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Dun & Bradstreet Receives TrustArc’s TRUSTe Responsible AI Certification, Reaffirming Company’s Commitment to Responsible AI

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Dun & Bradstreet (NYSE:DNB) has received TrustArc's TRUSTe Responsible AI Certification, validating its commitment to responsible artificial intelligence governance. The certification confirms that DNB's AI systems meet strict criteria for being valid, reliable, explainable, transparent, privacy-enhanced, fair, safe, and secure.

The company recently launched two new Generative AI solutions: ChatD&B™, an AI assistant providing instant business insights, and D&B Ask Procurement™, designed for supply chain risk analysis. The certification aligns with major AI frameworks including OECD AI Principles, NIST AI Risk Management Framework, and the EU AI Act.

DNB's certification demonstrates its adherence to responsible data and AI principles in developing and deploying AI-fueled solutions, emphasizing the importance of quality data in AI applications for their customers' success.

Dun & Bradstreet (NYSE:DNB) ha ricevuto la Certificazione Responsabile AI di TrustArc's TRUSTe, che convalida il suo impegno per una governance responsabile dell'intelligenza artificiale. La certificazione conferma che i sistemi AI di DNB soddisfano criteri rigorosi per essere validi, affidabili, spiegabili, trasparenti, orientati alla privacy, equi, sicuri e protetti.

L'azienda ha recentemente lanciato due nuove soluzioni di AI Generativa: ChatD&B™, un assistente AI che fornisce immediati approfondimenti aziendali, e D&B Ask Procurement™, progettato per l'analisi dei rischi nella catena di fornitura. La certificazione è allineata con i principali framework di AI, inclusi i Principi AI dell'OCSE, il Framework di gestione del rischio AI NIST e il Regolamento AI dell'UE.

La certificazione di DNB dimostra la sua adesione ai principi responsabili nella gestione dei dati e dell'AI nello sviluppo e nell'implementazione di soluzioni alimentate dall'AI, sottolineando l'importanza di dati di qualità nelle applicazioni AI per il successo dei loro clienti.

Dun & Bradstreet (NYSE:DNB) ha recibido la Certificación Responsable de IA de TrustArc's TRUSTe, validando su compromiso con la gobernanza responsable de la inteligencia artificial. La certificación confirma que los sistemas de IA de DNB cumplen con criterios estrictos para ser válidos, confiables, explicables, transparentes, centrados en la privacidad, justos, seguros y protegidos.

La empresa lanzó recientemente dos nuevas soluciones de IA generativa: ChatD&B™, un asistente de IA que proporciona información empresarial instantánea, y D&B Ask Procurement™, diseñado para el análisis de riesgos en la cadena de suministro. La certificación está alineada con los principales marcos de IA, incluidos los Principios de IA de la OCDE, el Marco de Gestión de Riesgos de IA de NIST y el Acta de IA de la UE.

La certificación de DNB demuestra su adherencia a los principios responsables en los datos y la IA en el desarrollo e implementación de soluciones impulsadas por IA, enfatizando la importancia de datos de calidad en las aplicaciones de IA para el éxito de sus clientes.

Dun & Bradstreet (NYSE:DNB)는 TrustArc의 TRUSTe 책임 있는 AI 인증을 받았습니다. 이는 책임 있는 인공지능 거버넌스에 대한 의지를 검증하는 것입니다. 이 인증은 DNB의 AI 시스템이 유효성, 신뢰성, 설명 가능성, 투명성, 개인 정보 보호 향상, 공정성, 안전성 및 보안을 위한 엄격한 기준을 충족함을 확인합니다.

회사는 최근 두 가지 새로운 생성적 AI 솔루션을 출시했습니다: ChatD&B™, 즉각적인 비즈니스 통찰력을 제공하는 AI 어시스턴트와, D&B Ask Procurement™, 공급망 위험 분석을 위해 설계된 것입니다. 이 인증은 OECD AI 원칙, NIST AI 위험 관리 프레임워크 및 EU AI 법과 같은 주요 AI 프레임워크와 일치합니다.

DNB의 인증은 AI 기반 솔루션을 개발하고 배포하는 과정에서 책임 있는 데이터 및 AI 원칙을 준수하고 있다는 것을 보여주며, 고객의 성공을 위해 AI 응용 프로그램에서 양질의 데이터의 중요성을 강조합니다.

Dun & Bradstreet (NYSE:DNB) a reçu la Certification AI Responsable de TrustArc's TRUSTe, validant son engagement envers une gouvernance responsable de l'intelligence artificielle. La certification confirme que les systèmes d'IA de DNB répondent à des critères stricts pour être valides, fiables, explicables, transparents, axés sur la vie privée, équitables, sûrs et sécurisés.

La société a récemment lancé deux nouvelles solutions d'IA générative : ChatD&B™, un assistant AI offrant des idées commerciales instantanées, et D&B Ask Procurement™, conçu pour l'analyse des risques de la chaîne d'approvisionnement. La certification s'aligne sur les principaux cadres d'IA, y compris les Principes de l'IA de l'OCDE, le Cadre de gestion des risques de l'IA du NIST et la Loi sur l'IA de l'UE.

La certification de DNB démontre son adhésion à des principes responsables en matière de données et d'IA dans le développement et le déploiement de solutions alimentées par l'IA, soulignant l'importance de données de qualité dans les applications d'IA pour le succès de ses clients.

Dun & Bradstreet (NYSE:DNB) hat die TrustArc's TRUSTe Zertifizierung für verantwortungsvolle KI erhalten, die sein Engagement für verantwortungsvolle Governance im Bereich der künstlichen Intelligenz bestätigt. Die Zertifizierung bestätigt, dass die KI-Systeme von DNB strenge Kriterien für Gültigkeit, Zuverlässigkeit, Erklärbarkeit, Transparenz, Datenschutz, Fairness, Sicherheit und Schutz erfüllen.

Das Unternehmen hat kürzlich zwei neue generative KI-Lösungen eingeführt: ChatD&B™, ein KI-Assistent, der sofortige Geschäftseinblicke bietet, und D&B Ask Procurement™, das für die Risikobewertung in der Lieferkette konzipiert ist. Die Zertifizierung stimmt mit wichtigen KI-Rahmenwerken überein, einschließlich der OECD AI Principles, des NIST AI Risk Management Frameworks und des EU AI Acts.

Die Zertifizierung von DNB zeigt seine Einhaltung verantwortungsvoller Daten- und KI-Prinzipien bei der Entwicklung und Bereitstellung von KI-gesteuerten Lösungen und betont die Bedeutung von qualitativ hochwertigen Daten in KI-Anwendungen für den Erfolg seiner Kunden.

Positive
  • Received prestigious TRUSTe Responsible AI Certification
  • Launched two new Generative AI products (ChatD&B™ and D&B Ask Procurement™)
  • Demonstrates compliance with major international AI frameworks and standards
Negative
  • None.

Insights

The TRUSTe Responsible AI Certification represents more than just a badge of honor for D&B - it's a strategic differentiator in the increasingly scrutinized AI marketplace. The certification's alignment with major frameworks like OECD AI Principles and the EU AI Act positions D&B advantageously ahead of potential regulatory requirements. Their ChatD&B and D&B Ask Procurement solutions demonstrate practical implementation of responsible AI principles in revenue-generating products.

However, the real value lies in D&B's data foundation. With a $5B market cap and vast commercial datasets, responsible AI governance helps protect and monetize this asset while mitigating risks. Think of it as installing a high-end security system in a vault of precious metals - it both protects the asset and increases its value.

The certification's timing is particularly strategic as businesses increasingly demand transparency in AI solutions. It's like having a food safety certification in a market where consumers are becoming hyper-aware of what goes into their food. This positions D&B to potentially capture market share from competitors who haven't yet formalized their AI governance.

While certifications often fall into the "nice to have" category, this one carries material weight for D&B's business model. Their core revenue streams depend heavily on data trustworthiness and AI implementation. The certification effectively reduces friction in enterprise sales cycles where AI governance is increasingly a checkbox item for procurement departments.

The market impact extends beyond mere compliance. As organizations globally accelerate AI adoption, D&B's certified responsible AI practices could command premium pricing for their data and analytics services. The certification essentially validates their AI infrastructure at a time when many competitors are still developing governance frameworks.

Particularly noteworthy is how this aligns with D&B's recent product launches in generative AI. It's akin to getting safety certification for a new vehicle model before a major market launch - it removes potential adoption barriers and builds trust with conservative enterprise customers who might otherwise be hesitant about AI implementation.

JACKSONVILLE, Fla.--(BUSINESS WIRE)-- Dun & Bradstreet (NYSE:DNB), a leading global provider of business decisioning data and analytics, announced today it has received TrustArc’s TRUSTe Responsible AI Certification for its strong commitment and adherence to responsible artificial intelligence (AI) governance.

“At Dun & Bradstreet, our data is widely received and trusted by our clients because we prioritize ethical and responsible data and AI use across our business, applying our best practices to help our clients find success,” said Anthony Jabbour, Chief Executive Officer, Dun & Bradstreet. “AI is only as good as the data that powers it, which is why organizations need to be deliberate about their data strategy as they innovate with AI. We are proud to stand out as a leader for our transparency around the ways we process our highly valued commercial data and how we use AI.”

Dun & Bradstreet’s responsible data and AI principles direct how the company develops and deploys its data and AI-fueled solutions with customers’ interests and needs in mind. This certification from TRUSTe reaffirms the company’s accountable, fair and transparent AI governance, and comes on the heels of two new Generative AI (Gen AI) solutions it launched including ChatD&B™, the company’s Gen AI assistant which provides instant business insights using the company's comprehensive data and analytics, and D&B Ask Procurement™, designed to accelerate the discovery and analysis of supply chain risks and opportunities.

“Dun & Bradstreet has set a benchmark for excellence with its strong commitment and adherence to responsible AI governance,” said Jason Wesbecher, Chief Executive Officer, TrustArc. “This certification underscores their leadership team’s full support and preparedness, the company’s dedication to quality and compliance, and reinforces their leadership in leveraging AI responsibly.”

To receive this certification, Dun & Bradstreet’s AI Governance Program met TRUSTe’s Responsible AI Certification Assessment criteria, which includes confirmation that the company’s AI is valid and reliable, explainable and interpretable, accountable and transparent, privacy-enhanced, fair, safe, and secure and resilient.

With continued concerns and issues over AI governance, this certification speaks directly to best practices for responsible AI and incorporates principles from AI frameworks such as the OECD AI Principles, NIST AI Risk Management Framework, ISO/IEC 42001:2023, NCSC Guidelines for Secure AI System Development, and the EU AI Act.

About Dun & Bradstreet

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit https://www.dnb.com/.

Media Contact

Ginny Walthour

904-528-1506

walthourg@dnb.com

Source: Dun & Bradstreet

FAQ

What does TrustArc's TRUSTe Responsible AI Certification mean for DNB?

The certification validates Dun & Bradstreet's AI governance practices, confirming their AI systems are valid, reliable, transparent, privacy-enhanced, fair, safe, and secure.

What new AI products has DNB launched in 2024?

DNB has launched ChatD&B™, an AI assistant for business insights, and D&B Ask Procurement™, a solution for analyzing supply chain risks and opportunities.

Which AI frameworks and standards does DNB's certification align with?

The certification aligns with OECD AI Principles, NIST AI Risk Management Framework, ISO/IEC 42001:2023, NCSC Guidelines, and the EU AI Act.

How does DNB ensure responsible AI implementation?

DNB implements responsible data and AI principles in developing solutions, emphasizing data quality, transparency, and ethical use across their business operations.

Dun & Bradstreet Holdings, Inc.

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