Dolphin Subsidiary The Digital Dept. Brings Coveted BRANDEdit Influencer Showroom to New York Fashion Week for the First Time
Dolphin's subsidiary, The Digital Dept., is bringing its BRANDEdit Influencer Showroom to New York Fashion Week for the first time on September 10-11, 2024. This exclusive, invite-only event will showcase beauty treatments, fashion, accessories, and wellness products from brands like ClearSilk, Crocs, Lulus, and MaryRuth Organics. The showroom aims to prepare influencers for NYFW events while raising brand awareness and creating content opportunities.
Co-CEOs Sarah Boyd and Ali Grant emphasize the showroom's goal of driving buzz during NYFW and highlight The Digital Dept.'s unique ability to blend digital influence with real-world experiences. Following its NYC debut, BRANDEdit Showroom will continue with events in Los Angeles (November) and Miami (December).
La sussidiaria di Dolphin, The Digital Dept., porterà il suo BRANDEdit Influencer Showroom a New York Fashion Week per la prima volta il 10-11 settembre 2024. Questo evento esclusivo, riservato su invito, presenterà trattamenti di bellezza, moda, accessori e prodotti per il benessere di marchi come ClearSilk, Crocs, Lulus e MaryRuth Organics. Lo showroom ha l'obiettivo di preparare gli influencer per gli eventi di NYFW, aumentando al contempo la consapevolezza del marchio e creando opportunità di contenuto.
I co-CEO Sarah Boyd e Ali Grant sottolineano l'obiettivo dello showroom di generare interesse durante NYFW e evidenziano l'abilità unica di The Digital Dept. di mescolare l'influenza digitale con esperienze nella vita reale. Dopo il suo debutto a New York, il BRANDEdit Showroom continuerà con eventi a Los Angeles (novembre) e Miami (dicembre).
La subsidiaria de Dolphin, The Digital Dept., llevará su BRANDEdit Influencer Showroom a New York Fashion Week por primera vez el 10 y 11 de septiembre de 2024. Este evento exclusivo, solo por invitación, mostrará tratamientos de belleza, moda, accesorios y productos de bienestar de marcas como ClearSilk, Crocs, Lulus y MaryRuth Organics. El showroom tiene como objetivo preparar a los influencers para los eventos de NYFW, al tiempo que aumenta la visibilidad de la marca y crea oportunidades de contenido.
Las co-CEOs Sarah Boyd y Ali Grant enfatizan el objetivo del showroom de generar expectativa durante NYFW y destacan la capacidad única de The Digital Dept. de combinar la influencia digital con experiencias del mundo real. Tras su debut en Nueva York, el BRANDEdit Showroom continuará con eventos en Los Ángeles (noviembre) y Miami (diciembre).
돌핀의 자회사인 The Digital Dept.가 브랜드편집 인플루언서 쇼룸을 뉴욕 패션 위크에서 처음으로 2024년 9월 10-11일에 선보입니다. 초대 전용의 이 독점적인 행사는 ClearSilk, Crocs, Lulus, MaryRuth Organics와 같은 브랜드의 미용 치료, 패션, 액세서리 및 웰니스 제품을 전시할 것입니다. 쇼룸의 목표는 NYFW 이벤트에 대비해 인플루언서들을 준비시키는 동시에 브랜드 인지도를 높이고 콘텐츠 기회를 창출하는 것입니다.
공동 CEO인 Sarah Boyd와 Ali Grant는 NYFW 기간 동안 화제를 일으키기 위한 쇼룸의 목표를 강조하며, The Digital Dept.의 디지털 영향력과 현실 경험을 결합할 수 있는 독특한 능력을 강조합니다. 뉴욕 데뷔 이후, BRANDEdit Showroom은 로스앤젤레스(11월)와 마이애미(12월)에서 이벤트를 계속할 것입니다.
La filiale de Dolphin, The Digital Dept., présentera pour la première fois son BRANDEdit Influencer Showroom lors de la New York Fashion Week les 10 et 11 septembre 2024. Cet événement exclusif sur invitation mettra en avant des traitements de beauté, de la mode, des accessoires et des produits de bien-être de marques telles que ClearSilk, Crocs, Lulus et MaryRuth Organics. Le showroom vise à préparer les influenceurs pour les événements de la NYFW tout en augmentant la notoriété de la marque et en créant des opportunités de contenu.
Les co-CEO Sarah Boyd et Ali Grant soulignent l'objectif du showroom d'attirer l'attention lors de la NYFW et mettent en avant la capacité unique de The Digital Dept. à allier influence digitale et expériences réelles. Après ses débuts à New York, le BRANDEdit Showroom poursuivra ses événements à Los Angeles (novembre) et à Miami (décembre).
Die Tochtergesellschaft von Dolphin, The Digital Dept., bringt ihr BRANDEdit Influencer Showroom erstmals am 10. und 11. September 2024 zur New York Fashion Week. Diese exklusive Veranstaltung nur auf Einladung wird Schönheitsbehandlungen, Mode, Accessoires und Wellnessprodukte von Marken wie ClearSilk, Crocs, Lulus und MaryRuth Organics präsentieren. Der Showroom zielt darauf ab, Influencer auf die NYFW-Events vorzubereiten und gleichzeitig das Markbewusstsein zu steigern und Gelegenheiten für die Content-Erstellung zu schaffen.
Die Co-CEOs Sarah Boyd und Ali Grant betonen das Ziel des Showrooms, während der NYFW für Aufsehen zu sorgen, und heben die einzigartige Fähigkeit von The Digital Dept. hervor, digitalen Einfluss mit realen Erfahrungen zu verbinden. Nach seinem Debüt in New York wird das BRANDEdit Showroom weiterhin Veranstaltungen in Los Angeles (November) und Miami (Dezember) durchführen.
- Expansion of BRANDEdit Showroom to New York Fashion Week, potentially increasing brand exposure and revenue opportunities
- Collaboration with well-known brands like Crocs and Lulus, indicating strong industry partnerships
- Planned expansion to additional major markets (Los Angeles and Miami) in the coming months
- None.
NEW YORK, NY / ACCESSWIRE / September 10, 2024 / The Digital Dept., a subsidiary of Dolphin (NASDAQ:DLPN), is thrilled to announce the debut of its highly sought-after BRANDEdit Influencer Showroom at New York Fashion Week (NYFW). For the first time ever, the BRANDEdit showroom, a brand discovery platform known for its curated creator events, will be making its mark in NYC.
The expansion of the BRANDEdit showroom to New York comes after overwhelming demand. This exclusive event will showcase beauty treatments from ClearSilk, a carefully selected collection of fashion and accessories from brands such as Crocs and Lulus, wellness products from MaryRuth Organics, and many more brands in the beauty and wellness space. The showroom is designed to prepare influencers for a week full of runway shows and high-profile events. The showroom will include essential beauty and skincare products, must-have fashion pieces for the season, travel essentials to keep influencers stylish on the go, and convenient food and beverage options to maintain energy levels throughout the week.
Sarah Boyd, co-CEO of The Digital Dept., comments, "The goal of the BRANDEdit Showroom is simple: raise brand awareness, create content opportunities, and drive buzz during New York Fashion Week. BRANDEdit has become a successful division within The Digital Dept., and we're excited to bring it to NYC for the first time."
"The Digital Dept. has been making their mark creating genuine connections between brands and audiences. Our unique strength lies in our ability to blend digital influence with immersive, real-world experiences, offering brands an integrated strategy that drives lasting engagement and loyalty," comments co-CEO Ali Grant.
The BRANDEdit NYFW Showroom will be held on September 10 and 11, 2024. The location remains under wraps as the event is invite-only, ensuring an exclusive and intimate experience for attendees. Following the NYC debut, the BRANDEdit Showroom will continue its journey, with the next events planned for Los Angeles in November and Miami in December ahead of Art Basel.
About The Digital Dept.
The Digital Dept. is a leading full-service influencer marketing and talent management firm specializing in brand strategy and creator representation. The Digital Dept. manages over 200 creators with a social footprint of 200 million across various verticals. The company excels in crafting brand partnerships and creative strategies, both online and offline, through live experiences such as events and creative mailers. Led by Sarah Boyd and Ali Grant, The Digital Dept. operates out of Los Angeles, New York, Nashville, and Miami. Learn more at TheDigitalDept.com or follow us on social media @thedigitaldpt.
ABOUT DOLPHIN:
Dolphin (NASDAQ:DLPN), founded in 1996 by Bill O'Dowd, has evolved from its origins as an Emmy-nominated television, digital, and feature film content producer to a company with three dynamic divisions: Dolphin Entertainment, Dolphin Marketing, and Dolphin Ventures.
Dolphin Entertainment: This legacy division, where it all began, has a rich history of producing acclaimed television shows, digital content, and feature films. With high-profile partnerships like IMAX and notable projects including "The Blue Angels," Dolphin Entertainment continues to set the standard in quality storytelling and innovative content creation.
Dolphin Marketing: Established in 2017, this division has become a powerhouse in public relations, influencer marketing, branding strategy, talent booking, and special events. Comprising top-tier companies such as 42West, The Door, Shore Fire, Special Projects, and The Digital Dept., Dolphin Marketing serves a wide range of industries, from entertainment, music and sports to hospitality, fashion and consumer products.
Dolphin Ventures: This division leverages Dolphin's best-in-class cross-marketing acumen and business development relationships to create, launch and/or accelerate innovative ideas and promising products, events and content in our areas of expertise. Key ventures include collaborations with Rachael Ray for Staple Gin and Mastercard Midnight Theatre.
This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.'s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as "will," "would," "anticipate," "expect," "believe," "designed," "plan," or "intend," the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment's actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment's forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law.
CONTACT:
James Carbonara
HAYDEN IR
(646)-755-7412
james@haydenir.com
SOURCE: Dolphin Entertainment, Inc.
View the original press release on accesswire.com
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