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Krispy Kreme® Announces Expansion into Germany

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Krispy Kreme, Inc. (NASDAQ: DNUT) has announced a partnership with ISH Kreme to bring their iconic doughnuts to Germany, starting in Berlin. The company sees Germany as a key market for growth, with over 3,000 access points. The expansion follows the successful launch in Paris and is set to happen in early 2025. Krispy Kreme's hand-crafted, fresh daily doughnuts will be available to German consumers through the hub and spoke model, leveraging ISH's extensive experience in managing 300 KFC and Pizza Hut restaurants in Germany.

Krispy Kreme, Inc. (NASDAQ: DNUT) ha annunciato una partnership con ISH Kreme per portare i suoi iconici doughnut in Germania, a partire da Berlino. La società considera la Germania un mercato chiave per la crescita, con oltre 3.000 punti di accesso. L'espansione segue il lancio di successo a Parigi e avverrà all'inizio del 2025. I doughnut freschi e fatti a mano di Krispy Kreme saranno disponibili per i consumatori tedeschi attraverso il modello hub e spoke, sfruttando la vasta esperienza di ISH nella gestione di 300 ristoranti KFC e Pizza Hut in Germania.
Krispy Kreme, Inc. (NASDAQ: DNUT) ha anunciado una asociación con ISH Kreme para llevar sus icónicos donuts a Alemania, empezando por Berlín. La compañía ve a Alemania como un mercado clave para su crecimiento, con más de 3.000 puntos de acceso. La expansión, que sigue al exitoso lanzamiento en París, está programada para principios de 2025. Los donuts frescos y hechos a mano de Krispy Kreme estarán disponibles para los consumidores alemanes a través del modelo de concentradores y radios, aprovechando la amplia experiencia de ISH en la gestión de 300 restaurantes KFC y Pizza Hut en Alemania.
Krispy Kreme, Inc. (NASDAQ: DNUT)는 ISH Kreme과 파트너십을 맺고 독일 베를린에서 시작하여 그들의 상징적인 도넛을 독일에 선보일 것이라고 발표했습니다. 이 회사는 3,000개 이상의 접근 지점을 가진 독일을 성장의 핵심 시장으로 보고 있습니다. 이 확장은 파리에서의 성공적인 출시를 따르며 2025년 초에 이루어질 예정입니다. Krispy Kreme의 수제 신선한 도넛은 ISH의 독일 내 300개의 KFC 및 Pizza Hut 레스토랑 관리 경험을 활용하는 허브 앤 스포크 모델을 통해 독일 소비자들에게 제공될 것입니다.
Krispy Kreme, Inc. (NASDAQ: DNUT) a annoncé un partenariat avec ISH Kreme pour apporter leurs beignets emblématiques en Allemagne, à commencer par Berlin. La société considère l'Allemagne comme un marché clé pour la croissance, avec plus de 3 000 points d'accès. L'expansion, qui fait suite au lancement réussi à Paris, est prévue pour début 2025. Les beignets frais et faits à la main de Krispy Kreme seront disponibles pour les consommateurs allemands grâce au modèle hub and spoke, en tirant parti de l'expérience étendue de ISH dans la gestion de 300 restaurants KFC et Pizza Hut en Allemagne.
Krispy Kreme, Inc. (NASDAQ: DNUT) hat eine Partnerschaft mit ISH Kreme bekannt gegeben, um ihre ikonischen Donuts nach Deutschland zu bringen, beginnend in Berlin. Das Unternehmen sieht Deutschland als einen Schlüsselmarkt für Wachstum, mit über 3.000 Zugangspunkten. Die Expansion, die auf den erfolgreichen Start in Paris folgt, ist für Anfang 2025 geplant. Krispy Kremes handgefertigte, täglich frische Donuts werden den deutschen Verbrauchern durch das Hub-and-Spoke-Modell zur Verfügung gestellt, wobei die umfangreiche Erfahrung von ISH bei der Verwaltung von 300 KFC- und Pizza Hut-Restaurants in Deutschland genutzt wird.
Positive
  • Krispy Kreme expanding into Germany opens up a new market with substantial growth potential, providing over 3,000 access points for consumers to enjoy their iconic doughnuts.

  • The partnership with ISH Kreme, a well-established restaurant group managing 300 KFC and Pizza Hut restaurants in Germany, brings experienced leadership to the expansion, ensuring a smooth entry into the German market.

Negative
  • None.

Represents Company’s Largest Franchisee Agreement

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme, Inc. (NASDAQ: DNUT) today announced an agreement with restaurant group ISH Kreme to bring one of the world’s most loved sweet treats to Germany. Krispy Kreme® will offer its iconic, fresh doughnuts to German consumers through a network of Krispy Kreme shops starting in Berlin.

“We are excited to expand into Germany as it has been a priority market for us, offering substantial growth with more than 3,000 points of access,” said Raphael Duvivier, Krispy Kreme Chief Development Officer. “Additionally, we are very pleased to partner with ISH leader Ilkem Sahin and the very experienced ISH team to grow in the market.”

Krispy Kreme’s omni-channel fresh business, driven by a capital-efficient hub and spoke model, supports broad expansion in the US and international markets. Each Krispy Kreme doughnut is made fresh daily, hand-crafted, and hand-decorated to ensure the melt-in-your-mouth taste that has become synonymous with the brand.

Buzzworthy favorites like Valentine’s Day and Easter doughnuts are bringing joy to consumers around the world. German consumers will now have the chance to not just eat these special doughnuts, but they’ll be able to share and give them to others.

This news follows the successful December 2023 Krispy Kreme launch in Paris. The company anticipates launching in Germany in early 2025. ISH manages 300 KFC and Pizza Hut restaurants throughout Germany.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

media@krispykreme.com

Source: Krispy Kreme, Inc.

Krispy Kreme, Inc.

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