Digimarc Releases Next-Generation Digital Watermarks
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Insights
Digimarc Corporation's announcement of its next-generation digital watermarks represents a significant technological advancement with potential implications for various industries. From a market research perspective, the enhanced security, control and adaptability features could see increased adoption by companies seeking to protect their products against counterfeiting and manage their supply chains more efficiently. The ability to limit access to data and detect digital watermarks from greater distances may streamline inventory management and checkout processes, potentially reducing operational costs and improving customer experience.
Furthermore, the increased imperceptibility of these watermarks ensures that brand integrity is maintained without impacting product aesthetics, which can be crucial in consumer-driven markets. The adaptability to support multiple use cases with a single watermark technology could lead to widespread application across sectors, from retail to digital media management. The improvements in machine vision and inspection camera technology highlight a trend towards more sophisticated asset tracking and management systems, which could drive market demand for advanced digital watermarking solutions.
The advanced encryption techniques and access control mechanisms introduced by Digimarc's next-generation digital watermarks are notable from a cybersecurity standpoint. By requiring an authorized private key for detection and decoding, Digimarc enhances the security of data in transit, which is a critical aspect in preventing unauthorized access and data breaches.
This level of security is particularly relevant in the context of increasing cyber threats and the need for secure authentication methods in both physical and digital realms. The ability to limit, revoke, or change data access in real time adds a dynamic layer of protection that can adapt to emerging threats. Companies in industries where data security and product authenticity are paramount, such as pharmaceuticals, luxury goods and government documents, could significantly benefit from these advancements.
The extended distance detection capability of Digimarc's digital watermarks could have a transformative effect on supply chain logistics. By enabling the consistent and accurate reading of watermarks up to 10 feet away with commonly available cameras, the technology could facilitate more efficient tracking and management of goods. This can lead to optimized warehouse operations, improved inventory accuracy and potentially reduced labor costs.
In addition, the adaptability to retrieve dynamic data based on context and permissions aligns with the increasing trend towards personalized and responsive supply chain solutions. The ability to deploy digital watermarks ahead of activation is also beneficial for companies planning packaging refreshes and product launches, allowing for a more seamless integration of new technologies into existing operations. These features collectively support a more agile and responsive supply chain, capable of adapting to changing market demands and conditions.
Updated digital watermarks deliver greater security, adaptability, imperceptibility, performance, and control
Digimarc, the pioneer and global leader in digital watermarking technologies, released its next-generation digital watermarks featuring more advanced security and greater access control. Digimarc's next-generation digital watermarks represent a step change in state-of-the-art digital watermarking, which is critical to the identification and authentication of physical and digital items. (Graphic: Business Wire)
“Drawing on Digimarc’s three decades of expertise and intellectual property, our next-generation digital watermarks deliver dramatic improvements across multiple key areas critical to our core use cases – the identification and the authentication of physical and digital items,” said Ken Sickles, Chief Product Officer at Digimarc. “Our latest digital watermarks are the most sophisticated we have developed and represent a step change in state-of-the-art digital watermarking.”
The latest improvements include:
Advanced Security
Digimarc digital watermarks leverage enhanced encryption techniques requiring an authorized private key to detect and decode, strengthening data security by ensuring information is protected in transit to and from the Digimarc Illuminate platform (cloud or edge server).
Greater Control
Powerful new data access controls allow companies to provide different audiences with different information for different purposes. Access to the data associated with the digital watermarks can also be limited, revoked, or changed at any point and in real time.
In addition to greater control of data, companies can also limit detection of the digital watermark to specific devices or individuals (e.g., authorized brand inspectors), enabling product authentication without revealing to counterfeiters or the public that the item is protected.
With this greater control, companies can now deploy digital watermarks well ahead of activation, unlike other data carriers, making it easier to benefit from packaging refreshes, regional rollouts, and future product digitization initiatives.
Improved Adaptability
Digimarc digital watermarks retrieve dynamic data from the Digimarc Illuminate platform (cloud or edge server), unlocking the power to deliver specific information based on context, purpose, and permissions. This adaptability also allows the same digital watermark to support all identifiers or data structures and seamlessly power multiple use cases.
Increased Imperceptibility
Our latest advancements in digital watermarking technology deliver increased covertness and more robust reading performance without sacrificing the power of unlimited data granularity.
Extended Distance Detection
Digimarc digital watermarks are optimized to leverage improvements in machine vision and inspection camera technology to dramatically increase distance reading. Recent testing by Digimarc shows the ability to read digital watermarks consistently and accurately up to 10 feet away with widely-available cameras, an important milestone that enables next-generation checkout and inventory management, in-store and throughout the supply chain.
Importantly, these improvements do not impact Digimarc digital watermarks’ unique applicability to both physical and digital assets, delivering the same capabilities whether used on products and packaging or digital images and multimedia. Digimarc’s ability to traverse both physical and digital domains unlocks unrivaled capabilities and reveals never-before-seen data critical in today’s omnichannel world.
Digimarc digital watermarks also continue to deliver incomparable reliability and accuracy under harsh or unfavorable conditions (including high-speed motion, occlusion, and damaged or manipulated items), ensuring the robustness and redundancy of Digimarc’s digital watermarks remain unmatched by other data carriers.
Learn more about Digimarc digital watermarks at Digimarc.com, and register now for a webinar about digital watermarking with Chief Product Officer Ken Sickles and Chief Technology Officer Tony Rodriguez on Wednesday, February 21, 2024.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at massive scale for the identification and the authentication of physical and digital items. A notable example of this is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240207880136/en/
Media Contacts:
Susan Baldwin
Digimarc Corporation
509-939-1137
PR@digimarc.com
Anneka Kumli
Grove Partners
720-422-5258
anneka@thegrovepartners.com
Source: Digimarc Corporation
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