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Krispy Kreme, Inc. (symbol: DNUT) is a renowned retailer and wholesaler of high-quality doughnuts and packaged sweets, with a rich history dating back to 1937. The company is celebrated for its iconic Original Glazed® doughnut, known for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates through a network of fresh Doughnut Shops, strategic partnerships with retailers, and a growing ecommerce and delivery business.
Organized into three primary segments, Krispy Kreme's operations are extensive:
- U.S. Segment: This includes all operations in the U.S. and Canada, encompassing Insomnia Cookies shops and the Branded Sweet Treat Line.
- International Segment: Covers operations in the U.K., Ireland, Australia, New Zealand, and Mexico.
- Market Development Segment: Encompasses franchise operations globally, including significant markets like Japan.
Krispy Kreme derives the majority of its revenue from the U.S. segment. The company is continually innovating and expanding, with recent achievements including partnerships with major retailers and the enhancement of their ecommerce platform to cater to a broader audience.
Additionally, Krispy Kreme has launched several successful marketing campaigns and community initiatives, reinforcing their commitment to delivering joy through their sweet treats. The company's financial condition remains robust, driven by consistent demand and strategic growth in both domestic and international markets.
Krispy Kreme has launched its first-ever Honey Doughnuts collection, starting May 9.
The limited-time collection includes:
- Honey Pull Apart Doughnut
- Honey Bee Doughnut
- Honey Cake Doughnut
Customers purchasing the Honey Lover’s Dozen will receive bee-friendly flower seed paper, supporting bee populations. Additionally, Krispy Kreme will plant flower gardens at select locations to create bee-friendly environments. This initiative aligns with World Bee Day on May 20, celebrating organizations like the Planet Bee Foundation.
Krispy Kreme (NASDAQ:DNUT) will release its first quarter 2022 earnings results on May 11, 2022, at 8:30 AM EDT. A conference call to discuss the results will follow, accessible by dialing (877) 312-1907 or (470) 495-9529 for international participants with conference ID 9178504. Interested parties can listen to the live audio webcast on the investor relations website. A replay and transcript will be available within 24 hours. Additional earnings materials will also be accessible on the Company’s website.
Krispy Kreme has announced a new promotion to sell a dozen Original Glazed® doughnuts at the national average price of a gallon of gasoline every Wednesday, starting April 13 through May 4. This initiative aims to provide relief to consumers feeling the pressure of rising gas prices. The company will set the price each Wednesday based on the Monday gas price and will promote it on social media platforms. Customers can purchase up to two dozen doughnuts for this special price at participating locations.
Krispy Kreme has announced the return of its popular Original Glazed® Cinnamon Roll, now available every Sunday at participating shops nationwide. This exclusive treat, which debuted in September 2021, is hand-rolled and covered in the brand's iconic glaze. The company aims to meet customer demand following its initial limited-time offering. Chief Marketing Officer Dave Skena emphasized the positive fan reception and the intention to satisfy customer cravings. The treat can be purchased individually or in a special four-pack, available in stores, online, and via delivery.
Krispy Kreme is celebrating "Bracket Season" by offering a free dozen Original Glazed® doughnuts on April 5, 2022, if either the NCAA men’s or women’s basketball championship is decided by a dozen points. This promotional event recalls the 2002 championships where both games were decided by 12 points. Additionally, customers can purchase a dozen doughnuts for $1 with any full-priced dozen purchase until April 4, enhancing engagement through social media with the hashtag #DecidedByADozen.
This St. Patrick's Day, Krispy Kreme celebrates by offering a collection of festive doughnuts and a promotion for guests wearing green. From March 10, the new collection includes four themed doughnuts: Lenny Leprechaun, Luck O' the Rainbow, St. Patrick's Shamrock, and Green Iced with Sprinkles. On March 16 and 17, customers in green can receive a free O’riginal Glazed Doughnut. This promotional strategy aims to attract more customers and enhance brand engagement during the holiday.
Krispy Kreme reported strong fourth-quarter results, with net revenue increasing 13.8% year-over-year to $370.6 million. Organic revenue grew 13.9%, while GAAP net income rose to $4.3 million, compared to a $24.8 million loss last year. Adjusted EBITDA also saw a 14.4% increase to $47.7 million. The company is optimistic for 2022, projecting net revenue between $1.53 billion and $1.56 billion, representing 11% to 13% growth. They aim for further expansion globally and improved operational efficiency.
Krispy Kreme is launching three new doughnuts in collaboration with TWIX®, available from February 21 for a limited time across the U.S. These creations include a doughnut filled with a full-sized TWIX® Cookie Bar and additional varieties topped with TWIX® pieces. The doughnuts can be purchased individually or in specialty boxes. This marks Krispy Kreme's first partnership with TWIX®, aimed at enhancing the customer experience by offering unique treats. The marketing strategy focuses on engaging customers through social media with the hashtag #KrispyKreme.
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