Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials
Digimarc (NASDAQ: DMRC) has achieved a significant milestone in plastic recycling technology through the HolyGrail 2.0 Digital Watermarks Initiative. Industrial trials at the Hündgen Entsorgung material recovery facility in Germany have validated their digital watermarking technology for commercial-scale plastic sorting.
The system demonstrated impressive results over a 100-day trial period:
- 5.66 million detections across 5,949 unique SKUs
- Average of 56,000 items detected daily
- Detection accuracy consistently above 90%
The Alliance to End Plastic Waste confirmed the technology's readiness for full commercial deployment, highlighting its potential for accurate sorting of post-consumer rigid household packaging. The system's SKU-level precision provides a pathway to compliance with the Packaging and Packaging Waste Regulation (PPWR).
Digimarc (NASDAQ: DMRC) ha raggiunto un traguardo significativo nella tecnologia del riciclo della plastica attraverso l'Iniziativa HolyGrail 2.0 per i marchi digitali. Le prove industriali presso l'impianto di recupero materiali Hündgen Entsorgung in Germania hanno convalidato la loro tecnologia di marchiatura digitale per la selezione della plastica su scala commerciale.
Il sistema ha mostrato risultati impressionanti durante un periodo di prova di 100 giorni:
- 5,66 milioni di rilevamenti su 5.949 SKU unici
- Media di 56.000 articoli rilevati quotidianamente
- Precisione di rilevamento costantemente superiore al 90%
L'Alliance to End Plastic Waste ha confermato la prontezza della tecnologia per un'implementazione commerciale completa, evidenziando il suo potenziale per una selezione accurata degli imballaggi rigidi post-consumo. La precisione a livello di SKU del sistema offre una via per la conformità al Regolamento sugli Imballaggi e sui Rifiuti da Imballaggio (PPWR).
Digimarc (NASDAQ: DMRC) ha alcanzado un hito significativo en la tecnología de reciclaje de plásticos a través de la Iniciativa HolyGrail 2.0 para marcas digitales. Las pruebas industriales en la instalación de recuperación de materiales Hündgen Entsorgung en Alemania han validado su tecnología de marcas digitales para la clasificación de plásticos a escala comercial.
El sistema mostró resultados impresionantes durante un período de prueba de 100 días:
- 5,66 millones de detecciones en 5.949 SKU únicos
- Promedio de 56.000 artículos detectados diariamente
- Precisión de detección consistentemente superior al 90%
La Alianza para Terminar con los Residuos Plásticos confirmó la preparación de la tecnología para un despliegue comercial completo, destacando su potencial para una clasificación precisa de los envases rígidos post-consumo. La precisión a nivel de SKU del sistema proporciona un camino hacia el cumplimiento del Reglamento de Envases y Residuos de Envases (PPWR).
Digimarc (NASDAQ: DMRC)는 HolyGrail 2.0 디지털 워터마크 이니셔티브를 통해 플라스틱 재활용 기술에서 중요한 이정표를 달성했습니다. 독일의 Hündgen Entsorgung 자재 회수 시설에서 실시된 산업 시험은 상업 규모의 플라스틱 분류를 위한 디지털 워터마킹 기술의 유효성을 입증했습니다.
이 시스템은 100일 시험 기간 동안 인상적인 결과를 보여주었습니다:
- 5,660,000건의 탐지, 5,949개의 고유 SKU
- 일일 평균 56,000개 항목 탐지
- 탐지 정확도는 지속적으로 90% 이상
플라스틱 폐기물 종식을 위한 연합은 기술이 완전 상업적 배포를 위한 준비가 되었음을 확인하며, 소비 후 경량 포장의 정확한 분류 가능성을 강조했습니다. 시스템의 SKU 수준의 정밀도는 포장 및 포장 폐기물 규정(PPWR) 준수를 위한 경로를 제공합니다.
Digimarc (NASDAQ: DMRC) a atteint une étape significative dans la technologie du recyclage des plastiques grâce à l'Initiative HolyGrail 2.0 pour les marques numériques. Des essais industriels à l'installation de récupération de matériaux Hündgen Entsorgung en Allemagne ont validé leur technologie de marquage numérique pour le tri des plastiques à l'échelle commerciale.
Le système a montré des résultats impressionnants au cours d'une période d'essai de 100 jours:
- 5,66 millions de détections sur 5 949 SKU uniques
- Moyenne de 56 000 articles détectés quotidiennement
- Précision de détection constamment supérieure à 90%
L'Alliance pour mettre fin aux déchets plastiques a confirmé la préparation de la technologie pour un déploiement commercial complet, soulignant son potentiel pour un tri précis des emballages rigides post-consommation. La précision au niveau SKU du système offre un chemin vers la conformité avec le Règlement sur les emballages et les déchets d'emballage (PPWR).
Digimarc (NASDAQ: DMRC) hat einen bedeutenden Meilenstein in der Kunststoffrecycling-Technologie durch die HolyGrail 2.0 Digital Watermarks Initiative erreicht. Industrietests an der Materialrückgewinnungsanlage Hündgen Entsorgung in Deutschland haben die Gültigkeit ihrer digitalen Wasserzeichen-Technologie für die kommerzielle Kunststoffsortierung bestätigt.
Das System zeigte während eines 100-tägigen Testzeitraums beeindruckende Ergebnisse:
- 5,66 Millionen Erkennungen über 5.949 einzigartige SKUs
- Durchschnittlich 56.000 täglich erkannte Artikel
- Erkennungsgenauigkeit konstant über 90%
Die Allianz zur Beendigung von Kunststoffabfällen bestätigte die Einsatzbereitschaft der Technologie für eine vollständige kommerzielle Implementierung und hob ihr Potenzial für eine präzise Sortierung von gebrauchten starren Haushaltsverpackungen hervor. Die SKU-genaue Präzision des Systems bietet einen Weg zur Einhaltung der Verordnung über Verpackungen und Verpackungsabfälle (PPWR).
- Successful validation of technology at industrial scale with over 90% accuracy
- Ready for full commercial deployment, opening new market opportunities
- Technology provides SKU-level traceability, enabling regulatory compliance
- Early adopter program launching in Belgium, indicating market expansion
- None.
Insights
Digimarc's industrial-scale validation represents a significant technological breakthrough for plastic recycling. The 90%+ detection accuracy achieved under real-world conditions is exceptional considering the challenging environment of material recovery facilities where contamination and overlapping materials are common obstacles.
What truly differentiates this achievement is the SKU-level precision at industrial scale—processing an average of 56,000 items daily across 5,949 unique SKUs. This granularity transforms what's possible in plastic recycling by enabling item-level traceability throughout the entire value chain.
The technology's validation for compliance with the Packaging and Packaging Waste Regulation positions Digimarc advantageously as regulatory pressures increase globally. The digital watermarking approach solves a fundamental challenge in plastic recycling: accurate identification of different polymers and packaging formats in high-speed, high-volume environments.
With the Alliance to End Plastic Waste declaring the technology "ready for full commercial deployment," Digimarc has cleared a crucial credibility hurdle. The progression to early adopter programs in Belgium specifically targeting flexible PP food packaging—a notoriously difficult-to-recycle material—indicates the robustness of their solution across challenging applications.
The HolyGrail 2.0 validation represents a clear commercial inflection point for Digimarc, potentially accelerating their revenue trajectory in the packaging sector. After years of R&D investment, the declaration of "readiness for full commercial deployment" removes a significant barrier to widespread adoption.
This development positions Digimarc to capitalize on multiple value streams:
- Direct technology licensing to packaging manufacturers
- Implementation services for material recovery facilities
- Data analytics services providing SKU-level insights to brands and regulators
- Recurring revenue from ongoing detection and reporting
The timing is particularly advantageous as extended producer responsibility regulations gain momentum globally. The technology's proven compliance pathway with the Packaging and Packaging Waste Regulation creates a regulatory tailwind that could drive adoption.
With 5.66 million detections across nearly 6,000 SKUs, the scale demonstrated in these trials addresses previous concerns about industrial viability. The progression to early adopter programs in Belgium represents the critical bridge between validation and commercialization.
While revenue impact won't be immediate, this validation significantly de-risks Digimarc's sustainability strategy and strengthens their competitive position in the digital watermarking space with a proven, industrial-scale implementation.
Digimarc’s Advanced Digital Watermarking Technology Proven ‘Ready For Full Commercial Deployment’
The Alliance to End Plastic Waste highlighted the significance of the results, stating: “The trial confirms the remarkable potential of digital watermarks for accurately sorting post-consumer rigid household packaging.” The Alliance further noted the results prove the technology’s “readiness for full commercial deployment.”
Key Results: Proven SKU-Level Accuracy and High-Speed Sorting at Scale
In the latest results from the HolyGrail 2.0 Digital Watermarks Initiative—driven by AIM and powered by the Alliance to End Plastic Waste (AEPW)—industrial-scale trials demonstrated that digital watermarking can deliver high-speed, high-accuracy sortation with unprecedented granularity at the SKU level. Over 100 days, the system recorded 5.66 million detections across 5,949 unique SKUs, with an average of 56,000 items detected daily. Detection accuracy was consistently above
Beyond the strong sortation performance, the Alliance to End Plastic Waste highlighted the SKU-level precision made possible by Digimarc technology as a key milestone toward scalable, intelligent sortation. As they noted, “The trials demonstrated that Digimarc digital watermarking technology can facilitate traceability of packaging waste at the SKU level, providing a pathway to compliance with the Packaging and Packaging Waste Regulation (PPWR).”
“This milestone isn’t just about increasing the quality and quantity of plastic recyclates, it’s about delivering actionable data that benefits everyone in the value chain,” said Riley McCormack, CEO of Digimarc. “We’re empowering stakeholders—from regulators to recyclers to brands—with data they’ve never had access to before—data that can transform packaging design, boost recovery rates, and drive smarter, more sustainable decisions across the entire value chain.”
Ready for Commercial Deployment
Over the past few years, Digimarc has continued to make advances in applying Digimarc digital watermarks to packaging and in performing reliable detection. With the success of the HolyGrail 2.0 trials and proven SKU-level accuracy in high-speed sorting, Digimarc is excited to support the early adopter program launching in
About HolyGrail 2.0
Led by AIM – the European Brands Association and powered by the Alliance to End Plastic Waste, HolyGrail 2.0 demonstrates the technical and economic viability of digital watermarking at scale. These imperceptible codes embedded in packaging enable precise, high-speed sorting—resulting in better recyclate and real-world impact across the packaging value chain.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking. For nearly 30 years, Digimarc has enabled the secure identification and authentication of physical and digital items—from consumer goods to global currency. The company is recognized on the Fortune 2023 Change the World list and as a Fast Company World Changing Ideas finalist.
Learn more at www.digimarc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250414257723/en/
Media Contact:
Tom Benton
Digimarc Corporation
+1 503 469 4800
PR@digimarc.com
Source: Digimarc Corporation
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