KRISPY KREME® Begins Construction of New Shop at Historic Ponce de Leon Location that will Open this Summer

Rhea-AI Summary

Krispy Kreme and Shaquille O’Neal have initiated construction on a new 4,000-square-foot shop in Atlanta, Georgia, set to open in summer 2023. This location replaces the historic Ponce de Leon shop, which was lost to arson in February 2021. The new shop will feature the classic Original Glazed® doughnuts and a variety of limited-time offerings available for dine-in, pickup, and drive-thru. The design pays tribute to the brand’s heritage with a mural and refurbished heritage sign from the 1960s. O’Neal expressed enthusiasm about the project, emphasizing community support and a fresh start for the beloved brand.

Positive

• New 4,000-square-foot shop construction signals expansion and investment in Atlanta.
• Shop design pays homage to the original location, enhancing brand loyalty.
• Introduction of classic menu items alongside limited-time offerings expected to attract customers.

Negative

• None.

‘Shaq’s Shop’ will feature bevy of new amenities, celebrate local community and honor original shop

CHARLOTTE, N.C.--(BUSINESS WIRE)-- “We’ll bounce back better than ever” – Shaquille O’Neal, Feb. 10, 2021.

‘Shaq’s Shop’ will feature bevy of new amenities, celebrate local community and honor original shop. (Photo: Business Wire)

The “bounce” has begun.

Krispy Kreme and its partner Shaquille O’Neal announced today that construction of an all-new shop on the site of its historic Ponce de Leon location in Atlanta is underway, nearly two years after the original shop built nearly six decades ago was destroyed by arson Feb. 10, 2021.

Midtown Atlanta residents and visitors can look forward to the new 4,000-square-foot shop opening this summer.

The Hot Light shop will serve Krispy Kreme’s classic menu, including hot Original Glazed® doughnuts fresh off the line, as well as limited time offerings for dine-in, pickup and via drive‑thru and for delivery.

The shop also will pay homage to the brand’s history serving the Atlanta community as well as the original shop, including an interior custom mural and plaque, and a refurbishing of the iconic Krispy Kreme heritage sign that dates to the 1960s. The shop’s design allows for an abundance of natural light, a cheery and bright dining room, and an enhanced doughnut theater experience.

“We’ve struck a balance of modernization and honoring the historical significance of our Ponce shop’s location. We think our fans are going to love it,” said Dave Skena, Krispy Kreme Global Chief Brand Officer. “The community has shown us so much support and patience as we designed the new shop. We can’t wait to be back with our guests, sharing joy and serving delicious, fresh Krispy Kreme doughnuts.”

“We’re bouncing back better than I even imagined,” O’Neal said. “I can’t wait to turn on the Hot Light. It’s gonna light up the whole neighborhood. Get ready, Ponce!”

More information regarding the summer grand opening will be released later this year.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230124005406/en/

Jack Farmer

jack.farmer@fleishman.com

Source: Krispy Kreme

FAQ

What is the new shop being built by Krispy Kreme and Shaquille O'Neal?

The new shop is a 4,000-square-foot location in Atlanta, set to open in summer 2023, replacing the original Ponce de Leon shop.

When will the new Krispy Kreme shop in Atlanta open?

The new Krispy Kreme shop in Atlanta is slated to open in summer 2023.

What menu items will the new Krispy Kreme shop offer?

The shop will serve Krispy Kreme's classic Original Glazed® doughnuts and limited-time offerings for various service options.

What historical significance does the new Krispy Kreme shop have?

The new shop honors the original Ponce de Leon shop, which was destroyed by arson in February 2021, featuring a custom mural and refurbished heritage sign.