KRISPY KREME® Delivers the Fresh Vibes of Summer with New ‘Pick of the Patch’ Berry Doughnuts

Rhea-AI Summary

Krispy Kreme launched its new 'Pick of the Patch' collection on June 6, featuring four berry-inspired doughnuts aimed at capturing the essence of summer. The collection includes the Mixed Berry Cobbler, Blueberry Cheesecake, Strawberry Shortcake, and the debut of the Mixed Berry Glazed doughnut, available Fridays to Sundays starting June 10. These offerings are designed to enhance customer experience and appeal to seasonal cravings while available at participating locations across the U.S..

Positive

• Launch of the 'Pick of the Patch' collection may drive customer traffic during summer.
• New doughnuts feature unique flavors, potentially enhancing brand appeal.
• Seasonal menu items may increase sales for a limited time.

Negative

• None.

Beginning June 6, the collection features four berry-inspired doughnuts and includes an all-new Mixed Berry Glazed Doughnut, available Fridays-Sundays only

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme is kicking off summer with its new “Pick of the Patch” collection – four all-new berry-inspired, “berry” delicious doughnuts, including the debut of the Mixed Berry Glazed Doughnut.

Beginning June 6, the collection features four berry-inspired doughnuts and includes an all-new Mixed Berry Glazed Doughnut, available Fridays-Sundays only (Photo: Business Wire)

Available beginning June 6 for a limited time at participating shops across the U.S., Krispy Kreme’s Pick of the Patch collection features a freshly picked assortment of new doughnuts that delivers the light, fresh and fun vibes of summer:

• Mixed Berry Cobbler: A doughnut with Mixed Berry Cobbler filling, topped with Mixed Berry Cobber filling and shortbread crumbles, then finished with brown sugar icing and a dusting of powdered sugar.
• Blueberry Cheesecake: A doughnut with Blueberry Cheesecake filling, dipped in blueberry icing, and finished with shortbread crumbles.
• Strawberry Shortcake: A glazed Sour Cream Cake doughnut dipped in Strawberry filling and topped with shortbread crumbles, a vanilla buttercream swirl and finally a strawberry drizzle.
• Mixed Berry Glazed: A light & airy doughnut glazed with our all-new Mixed Berry Glaze.

The Mixed Berry Cobbler, Blueberry Cheesecake and Strawberry Cheesecake doughnuts are available individually or in a Berry Lover’s Dozen daily beginning June 6, while supplies last. Then, as if there aren’t enough reasons to visit Krispy Kreme, fans can also purchase the Mixed Berry Glaze doughnut individually or by the dozen Fridays through Sundays only beginning June 10.

“We were inspired by farmer’s markets, fruit stands and berry patches when we created our new Pick of the Patch doughnuts,” said Dave Skena, Chief Marketing Officer for Krispy Kreme. “These doughnuts are fresh off the line and will make your summer sweeter.”

Share how you’re making the beginning of summer the “berry best” with Krispy Kreme’s Pick of the Patch collection by using #KrispyKreme and tagging @krispykreme. For more information on Krispy Kreme’s Pick of the Patch Collection, visit www.krispykreme.com/promos/mixedberry.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220606005096/en/

Tricia Moore

Tricia.moore@fleishman.com

Source: Krispy Kreme

FAQ

What is Krispy Kreme's new product launch on June 6?

Krispy Kreme launched the 'Pick of the Patch' collection featuring four berry-inspired doughnuts.

What are the doughnuts included in the 'Pick of the Patch' collection?

The collection includes Mixed Berry Cobbler, Blueberry Cheesecake, Strawberry Shortcake, and Mixed Berry Glazed doughnut.

When is the Mixed Berry Glazed doughnut available?

The Mixed Berry Glazed doughnut is available Fridays to Sundays starting June 10.

Where can I buy the 'Pick of the Patch' doughnuts?

They are available at participating Krispy Kreme locations across the U.S.