created by their loyalty partner, Velocity Logic Group. Deployment is performed remotely and will not disrupt site operation.
"By presenting personalized videos, offers, clubs and rewards directly on the dispenser during fueling, we're able to take Jump Start Rewards to the next level," said Vik Mehta, Velocity Logic Group's Head of Sales. "Creating a powerful app on the DFS Anthem UX platform was fast and easy. We even integrated DX Promote media content seamlessly into our app thanks to the technology available from DFS."
Visit https://www.doverfuelingsolutions.com/solutions/consumer-experience/dx-rewards to learn more.
About Dover Fueling Solutions:
Dover Fueling Solutions® (DFS) is part of Dover Corporation and a leading provider of advanced energy dispensing equipment, electronic automation, point-of-sale and payment systems, automatic tank gauging and subscription solutions to fueling and convenience retail customers worldwide. Comprised of brands Wayne Fueling Systems, Tokheim®, OPW®, ClearView, PetroVend®, ProGauge, Fairbanks, AvaLAN Networks™, LIQAL and Bulloch Technologies®, DFS is dedicated to offering a broad range of solutions that power vehicles, including conventional fuel and clean energy products that support gasoline, diesel, bio-diesel and ethanol as well as LNG, H2, LPG, CNG and EV chargers. Headquartered in
About Dover:
Dover is a diversified global manufacturer and solutions provider with annual revenue of over
Dover Fueling Solutions Contact:
Amy Cearley, Director of Global Marketing Communications
(512) 484-4259
amy.cearley@doverfs.com
Dover Media Contact:
Adrian Sakowicz, VP, Communications
(630) 743-5039
asakowicz@dovercorp.com
Dover Investor Contact:
Jack Dickens, Senior Director, Investor Relations
(630) 743-2566
jdickens@dovercorp.com
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SOURCE Dover
FAQ
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