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KRISPY KREME® Taps ‘Strategic Doughnut Reserve’ to Help Guests Beat the Pump on Wednesdays
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
Krispy Kreme has announced a new promotion to sell a dozen Original Glazed® doughnuts at the national average price of a gallon of gasoline every Wednesday, starting April 13 through May 4. This initiative aims to provide relief to consumers feeling the pressure of rising gas prices. The company will set the price each Wednesday based on the Monday gas price and will promote it on social media platforms. Customers can purchase up to two dozen doughnuts for this special price at participating locations.
Positive
Promotion may boost foot traffic and sales during the promotional period
Increases brand visibility and consumer engagement through social media
Addresses consumer concerns about inflation and provides a unique value proposition
Negative
The promotion is time-limited, which may not sustain long-term customer engagement
Potential impact on profit margins due to discounted pricing
Limited to participating U.S. locations, reducing potential reach
Brand to price Original Glazed®Dozens at the national average for a gallon of regular gasoline on Wednesdays
CHARLOTTE, N.C.--(BUSINESS WIRE)--
To leave a sweeter taste in motorists’ mouths as they feel the pain at the pump, Krispy Kreme announced today that it is tapping its “strategic doughnut reserve” and will price a dozen Original Glazed® Doughnuts at the United States national average for a gallon of regular gasoline on Wednesdays, beginning April 13 at participating shops throughout the U.S.
Krispy Kreme to price Original Glazed Dozens at the national average for a gallon of regular gasoline on Wednesdays (Photo: Business Wire)
“While Americans deal with the rising PPG – price per gallon – of gasoline, we’re lowering our PPOG – price per Original Glaze,” said Chief Marketing Officer Dave Skena. “Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs. We know that despite the high gas prices people have to be out and about anyway. So, for the next several Wednesdays, we hope providing a little doughnut deflation will allow them to share some smiles during a difficult time. A dozen Original Glazed Doughnuts for the price of a gallon of gas will help our fans make midweek a little sweeter for their friends and family.”
Krispy Kreme will set the price for an Original Glazed dozen each Wednesday, April 13 through May 4, based on the national average price of a gallon of regular gasoline in the United States on the Monday at the beginning of the week. Krispy Kreme will alert fans to the price by posting it on Facebook, Instagram and Twitter, as well as at www.krispykreme.com/offers/beatthepump.
Guests can get up to two dozen Original Glazed Doughnuts, each for the price of a gallon of gas, in participating shops, via drive-thru and for pick-up by ordering online and through the Krispy Kreme app.
Share how you’re enjoying Krispy Kreme’s “Beat the Pump” Original Glazed dozens by using #KrispyKreme and tagging @krispykreme. Learn more about Krispy Kreme’s “Beat the Pump” by visiting www.krispykreme.com/offers/beatthepump.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.
What is Krispy Kreme's new promotion starting April 13, 2022?
Krispy Kreme will sell a dozen Original Glazed® doughnuts at the national average price of a gallon of gasoline every Wednesday from April 13 to May 4.
How will Krispy Kreme determine the price of the doughnuts during the promotion?
The price will be set each Wednesday based on the national average price of gasoline from the Monday prior.
Where can customers purchase the doughnuts at the promotional price?
Customers can buy the doughnuts at participating Krispy Kreme shops, via drive-thru, and for pickup.
How long will the Krispy Kreme doughnut promotion last?
The promotion will run for four Wednesdays, starting on April 13 and ending on May 4, 2022.
Is there a limit to how many doughnuts I can buy during the promotion?
Yes, customers can purchase up to two dozen Original Glazed® doughnuts at the promotional price.
