KRISPY KREME® Sweetens Fourth of July Celebrations with New ‘I Heart America’ Collection

Rhea-AI Summary

Krispy Kreme is enhancing its Fourth of July celebrations with its new I Heart America doughnut collection, featuring four heart-shaped doughnuts available from June 27. Customers wearing red, white, and blue can receive a free doughnut daily from June 27 to July 4. Additionally, a buy one, get one deal on Original Glazed® dozens will run July 1-4. The brand also offers a Sweet New Deal for summer, providing a free Original Glazed doughnut each day through Labor Day.

Positive

• Launch of the 'I Heart America' doughnut collection, catering to holiday celebrations.
• Promotions include a free doughnut for customers in red, white, and blue from June 27-July 4.
• A buy one, get one free offer on Original Glazed dozens from July 1-4.
• Ongoing summer promotion allows customers to receive a free Original Glazed doughnut daily through Labor Day.

Negative

• None.

Stars, stripes, sprinkles and more adorn four all-new heart-shaped doughnuts;

guests wearing red, white and blue receive a free doughnut of choice June 27-July 4;

Original Glazed® Dozen FREE BOGO available July 1-4

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme is sweetening the return of Fourth of July celebrations – from parades to backyard barbecues – with its new “I Heart America” collection and fireworks-worthy deals.

Stars, stripes, sprinkles and more adorn four all-new heart-shaped doughnuts; guests wearing red, white and blue receive a free doughnut of choice June 27-July 4; Original Glazed® Dozen FREE BOGO available July 1-4 (Photo: Business Wire)

Available for a limited time beginning June 27 at participating shops across the U.S., Krispy Kreme’s I Heart America collection features four all-new doughnuts, available individually and in a limited edition Fourth of July themed box:

• Soaring Firework Heart: A heart-shaped doughnut filled with Strawberries & Kreme™, dipped in red icing and decorated with an icing drizzle and star sugar piece.
• Patriotic Cookies & Kreme™ Heart: A heart-shaped doughnut filled with Cookies & Kreme™, dipped in white icing and topped with cookie and icing drizzles.
• Stars & Stripes Heart: A heart-shaped doughnut filled with Kreme™, dipped in white icing and decorated like a flag with a red icing drizzle and a star sprinkle blend.
• Star Spangled Sprinkle: An Original Glazed® doughnut dipped in blue icing and topped with red and white star sprinkles.

In addition to the I Heart America collection, fans who wear red, white and blue to participating Krispy Kreme shops throughout the land can receive a FREE doughnut of choice every day, June 27 through July 4. Then, July 1 through 4, fans can enjoy a FREE Original Glazed dozen with the purchase of any dozen at regular price.

Ongoing throughout the summer, as part of Krispy Kreme’s “Sweet New Deal” for America announced in June, guests can also sample a FREE hot, fresh iconic Original Glazed doughnut daily through Labor Day when the Hot Light is on. Hot Light hours vary by shop; fans can check www.krispykreme.com/locate/location-search for their local shop, download the Krispy Kreme app for Hot Light alerts and, of course, be on the lookout when passing by a shop for the illuminated Hot Light.

Krispy Kreme continues to offer its “Beat the Pump” promotion through Aug. 31, setting the price for a dozen Original Glazed doughnuts each Wednesday based on the national average price of a gallon of regular gasoline, according to AAA. Guests can get up to two dozen Original Glazed doughnuts at participating shops, via drive-thru and for pick-up by ordering online and through the Krispy Kreme app. Krispy Kreme will alert fans to the price by posting it on Facebook, Instagram and Twitter, as well as at www.krispykreme.com/offers/beatthepump.

Share how you’re enjoying Krispy Kreme’s I Heart America Collection by using #KrispyKreme and tagging @krispykreme. Learn more about Krispy Kreme’s I Heart America collection and Fourth of July promotions by visiting www.krispykreme.com/promos/july4th.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220627005156/en/

Tricia Moore

Tricia.moore@fleishman.com

Source: Krispy Kreme

FAQ

What new products did Krispy Kreme launch for July 4th?

Krispy Kreme launched the 'I Heart America' collection, featuring four new heart-shaped doughnuts available from June 27.

What promotions is Krispy Kreme offering for the Fourth of July?

Krispy Kreme is offering a free doughnut to guests wearing red, white, and blue from June 27 to July 4, and a buy one, get one free Original Glazed dozen from July 1 to 4.

How can customers get free doughnuts from Krispy Kreme during the summer?

Customers can receive a free Original Glazed doughnut daily through Labor Day when the Hot Light is on.

What is the 'Sweet New Deal' promotion by Krispy Kreme?

The 'Sweet New Deal' promotion allows guests to sample a free hot, fresh Original Glazed doughnut daily through Labor Day.