Digimarc Launches New Brand Protection App to Combat Counterfeit Products in the Field

Rhea-AI Summary

Digimarc (NASDAQ: DMRC) has launched Digimarc Validate, a new mobile app designed to combat counterfeit products. Available on both Apple App Store and Google Play Store, the app enables field agents to instantly authenticate products using proprietary digital watermarks integrated into product packaging. The solution requires only a smartphone camera and provides real-time authentication reports through the Digimarc Illuminate platform.

The app offers a covert, scalable security layer that helps brands protect revenue, ensure product authenticity, and gain insights across global supply chains. When digital watermarks are detected, users receive immediate authenticity confirmation, with suspicious items being flagged and reported in real-time.

Positive

• Launch of new product authentication solution expanding company's anti-counterfeiting portfolio
• Scalable solution requiring minimal equipment investment (only smartphone)
• Real-time reporting and monitoring capabilities through Illuminate platform
• Integration with both major mobile platforms (iOS and Android)

Negative

• None.

Insights

Tech Product Analyst

The launch of Digimarc Validate represents a significant product expansion in the $1.8 trillion counterfeit goods market. The app's integration with Digimarc's proprietary digital watermarking technology creates a compelling competitive advantage, offering superior protection compared to traditional anti-counterfeit solutions. The key differentiator is the seamless smartphone-based authentication without additional hardware requirements.

The platform's real-time reporting and integration with the Illuminate platform creates a valuable data ecosystem that could drive recurring revenue through subscription-based pricing models. While immediate revenue impact may be modest, the solution addresses a growing market need as global counterfeiting increases, particularly in e-commerce channels. The scalability and low implementation barrier could accelerate adoption among brands seeking cost-effective protection solutions.

Supply Chain Security Expert

The Digimarc Validate app addresses critical vulnerabilities in global supply chains by providing real-time authentication capabilities. The solution's strength lies in its ability to detect counterfeit products before they enter retail channels, potentially preventing significant revenue losses and brand damage. The mobile-first approach enables wider deployment across supply chain partners, creating a more robust security network.

The covert nature of digital watermarks provides enhanced protection against sophisticated counterfeiting operations, while the real-time reporting feature enables rapid response to emerging threats. This proactive approach to brand protection could significantly reduce investigation and enforcement costs for businesses facing counterfeiting challenges.

Digimarc Validate Now Empowers Inspectors with Real-Time Product Authentication, Safeguarding Brands, Reducing Costs, and Protecting Revenue

BEAVERTON, Ore.--(BUSINESS WIRE)-- Digimarc Corporation (NASDAQ: DMRC), a global leader in digital watermarking technologies, has announced the launch of the Digimarc Validate mobile app, a groundbreaking out-of-the-box solution designed to help businesses combat counterfeit products. The new app — now available in the Apple App Store and Google Play Store — empowers field agents with a simple, cost-effective tool for instant product authentication, protecting customers, securing revenue, and preserving brand integrity.

The Digimarc Validate mobile app is a groundbreaking, out-of-the-box solution to help businesses combat counterfeit products. The new app — now available in the Apple App Store and Google Play Store — empowers field agents with a simple, cost-effective tool for instant product authentication, protecting customers, securing revenue, and preserving brand integrity. (Graphic: Business Wire)

Powered by Digimarc’s proprietary digital watermarks, Digimarc Validate offers a covert, scalable layer of security that seamlessly integrates into product packaging. With just a smartphone or mobile device, authorized inspectors can quickly authenticate products, while real-time reports flow into the Digimarc Illuminate platform, delivering actionable data and insights across the global supply chain to inform brand protection strategies.

“The rise of ecommerce, supply chain disruptions, and the growing accessibility of counterfeit technologies, have significantly increased consumer exposure to fake goods. Counterfeiting poses serious safety risks and profound economic consequences for both brands and society,” said Ken Sickles, Chief Product Officer at Digimarc. “Digimarc Validate helps ensure product authenticity long before items ever hit shelves or online platforms. It offers brands a powerful tool to reduce the cost and complexity of brand protection while securing their revenue streams.”

Unlike traditional anti-counterfeit solutions, Digimarc’s digital watermarks offer covert, highly effective authentication and superior protection against advanced counterfeiting techniques. The Digimarc Validate app allows authorized employees, supply chain partners, and third-party inspectors to authenticate products in the field using only a smartphone camera—no additional equipment or training required. When a digital watermark is detected, users receive immediate confirmation of authenticity, and any suspicious items can be flagged and reported to the Illuminate platform in real time, giving brands a comprehensive view of potential threats across their supply chains.

“Today’s launch is a game-changer,” added Sickles. “This is more than just an app—it’s a powerful solution that arms brands and their partners with a critical tool to combat counterfeits head-on. By putting real-time product authentication in the hands of field inspectors, we’re giving businesses a decisive advantage in the fight against counterfeit goods.”

For more information on Digimarc Validate and how it can lower your brand protection costs while boosting efficiency, visit www.digimarc.com.

About Digimarc

Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241029807091/en/

Media Contacts:



Susan Baldwin

Digimarc Corporation

509-939-1137

PR@digimarc.com



Anneka Kumli

Grove Partners

720-422-5258

anneka@thegrovepartners.com

Source: Digimarc Corporation

FAQ

What is the new Digimarc Validate app and when was it released?

Digimarc Validate is a mobile app launched by Digimarc (DMRC) to combat counterfeit products by enabling instant product authentication using digital watermarks. It's available on both Apple App Store and Google Play Store.

How does Digimarc Validate (DMRC) authenticate products?

The app uses Digimarc's proprietary digital watermarks embedded in product packaging, which can be scanned using a smartphone camera to instantly verify product authenticity and report suspicious items in real-time.

What are the main benefits of Digimarc's (DMRC) new authentication app?

The app provides instant product authentication, real-time reporting, cost-effective implementation (requires only a smartphone), and integration with the Digimarc Illuminate platform for supply chain insights and brand protection.