Leading Nutraceutical Company Partners with Digimarc to Enhance Consumer Safety
Digimarc (NASDAQ: DMRC) has announced a strategic partnership with a leading nutraceutical company to combat counterfeit products and food fraud. The partnership will utilize Digimarc Engage, including digital watermarking technologies, to enhance brand integrity and product authentication.
Digimarc's technology provides a covert, scalable layer of security integrated into packaging, easily verifiable with smartphones without special apps. This addresses the increasing threat of counterfeits in the nutritional supplement market, protecting brand reputation and consumer trust.
The digital watermarks offer an encrypted, covert solution that is highly effective in distinguishing genuine products from sophisticated fakes. This technology is easily integrated with existing workflows and is cost-effective for anti-counterfeiting in the nutraceutical sector.
Digimarc (NASDAQ: DMRC) ha annunciato una partnership strategica con una delle principali aziende nutraceutiche per combattere i prodotti contraffatti e le frodi alimentari. La partnership utilizzerà Digimarc Engage, comprese le tecnologie di filigrana digitale, per migliorare l'integrità del marchio e l'autenticazione dei prodotti.
La tecnologia di Digimarc fornisce un strato di sicurezza covert e scalabile integrato nel packaging, facilmente verificabile con gli smartphone senza app speciali. Questo affronta la crescente minaccia dei prodotti contraffatti nel mercato degli integratori nutrizionali, proteggendo la reputazione del marchio e la fiducia dei consumatori.
Le filigrane digitali offrono una soluzione crittografata e covert che è altamente efficace nel distinguere i prodotti genuini dalle sofisticate imitazioni. Questa tecnologia è facilmente integrabile con i flussi di lavoro esistenti ed è economica per la lotta alla contraffazione nel settore nutraceutico.
Digimarc (NASDAQ: DMRC) ha anunciado una asociación estratégica con una empresa nutracéutica líder para combatir productos falsificados y fraudes alimentarios. La asociación utilizará Digimarc Engage, incluidas las tecnologías de marca de agua digital, para mejorar la integridad de la marca y la autenticación de productos.
La tecnología de Digimarc proporciona una capa de seguridad encubierta y escalable integrada en el embalaje, fácilmente verificable con teléfonos inteligentes sin aplicaciones especiales. Esto aborda la creciente amenaza de los productos falsificados en el mercado de suplementos nutricionales, protegiendo la reputación de la marca y la confianza del consumidor.
Las marcas de agua digitales ofrecen una solución encriptada y encubierta que es altamente efectiva para distinguir productos genuinos de falsificaciones sofisticadas. Esta tecnología es fácilmente integrable con los flujos de trabajo existentes y es económica para la lucha contra la falsificación en el sector nutracéutico.
Digimarc (NASDAQ: DMRC)는 주요 영양 보충제 회사와 함께 가짜 제품 및 식품 사기를 퇴치하기 위한 전략적 파트너십을 발표했습니다. 이 파트너십은 브랜드의 무결성과 제품 인증을 향상시키기 위해 디지털 워터마킹 기술을 포함한 Digimarc Engage를 활용할 것입니다.
Digimarc의 기술은 포장에 통합된 비밀스럽고 확장 가능한 보안층을 제공하며, 특별한 앱 없이 스마트폰으로 쉽게 검증할 수 있습니다. 이는 영양 보충제 시장에서 증가하고 있는 위조 제품의 위협에 대응하며, 브랜드 평판과 소비자 신뢰를 보호합니다.
디지털 워터마크는 진품과 정교한 가짜를 구별하는 데 매우 효과적인 암호화된 비밀 솔루션을 제공합니다. 이 기술은 기존의 작업 흐름에 쉽게 통합할 수 있으며, 영양 보충제 분야의 안티 카운터피팅에 경제적입니다.
Digimarc (NASDAQ: DMRC) a annoncé un partenariat stratégique avec une entreprise nutraceutique de premier plan pour lutter contre les produits contrefaits et la fraude alimentaire. Ce partenariat utilisera Digimarc Engage, y compris les technologies de tatouage numérique, pour améliorer l'intégrité de la marque et l'authentification des produits.
La technologie de Digimarc fournit une couche de sécurité discrète et évolutive intégrée dans l'emballage, facilement vérifiable avec des smartphones sans applications spéciales. Cela répond à la menace croissante des contrefaçons sur le marché des compléments alimentaires, protégeant la réputation de la marque et la confiance des consommateurs.
Les tatouages numériques offrent une solution cryptée et discrète qui est très efficace pour distinguer les produits authentiques des imitations sophistiquées. Cette technologie s'intègre facilement dans les flux de travail existants et est rentable pour lutter contre la contrefaçon dans le secteur nutraceutique.
Digimarc (NASDAQ: DMRC) hat eine strategische Partnerschaft mit einem führenden Unternehmen im Bereich Nutraceuticals angekündigt, um gegen gefälschte Produkte und Lebensmittelbetrug vorzugehen. Die Partnerschaft wird Digimarc Engage nutzen, einschließlich digitaler Wasserzeichen-Technologien, um die Markenintegrität und die Produktauthentifizierung zu verbessern.
Die Technologie von Digimarc bietet eine versteckte, skalierbare Sicherheitsschicht, die in die Verpackung integriert ist und mit Smartphones ohne spezielle Apps leicht verifiziert werden kann. Dies geht der wachsenden Bedrohung durch Fälschungen auf dem Markt für Nahrungsergänzungsmittel nach und schützt den Ruf der Marke sowie das Vertrauen der Verbraucher.
Die digitalen Wasserzeichen bieten eine verschlüsselte, versteckte Lösung, die äußerst effektiv darin ist, echte Produkte von raffinierten Fälschungen zu unterscheiden. Diese Technologie lässt sich leicht in bestehende Arbeitsabläufe integrieren und ist kosteneffektiv für die Bekämpfung von Fälschungen im Nutraceutical-Sektor.
- Strategic partnership with a prominent nutraceutical company to combat counterfeits
- Implementation of Digimarc Engage and digital watermarking for enhanced product authentication
- Technology easily verifiable with smartphones, no special apps required
- Cost-effective anti-counterfeiting solution for nutraceutical brands
- None.
Insights
Digimarc's partnership with a major nutraceutical company marks a significant step in combating counterfeit products in the supplement industry. The deployment of Digimarc Engage, featuring digital watermarking technology, offers a sophisticated and scalable solution for brand protection and product authentication.
This move addresses critical issues in the
For Digimarc, this partnership could lead to:
- Increased market share in the nutraceutical sector
- Enhanced reputation as a leader in anti-counterfeiting solutions
- Potential for new partnerships in adjacent industries
While the immediate financial impact may be , the long-term potential for revenue growth and market expansion is substantial, making this a strategically important move for Digimarc.
This partnership signifies a important market trend: the growing demand for advanced anti-counterfeiting solutions in consumer goods industries. The nutraceutical market, valued at
Digimarc's entry into this space is timely and potentially lucrative. Key points to consider:
- The global anti-counterfeit packaging market is expected to reach
$188.2 billion by 2025 - Digital solutions are outpacing traditional anti-counterfeiting methods
- Increasing consumer awareness about product authenticity is driving demand
For investors, this move positions Digimarc to capture a larger share of a rapidly growing market. While immediate revenue impact may be modest, the potential for scaling across the nutraceutical industry and expanding to other sectors presents significant long-term growth opportunities.
Partnership Leverages Advanced Digital Watermarking to Combat Counterfeit Supplements Online
The nutritional supplement market faces unprecedented threats from counterfeiters, increasing the demand for robust digital authentication methods. Digimarc digital watermarks provide a covert, scalable layer of security, seamlessly integrated into packaging and easily verified with smartphones and other mobile devices—no special apps required. For nutraceutical companies, protecting consumers isn’t just about safety—it’s about preserving the brand trust and loyalty that underpin long-term success. (Graphic: Business Wire)
"The nutritional supplement market faces unprecedented threats from counterfeiters, increasing the demand for robust digital authentication methods,” said Ken Sickles, Chief Product Officer at Digimarc. “To protect their reputation and maintain consumer trust in a highly competitive market, brands must ensure the authenticity of the products consumers purchase. Today, digital watermarking provides nutraceutical and other consumer-facing companies with a crucial advantage in combating online counterfeits, safeguarding their products, and creating opportunities for cost savings and new revenue streams.”
As generative AI, online commerce, and evolving technologies expand, consumers are increasingly exposed to risks of misinformation and counterfeit goods. Nutraceutical brands, and others in adjacent industries, face new challenges, such as counterfeit listings, AI-manipulated packaging on counterfeit products purchased online, and IP infringement. For these companies, protecting consumers isn’t just about safety—it’s about preserving the brand trust and loyalty that underpin long-term success.
“Consumers naturally gravitate towards brands they trust,” Sickles added. “In competitive markets like the nutraceutical sector, ignoring the financial toll of counterfeit goods is no longer an option. Companies must proactively protect their reputation and their customers by leveraging secure, advanced technologies.”
Digimarc’s proprietary digital watermarks protect against counterfeiters, ensuring product authenticity through an encrypted, covert solution. Unlike analog authentication technologies, Digimarc’s digital watermarks are highly effective in distinguishing genuine products from sophisticated fakes, making them ideal for protecting the integrity of nutraceutical brands. Easily integrated with existing technologies and workflows, Digimarc’s technology requires no specialized app for product verification, making it a cost-effective anti-counterfeiting solution.
For more information, please visit digimarc.com.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241022703839/en/
Media Contacts:
Susan Baldwin
Digimarc Corporation
509-939-1137
PR@digimarc.com
Anneka Kumli
Grove Partners
720-422-5258
anneka@thegrovepartners.com
Source: Digimarc Corporation
FAQ
What is Digimarc's new partnership in the nutraceutical industry?
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