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KRISPY KREME® Encourages Fans to ‘Go for the Glaze’ During Games with $1 Doughnuts Beginning July 31

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Krispy Kreme (DNUT) is launching a 'Go for the Glaze' promotion during the upcoming games. On July 31, all doughnuts will be available for $1 each in-shop, with no limit. From August 1, Krispy Kreme Rewards members can enjoy $1 Original Glazed® doughnuts for a time. The company has also introduced a 'Go USA' Collection, featuring patriotic-themed doughnuts to support the country's team.

Additionally, Krispy Kreme recently launched its Passport to Paris Collection and revamped its rewards program, aiming to attract more members with a more generous points system. These promotions are designed to boost sales and customer engagement during the games period.

Krispy Kreme (DNUT) sta lanciando una promozione 'Go for the Glaze' in occasione delle prossime partite. Dal 31 luglio, tutti i doughnut saranno disponibili a $1 ciascuno in negozio, senza limitazioni. A partire dall'1 agosto, i membri di Krispy Kreme Rewards potranno gustare i doughnut Original Glazed® a $1 per un periodo limitato. L'azienda ha inoltre introdotto una 'Go USA Collection', con doughnut a tema patriottico per supportare la squadra del paese.

In aggiunta, Krispy Kreme ha recentemente lanciato la sua Passport to Paris Collection e rinnovato il suo programma di premi, puntando ad attrarre più membri con un sistema di punti più generoso. Queste promozioni sono pensate per aumentare le vendite e il coinvolgimento dei clienti durante il periodo delle partite.

Krispy Kreme (DNUT) está lanzando una promoción 'Go for the Glaze' durante los próximos juegos. A partir del 31 de julio, todos los donuts estarán disponibles por $1 cada uno en tienda, sin límite. Desde el 1 de agosto, los miembros de Krispy Kreme Rewards podrán disfrutar de los donuts Original Glazed® por $1 durante un tiempo limitado. La compañía también ha presentado una 'Go USA Collection', que incluye donuts temáticos patrióticos para apoyar al equipo del país.

Además, Krispy Kreme lanzó recientemente su Passport to Paris Collection y rejuveneció su programa de recompensas, con el objetivo de atraer a más miembros mediante un sistema de puntos más generoso. Estas promociones están diseñadas para aumentar las ventas y el compromiso del cliente durante el período de los juegos.

Krispy Kreme (DNUT)는 다가오는 게임을 맞아 'Go for the Glaze' 프로모션을 시작합니다. 7월 31일부터 모든 도넛이 매장에서 $1에 무제한으로 제공됩니다. 8월 1일부터 Krispy Kreme Rewards 회원들은 $1오리지널 글레이즈드® 도넛을 즐길 수 있습니다. 회사는 또한 국가 팀을 지원하기 위한 애국적인 테마의 도넛으로 구성된 'Go USA Collection'을 출시했습니다.

게다가 Krispy Kreme은 최근 파리 여행을 위한 컬렉션(Passport to Paris Collection)을 출시하고, 보다 관대하게 포인트를 적립할 수 있도록 리워드 프로그램을 개편했습니다. 이러한 프로모션은 게임 기간 동안 판매 증가와 고객 참여를 유도하기 위해 설계되었습니다.

Krispy Kreme (DNUT) lance une promotion 'Go for the Glaze' lors des prochains matchs. À partir du 31 juillet, tous les beignets seront disponibles en magasin pour 1 $ chacun, sans limite. À partir du 1er août, les membres de Krispy Kreme Rewards pourront déguster des beignets Original Glazed® pour 1 $ pendant une durée limitée. L'entreprise a également lancé une 'Go USA Collection', comprenant des beignets à thème patriote pour soutenir l'équipe du pays.

De plus, Krispy Kreme a récemment lancé sa Passport to Paris Collection et a renouvelé son programme de récompenses, visant à attirer plus de membres avec un système de points plus généreux. Ces promotions sont conçues pour augmenter les ventes et l'engagement des clients pendant la période des jeux.

Krispy Kreme (DNUT) startet eine Promotion 'Go for the Glaze' während der bevorstehenden Spiele. Ab dem 31. Juli werden alle Donuts in den Geschäften für 1 $ ohne Limit erhältlich sein. Ab dem 1. August können Mitglieder von Krispy Kreme Rewards Original Glazed® Donuts für 1 $ für eine begrenzte Zeit genießen. Das Unternehmen hat außerdem eine 'Go USA Collection' vorgestellt, die patriotisch gestaltete Donuts umfasst, um das Team des Landes zu unterstützen.

Zusätzlich hat Krispy Kreme kürzlich seine Passport to Paris Collection vorgestellt und sein Belohnungsprogramm überarbeitet, um mehr Mitglieder mit einem großzügigeren Punktesystem anzuziehen. Diese Aktionen sollen die Verkaufszahlen und das Kundenengagement während des Spielzeitraums steigern.

Positive
  • Promotional $1 doughnut offer likely to drive increased store traffic and sales
  • Introduction of -time 'Go USA' Collection to capitalize on game-related enthusiasm
  • Launch of revamped rewards program to attract new members and increase customer loyalty
Negative
  • Discounted pricing may impact profit margins in the short term

Brand also introduces Go USA Collection perfect for cheering on athletes

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme® is encouraging Americans to “Go for the Glaze” during the games and it only requires $1.

Krispy Kreme® is encouraging Americans to “Go for the Glaze” during the games and it only requires <money>$1.</money> (Photo: Business Wire)

Krispy Kreme® is encouraging Americans to “Go for the Glaze” during the games and it only requires $1. (Photo: Business Wire)

On Wednesday, July 31 only, Krispy Kreme is offering EVERY doughnut for just $1 each for ALL guests – no limit, in-shop only, while supplies last. Then, beginning Thursday, Aug. 1 for a limited time, Krispy Kreme Rewards members can get $1 Original Glazed® doughnuts – no limit, in-shop, and via Krispy Kreme’s app and website, while supplies last. Download the app to become a member and enjoy this exclusive offer.

Krispy Kreme also has introduced a “Go USA” limited-time dozen – three fan-favorite doughnuts that are perfect for cheering on the country’s team:

  • Go USA Doughnut – An Original Glazed® doughnut hand-dipped in white icing and decorated with patriotic red icing stripes and blue and gold sprinkles.
  • Chocolate Iced Glazed with Sprinkles Doughnut: An Original Glazed® doughnut dipped in chocolate icing and topped with patriotic sprinkles.
  • Original Glazed® Doughnut.

Krispy Kreme’s Go USA Collection can be purchased for the duration of the games in-shop and for pick-up at participating shops or delivery via Krispy Kreme’s app and website. Guests can also enjoy the Go USA doughnuts in a Krispy Kreme custom 6-pack box delivered fresh daily to select retailers. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

Earlier this month, Krispy Kreme fans said “bonjour” to the brand’s still available Passport to Paris Collection – three all-new doughnuts inspired by iconic Parisian desserts:

  • Crème Brûlée Doughnut: An unglazed shell doughnut filled with crème brûlée KREME™ filling, dipped in crème brûlée caramel icing and topped with caramelized sugar crunch.
  • Double Chocolate Éclair Doughnut: An unglazed shell doughnut filled with chocolate custard KREME™ filling, dipped in chocolate icing and topped with chocolate crisp pearls.
  • Raspberry & Vanilla Crème Doughnut: An Original Glazed® doughnut dipped in raspberry icing and cookie pieces and dolloped with vanilla KREME™.

Krispy Kreme recently introduced all-new Krispy Kreme Rewards – the most generous rewards program in the history of doughnuts – attracting millions of new members to a more generous points system that makes it faster to earn and easier to redeem free doughnuts and beverages. Guests can sign up for Krispy Kreme Rewards by simply downloading the Krispy Kreme app and or by visiting www.krispykreme.com/account/create-account.

Show how you “Go for the Glaze” during the games by using #KrispyKreme and tagging @krispykreme on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

Liv Weller

Liv.Weller@fleishman.com

Source: Krispy Kreme

FAQ

When is Krispy Kreme offering $1 doughnuts for all customers?

Krispy Kreme is offering all doughnuts for $1 each to all customers on July 31, 2024, in-shop only and while supplies last.

What is Krispy Kreme's 'Go USA' Collection?

The 'Go USA' Collection is a -time dozen featuring patriotic-themed doughnuts, including the Go USA Doughnut, Chocolate Iced Glazed with Sprinkles Doughnut, and Original Glazed® Doughnut.

How can Krispy Kreme Rewards members get $1 Original Glazed doughnuts?

Starting August 1, 2024, Krispy Kreme Rewards members can get $1 Original Glazed® doughnuts for a time, with no limit, in-shop and via the Krispy Kreme app and website.

What is Krispy Kreme's new Passport to Paris Collection?

The Passport to Paris Collection features three new doughnuts inspired by Parisian desserts: Crème Brûlée Doughnut, Double Chocolate Éclair Doughnut, and Raspberry & Vanilla Crème Doughnut.

Krispy Kreme, Inc.

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