Digimarc Brings Digital Watermarking to the C2PA 2.1 Standard
Digimarc (NASDAQ: DMRC) has announced the release of the industry's first implementation of digital watermarking technology approved for use in the Coalition for Content Provenance and Authenticity's (C2PA) 2.1 standard. This development is important in ensuring the authenticity of digital content in the era of generative AI.
As co-chair of C2PA's watermarking task force, Digimarc is leading the fight against digital manipulation. The company's Digimarc Validate solution offers protection for content creators against media theft, unauthorized repurposing, and AI model training, while providing consumers with a way to verify content authenticity.
The integration of Digimarc's digital watermarking technology into C2PA 2.1 allows for the preservation of Content Credentials, even when metadata is stripped from assets. This standardization enables the use of digital watermarks from different providers, enhancing the integrity of digital assets across the web.
Digimarc (NASDAQ: DMRC) ha annunciato il rilascio della prima implementazione dell' tecnologia di filigrana digitale approvata per l'uso nello standard 2.1 del Coalition for Content Provenance and Authenticity (C2PA). Questo sviluppo è importante per garantire l'autenticità dei contenuti digitali nell'era dell'IA generativa.
In qualità di co-presidente del gruppo di lavoro sulla filigrana del C2PA, Digimarc sta guidando la lotta contro la manipolazione digitale. La soluzione Digimarc Validate offre protezione ai creatori di contenuti contro il furto di contenuti, il riutilizzo non autorizzato e l'addestramento dei modelli IA, fornendo nel contempo ai consumatori un modo per verificare l'autenticità dei contenuti.
L'integrazione della tecnologia di filigrana digitale di Digimarc nello standard C2PA 2.1 consente la preservazione delle Credenziali dei Contenuti, anche quando i metadati vengono rimossi dagli asset. Questa standardizzazione consente l'uso di filigrane digitali da diversi fornitori, migliorando l'integrità degli asset digitali su internet.
Digimarc (NASDAQ: DMRC) ha anunciado el lanzamiento de la primera implementación de la tecnología de marcas de agua digital aprobada para su uso en el estándar 2.1 de la Coalición para la Procedencia y Autenticidad del Contenido (C2PA). Este desarrollo es importante para garantizar la autenticidad del contenido digital en la era de la IA generativa.
Como copresidente del grupo de trabajo sobre marcas de agua del C2PA, Digimarc está liderando la lucha contra la manipulación digital. La solución Digimarc Validate ofrece protección a los creadores de contenido contra el robo de medios, el reaprovechamiento no autorizado y el entrenamiento de modelos de IA, al mismo tiempo que proporciona a los consumidores una forma de verificar la autenticidad del contenido.
La integración de la tecnología de marcas de agua digital de Digimarc en el C2PA 2.1 permite la preservación de las Credenciales de Contenido, incluso cuando los metadatos son eliminados de los activos. Esta estandarización permite el uso de marcas de agua digitales de diferentes proveedores, mejorando la integridad de los activos digitales en la web.
Digimarc (NASDAQ: DMRC)는 디지털 워터마킹 기술의 업계 최초 구현이 콘텐츠 출처 및 진정성 연합(C2PA)의 2.1 표준으로 승인되었다고 발표했습니다. 이 개발은 생성적 AI 시대의 디지털 콘텐츠의 진정성을 보장하는 데 중요합니다.
C2PA의 워터마킹 태스크포스의 공동 의장으로서 Digimarc는 디지털 조작에 맞서 싸우고 있습니다. 회사의 Digimarc Validate 솔루션은 콘텐츠 제작자를 미디어 도용, 무단 재사용 및 AI 모델 교육으로부터 보호하며 소비자에게 콘텐츠의 진정성을 검증할 수 있는 방법을 제공합니다.
Digimarc의 디지털 워터마킹 기술이 C2PA 2.1에 통합됨으로써 메타데이터가 자산에서 제거되더라도 콘텐츠 자격 증명을 보존할 수 있습니다. 이 표준화는 다양한 공급자의 디지털 워터마크 사용을 가능하게 하여 웹상의 디지털 자산의 무결성을 향상시킵니다.
Digimarc (NASDAQ: DMRC) a annoncé le lancement de la première mise en œuvre de la technologie de filigrane numérique approuvée pour une utilisation dans la norme 2.1 de la Coalition pour la Provenance et l'Authenticité des Contenus (C2PA). Ce développement est important pour garantir l'authenticité des contenus numériques à l'ère de l'IA générative.
En tant que co-président du groupe de travail sur les filigranes du C2PA, Digimarc mène la lutte contre la manipulation numérique. La solution Digimarc Validate offre une protection aux créateurs de contenu contre le vol de médias, la réutilisation non autorisée et l'entraînement de modèles d'IA, tout en fournissant aux consommateurs un moyen de vérifier l'authenticité du contenu.
L'intégration de la technologie de filigrane numérique de Digimarc dans la norme C2PA 2.1 permet la préservation des informations d'identification du contenu, même lorsque les métadonnées sont supprimées des actifs. Cette standardisation permet l'utilisation de filigranes numériques de différents fournisseurs, renforçant ainsi l'intégrité des actifs numériques sur le web.
Digimarc (NASDAQ: DMRC) hat die erste Implementierung der digitalen Wasserzeichen-Technologie angekündigt, die für die Verwendung im 2.1 Standard der Coalition for Content Provenance and Authenticity (C2PA) genehmigt wurde. Diese Entwicklung ist wichtig, um die Authentizität digitaler Inhalte im Zeitalter der generativen KI zu gewährleisten.
Als Co-Vorsitzender der Wasserzeichen-Arbeitsgruppe der C2PA führt Digimarc den Kampf gegen digitale Manipulation. Die Lösung Digimarc Validate bietet Schutz für Inhaltsproduzenten vor Medienraub, unbefugtem Wiederverwerten und Training von KI-Modellen, während sie gleichzeitig den Verbrauchern eine Möglichkeit bietet, die Authentizität von Inhalten zu überprüfen.
Die Integration von Digimarc's digitaler Wasserzeichen-Technologie in den C2PA 2.1 ermöglicht die Erhaltung der Inhaltsanmeldeinformationen, selbst wenn Metadaten von den Assets entfernt werden. Diese Standardisierung ermöglicht die Verwendung von digitalen Wasserzeichen verschiedener Anbieter und verbessert die Integrität digitaler Assets im Internet.
- First implementation of digital watermarking technology approved for C2PA 2.1 standard
- Co-chair position in C2PA's watermarking task force
- Digimarc Validate offers protection against media theft and unauthorized use
- Integration of digital watermarking into C2PA 2.1 enhances content integrity
- None.
Insights
Digimarc's integration of digital watermarking into the C2PA 2.1 standard is a significant technological advancement in the fight against digital manipulation. This move positions Digimarc as a leader in content authentication, particularly important in the era of AI-generated content. The technology offers:
- Enhanced protection for content creators against theft and unauthorized use
- Improved verification methods for consumers to distinguish genuine from AI-generated content
- Standardized processes for recovering and checking Content Credentials via digital watermarks
While this development is technologically impressive, its immediate financial impact on Digimarc may be . The company's ability to monetize this innovation will depend on widespread adoption by content creators, platforms and device manufacturers. However, long-term potential exists if Digimarc can establish its technology as the industry standard for digital content authentication.
Digimarc's announcement, while technologically significant, may have a neutral short-term impact on its stock performance. Key market considerations include:
- Growing demand for content authentication solutions in the face of AI-generated media
- Potential for increased revenue through partnerships with device manufacturers and content creators
- Competitive advantage as a co-chair of C2PA's watermarking task force
However, market adoption and revenue generation remain uncertain. With a market cap of
- Announcements of major partnerships or licensing deals
- Indicators of widespread adoption in the content creation industry
- Financial reports showing revenue growth attributed to this technology
While the long-term potential is promising, immediate market reaction may be muted without clear monetization strategies or significant customer announcements.
Digimarc Validate is Leading the Fight Against Digital Manipulation in the Age of AI
As co-chair of C2PA’s watermarking task force and developer of the first digital watermarking solution compliant with C2PA 2.1, Digimarc is positioned to lead the charge against digital manipulation. (Graphic: Business Wire)
C2PA is addressing the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of media content. C2PA enables content creators to attach secure, cryptographically signed metadata—known as Content Credentials—to their digital assets, providing consumers with transparent information about the origin and editing history of media (often referred to as the "nutritional facts of online assets"). By applying digital watermarking to Content Credentials, the origin and integrity of the original content will be preserved. The digital watermark is more resistant to removal—intentional or unintentional—than the credentials alone, even once the asset has been modified or shared across the many platforms that strip metadata. Under C2PA 2.1, the process for recovering and checking Content Credentials via a digital watermark is now standardized and allows the use of digital watermarks from different providers.
“With the exponential rise of AI-generated content, the need for robust, verifiable digital credentials is more urgent than ever,” said Dom Guinard, VP of Innovation at Digimarc. “The integration of our digital watermarking technology into C2PA 2.1 offers a powerful solution for maintaining the integrity of digital assets across the web, empowering creators and restoring trust for consumers.”
As a co-chair of C2PA’s watermarking task force and developers of the first digital watermarking solution compliant with C2PA 2.1, Digimarc is positioned to lead the charge against digital manipulation. Digimarc Validate offers an unprecedented level of protection for content creators against media theft, unauthorized repurposing, and AI model training—while giving consumers an easy way to verify whether content is genuine or AI-generated.
“We’re excited to collaborate with device manufacturers, content creators, and tool providers to bring this technology to the wider market. With Digimarc's digital watermarks and C2PA 2.1, we can create a safer, more transparent internet where media consumers can confidently trust the content they engage with,” said Tony Rodriguez, Chief Technology Officer at Digimarc.
To learn more about Digimarc’s digital watermarking technology and its role in C2PA 2.1, contact us at sales@digimarc.com.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241008536144/en/
Media Contacts:
Susan Baldwin
Digimarc Corporation
509-939-1137
PR@digimarc.com
Anneka Kumli
Grove Partners
720-422-5258
anneka@thegrovepartners.com
Source: Digimarc Corporation
FAQ
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