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KRISPY KREME® Introduces First-Ever Chocolate Glazed Minis

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Krispy Kreme has announced the launch of four new Chocolate Glazed mini doughnuts starting Jan. 7, designed for the New Year’s resolutions. These doughnuts offer a rich chocolate flavor and include varieties such as Mini Chocolate Glazed Cake Batter and Mini Chocolate Glazed Peanut Butter. Special promotions during January include ‘Flavor Fridays,’ with mini doughnut boxes available at discounted prices. Krispy Kreme aims to satisfy chocolate cravings while encouraging guests to enjoy small treats in line with their resolutions.

Positive
  • Launch of four new Chocolate Glazed mini doughnuts to attract customers during New Year’s season.
  • Special promotions including discounted mini doughnut boxes to increase sales.
  • Focus on a popular flavor, chocolate, which is favored by consumers during resolutions.
Negative
  • None.

Beginning Jan. 7, guests can enjoy chocolate ‘flavor on flavor on flavor’ with four new Chocolate Glazed mini doughnuts, just in time for New Year’s resolutions

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme is giving fans a little indulgence packed with big chocolate flavor to help them conquer their cravings this new year: four all-new mini doughnuts glazed in chocolate for the first time.

Beginning Jan. 7, guests can enjoy chocolate ‘flavor on flavor on flavor’ with four new Chocolate Glazed mini doughnuts, just in time for New Year’s resolutions (Photo: Business Wire)

Beginning Jan. 7, guests can enjoy chocolate ‘flavor on flavor on flavor’ with four new Chocolate Glazed mini doughnuts, just in time for New Year’s resolutions (Photo: Business Wire)

Beginning Jan. 7 and available for a limited time at participating shops across the U.S., Krispy Kreme fans can enjoy Chocolate Glazed mini doughnuts packed with a unique blend of chocolate “flavor on flavor on flavor.” Chocolate being a top “crave flavor” during New Year’s resolutions, these all-new doughnuts arrive just in time to help fans stay on track:

  • Mini Chocolate Glazed Cake Batter Doughnut: A mini Chocolate Glazed doughnut dipped in chocolate icing, topped with rainbow confetti and finished with a delicious dollop of cake batter KREME™.
  • Mini Chocolate Glazed Cookies & KREME™ Doughnut: A mini Chocolate Glazed doughnut topped with Cookies & KREME™ filling and sprinkled with cookie crumbles.
  • Mini Chocolate Glazed Peanut Butter Doughnut: A mini Chocolate Glazed doughnut drizzled with peanut butter sauce and topped with a dollop of peanut butter KREME™.
  • Mini Chocolate Glazed Doughnut: Our iconic doughnut made mini and covered in chocolate glaze.

“A small, occasional treat may help you stick to those New Year’s resolutions. So, we packed a ton of flavor into our new Chocolate Glazed minis to make sure your treat is not just worth it but is next-level awesome,” said Dave Skena, Chief Marketing Officer of Krispy Kreme.

Krispy Kreme will make Fridays in January even more flavorful with new offers on “Flavor Fridays,” when guests can purchase a box of four mini doughnuts for $4 on Jan. 14 and purchase a box of 16 Chocolate Glazed minis or Original Glazed® minis for $7.99 on Jan. 21 and 28.

Show us how you’re enjoying the flavor on flavor on flavor of Krispy Kreme’s new Chocolate Glazed minis by using #KrispyKreme and tagging @krispykreme on social media. Learn more about Krispy Kreme’s new Chocolate Glazed minis and Flavor Fridays by visiting www.krispykreme.com/promos/chocolateglazedminis.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Tricia Moore

tricia.moore@fleishman.com

Source: Krispy Kreme

FAQ

What are the new products launched by Krispy Kreme on January 7?

Krispy Kreme launched four new Chocolate Glazed mini doughnuts.

How much do the new Chocolate Glazed mini doughnuts cost?

The new Chocolate Glazed mini doughnuts are priced at $4 for a box of four during special promotions.

What are the flavors of the new mini doughnuts from Krispy Kreme?

The flavors include Mini Chocolate Glazed Cake Batter, Mini Chocolate Glazed Cookies & KREME™, Mini Chocolate Glazed Peanut Butter, and Mini Chocolate Glazed Doughnut.

When are Flavor Fridays at Krispy Kreme?

Flavor Fridays occur during January, offering special prices on mini doughnut boxes.

What is the significance of chocolate in Krispy Kreme's new launch?

Chocolate is a popular 'crave flavor' especially during New Year’s resolutions, making it a strategic choice for new product offerings.

Krispy Kreme, Inc.

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