KRISPY KREME® Gives America a ‘Sweet New Deal’ Beginning National Doughnut Day, June 3

Rhea-AI Summary

Krispy Kreme announces its 'Sweet New Deal' starting on June 3, coinciding with National Doughnut Day. Guests can enjoy a FREE Doughnut of Choice and $1 Original Glazed dozens with any dozen purchase on this special day. Throughout summer, customers can receive a FREE Original Glazed doughnut during Hot Light hours, and the popular ‘Beat the Pump’ promotion returns every Wednesday until August 31, where the price of a dozen Original Glazed doughnuts will reflect the national average gas price. This initiative aims to provide joy amid rising inflation.

Positive

• Launch of 'Sweet New Deal' offers free doughnuts and promotions, enhancing customer engagement.
• FREE Original Glazed doughnuts during Hot Light hours attract more customer traffic.
• ‘Beat the Pump’ promotion allows price adjustments based on gasoline prices, appealing to cost-conscious consumers.

Negative

• None.

Guests receive a FREE Doughnut of Choice on June 3, plus FREE Original Glazed doughnuts during Hot Light hours throughout summer, and ‘Beat the Pump’ dozens return each Wednesday through Labor Day!

CHARLOTTE, N.C.--(BUSINESS WIRE)-- America, Krispy Kreme has a “Sweet New Deal” for you. And it begins this Friday, June 3 – National Doughnut Day.

Guests receive a FREE Doughnut of Choice on June 3, plus FREE Original Glazed doughnuts during Hot Light hours throughout summer, and ‘Beat the Pump’ dozens return each Wednesday through Labor Day! (Graphic: Business Wire)

In these difficult economic times, Krispy Kreme’s “Sweet New Deal” delivers a bit of everyday joy for guests and a chance to share with others – from National Doughnut Day through Labor Day, including:

• A FREE doughnut of choice (no purchase necessary) and $1 Original Glazed dozens with the purchase of any dozen on National Doughnut Day to celebrate and enjoy the biggest doughnut day of the year with family, friends and co-workers.
• A FREE Original Glazed® doughnut at all shops that have a Hot Light any time the Hot Light is on – every day, every night – no purchase necessary, through Labor Day.
• And the return of Krispy Kreme’s popular “Beat the Pump” promotion, setting the price for a dozen Original Glazed doughnuts based on the national average price of a gallon of regular gasoline, each Wednesday, June 8 through Aug. 31.

“We love our tradition of giving fans any doughnut they want on National Doughnut Day. But with inflation on gas prices and everything else showing no signs of easing, we hope to brighten everyone’s day, every day, this summer with our Sweet New Deal, whether it’s stopping by to grab a free hot, fresh Original Glazed doughnut for yourself or picking up a dozen on Wednesdays for the same price as a gallon of gas,” said Dave Skena, Chief Marketing Officer for Krispy Kreme.

Krispy Kreme’s Hot Light is legendary, signaling to doughnut lovers online and on the road that hot, fresh iconic Original Glazed doughnuts are rolling off the glazer. Beginning June 8, the Hot Light being on also means that all guests can sample one of those delicious Original Glazed doughnuts for free – every day through Labor Day. Hot Light hours vary by shop; fans can check www.krispykreme.com/locate/location-search for their local shop, download the Krispy Kreme app for Hot Light alerts and, of course, be on the lookout when passing by a shop for the illuminated Hot Light.

Krispy Kreme first offered “Beat the Pump” in April when the national average price of a gallon of regular gasoline exceeded $4. Beginning June 8, Krispy Kreme will set the price for an Original Glazed dozen every Wednesday based on the national average price of a gallon of regular gasoline in the United States on the Monday of every week. Guests can get up to two dozen Original Glazed doughnuts at participating shops, via drive-thru and for pick-up by ordering online and through the Krispy Kreme app. Krispy Kreme will alert fans to the price by posting it on Facebook, Instagram and Twitter, as well as at www.krispykreme.com/offers/beatthepump.

Share how you’re celebrating National Doughnut Day with your favorite Krispy Kreme doughnut by using #KrispyKreme and tagging @krispykreme. For more information on Krispy Kreme’s National Doughnut Day offers, visit www.krispykreme.com/promos/nationaldoughnutday.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220531005082/en/

Tricia Moore

Tricia.moore@fleishman.com

Source: Krispy Kreme

FAQ

What is Krispy Kreme's 'Sweet New Deal' promotion?

Krispy Kreme's 'Sweet New Deal' includes a FREE doughnut of choice on National Doughnut Day, $1 Original Glazed dozens with any dozen purchase, and FREE Original Glazed doughnuts during Hot Light hours through Labor Day.

When does the 'Beat the Pump' promotion start for Krispy Kreme?

The 'Beat the Pump' promotion starts on June 8 and will run every Wednesday until August 31, pricing a dozen Original Glazed doughnuts based on the national average gas price.

What date is National Doughnut Day in 2023?

National Doughnut Day falls on June 3, 2023.