KRISPY KREME® Returns Popular Original Glazed® Cinnamon Roll; Launches ‘Cinnamon Sundays’

Rhea-AI Summary

Krispy Kreme has announced the return of its popular Original Glazed® Cinnamon Roll, now available every Sunday at participating shops nationwide. This exclusive treat, which debuted in September 2021, is hand-rolled and covered in the brand's iconic glaze. The company aims to meet customer demand following its initial limited-time offering. Chief Marketing Officer Dave Skena emphasized the positive fan reception and the intention to satisfy customer cravings. The treat can be purchased individually or in a special four-pack, available in stores, online, and via delivery.

Positive

• The return of the Original Glazed® Cinnamon Roll meets consumer demand after a successful limited-time offering.
• Available in multiple purchasing options, enhancing customer convenience.

Negative

• None.

CHARLOTTE, N.C.--(BUSINESS WIRE)-- The best cinnamon roll you’ve ever tasted is returning as an every Sunday exclusive at participating Krispy Kreme shops throughout the country.

The best cinnamon roll you’ve ever tasted is returning as an every Sunday exclusive at participating Krispy Kreme shops throughout the country. (Photo: Business Wire)

Introduced last fall, Krispy Kreme’s best-ever Original Glazed® Cinnamon Roll is now available on “Cinnamon Sundays” – individually or in a special four pack – at shops, online and via delivery.

Krispy Kreme put its spin on the iconic sweet treat in September 2021 – light and airy, hand-rolled to perfection and covered in Krispy Kreme’s iconic Original Glaze. Fans’ enthusiasm has been matched by their demand for the Original Glazed® Cinnamon Roll to be added to the permanent menu.

“Our Original Glazed Cinnamon Roll was very well received when we introduced it last year for a limited time. When we get a fan reaction like that, we want to give them what they want. And there’s no cinnamon roll better than ours; hand-cut and covered in our iconic Original Glaze,” said Dave Skena, Chief Marketing Officer for Krispy Kreme.

Share how you roll on Sundays with Krispy Kreme’s Original Glazed Cinnamon Roll by using #KrispyKreme and tagging @krispykreme on social media. Learn more about Krispy Kreme’s Original Glazed Cinnamon Roll and Cinnamon Sundays by visiting www.krispykreme.com/promos/cinnamonrollsundays.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220407005055/en/

Tricia Moore

Tricia.moore@fleishman.com

Source: Krispy Kreme

FAQ

What is the new product being offered by Krispy Kreme in 2023?

Krispy Kreme is reintroducing its Original Glazed® Cinnamon Roll, available every Sunday.

When was the Original Glazed® Cinnamon Roll first introduced?

The Original Glazed® Cinnamon Roll was first introduced in September 2021.

Where can I buy the Original Glazed® Cinnamon Roll?

The cinnamon roll is available at participating Krispy Kreme shops, online, and via delivery.

What is Krispy Kreme's stock symbol?

Krispy Kreme's stock symbol is DNUT.

Why is Krispy Kreme bringing back the Cinnamon Roll?

The decision to bring back the Cinnamon Roll is due to positive customer feedback and demand.