Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024
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Insights
The announcement from Dolby Laboratories regarding their showcase at CES and their partnerships with Mercedes-Benz, Amazon Music, Audible, Lotus, Hisense, TCL and PC gaming monitor manufacturers like Alienware and ASUS represents a significant stride in the company's market penetration and product integration strategy. Such collaborations with high-profile automotive and consumer electronics brands not only enhance brand visibility but also potentially increase the adoption rate of Dolby's technologies.
By integrating Dolby Atmos into vehicles and consumer electronics, Dolby is tapping into the luxury automotive market and the growing consumer demand for high-quality in-car audio experiences. This could lead to increased revenue streams from licensing fees and bolster Dolby's position as a leader in immersive audio technologies. The expansion of Dolby Vision into PC gaming monitors with Alienware and ASUS also indicates a strategic move to capture the gaming market, where demand for high-quality visual experiences is rapidly growing.
These developments suggest that Dolby is actively expanding its ecosystem across various platforms, which may lead to a more stable and diversified revenue base. The long-term implications could include a stronger brand loyalty and an increase in market share within the immersive experience sector. However, the actual financial impact will depend on consumer uptake and the successful implementation of these technologies in the partnered products.
Dolby Laboratories' strategic partnerships and technological innovations, such as Dolby Atmos FlexConnect and the integration of Dolby Vision and Dolby Atmos into new market segments, are likely to have a positive impact on the company's financial health. The adoption of Dolby technologies by leading automotive brands and consumer electronics manufacturers can result in higher licensing revenues, which are a core part of Dolby's business model.
The integration of Dolby Atmos in select Mercedes-Benz vehicles and the Lotus Eletre hyper-SUV, along with the support for Dolby Atmos FlexConnect by Hisense and TCL, could lead to an increase in Dolby's market share in the automotive and home entertainment sectors. The announcement that MediaTek will support Dolby Atmos FlexConnect in its chipsets further extends Dolby's reach into the supply chain, potentially leading to more stable and long-term revenue streams.
Investors should monitor the market response to these newly integrated products and the subsequent financial reports from Dolby for an indication of the success of these ventures. While the news is promising, it is critical to consider the competitive landscape and consumer preferences that may influence the overall impact on Dolby's stock performance.
The integration of Dolby's technologies into various consumer products indicates a significant trend in the consumer electronics industry towards offering premium audio-visual experiences. Dolby Atmos, an advanced sound technology, allows for a more immersive audio experience by enabling sound to move around the listener in three-dimensional space. Dolby Vision, on the other hand, enhances the visual experience with better brightness, contrast and color. The adoption of these technologies by automotive manufacturers signifies the increasing importance of in-car entertainment quality for consumers.
The support for Dolby Atmos FlexConnect by major TV brands like Hisense and TCL, as well as the integration of Dolby Vision in gaming monitors from Alienware and ASUS, reflects the broadening appeal of high-fidelity audio-visual experiences beyond traditional home theater systems. This trend is likely to continue as consumers seek more immersive and high-quality experiences from their devices.
Moreover, the collaboration with semiconductor company MediaTek suggests that Dolby is also strengthening its position in the backend technology supply chain, which could lead to wider adoption of its technologies across various consumer electronics products. This could set a new standard for audio and visual experiences in the consumer electronics industry, potentially influencing competitors to follow suit or innovate further.
Throughout the show, Dolby will highlight the next frontier of immersive experiences including its newest innovations like Dolby Atmos FlexConnect and latest automotive collaborations
"Dolby experiences are fueling consumer obsession for best-in-class audio and video quality," said John Couling, Senior Vice President of Entertainment, Dolby Laboratories. "As we continue our unrelenting journey to bring Dolby Vision and Dolby Atmos to more devices and content, we are also focused on making Dolby experiences even more accessible through new innovations like Dolby Atmos FlexConnect."
All Your Favorite In-car Entertainment in Dolby Atmos
On Tuesday, Mercedes-Benz, Audible, and Amazon Music, unveiled a unique collaboration to bring Audible and Amazon Music's prestigious catalog of music and immersive stories available in Dolby Atmos to Mercedes-Benz customers. This will encompass a robust and rapidly expanding catalog of music alongside Audible's collection of titles available in Dolby Atmos, which includes many of the provider's most enjoyed originals. The Amazon Music app with Dolby Atmos is now available in select Mercedes-Benz vehicles, and the Audible app will be coming later this year to vehicles featuring both the optional Burmester 4D and 3D sound systems and the latest MBUX generation.
Dolby is also collaborating with Lotus on the performance car company's first CES appearance. Guests of Dolby's in-person CES activation at Dolby House, the hub of Dolby CES activities, are invited to preview the new Lotus Eletre hyper-SUV and experience its groundbreaking Dolby Atmos-enabled sound system. Lotus began customer deliveries of Eletre during 2023, and the car will arrive in
Following consumer demand for more immersive in-car audio experiences, there are now over 10 auto manufacturers around the globe – including both Mercedes-Benz and Lotus – that have started shipping, or announced plans for, vehicles supporting Dolby Atmos.
Dolby Atmos FlexConnect now embraced by two of the world's leading global TV brands
On Monday, Hisense announced that it will support Dolby Atmos FlexConnect. Dolby Atmos FlexConnect unlocks the incredible experience of Dolby Atmos through the ability to seamlessly pair accessory wireless speakers with your TV's sound system while providing the flexibility to place each speaker anywhere you choose. Once connected, the system intelligently optimizes your Dolby Atmos experience for any room layout and speaker setup – transforming any seat into the best seat in the house.
The news follows TCL's announcement in late 2023 that it would integrate Dolby Atmos FlexConnect into upcoming TV models. MediaTek, one of the world's leading semiconductor companies, also recently announced that Dolby Atmos FlexConnect would be supported in its Pentonic smart TV platform. Available in MediaTek's Pentonic and Filogic chipsets, the integration provides a turnkey solution for manufacturers seeking to implement Dolby Atmos FlexConnect powered by a high performance and reliable wireless platform.
At CES, Dolby will also preview an expanded palette of deployment options for Dolby Atmos FlexConnect such as new setup methods and how the system can evolve to work with next-generation wireless protocols.
Two of the world's leading PC gaming monitor manufacturers will support Dolby Vision
Alienware and ASUS announced their first gaming PC monitors to support Dolby Vision. Dolby Vision will be included on the Alienware 32 4K QD-OLED Gaming Monitor (AW3225QF) and ASUS' ROG Swift OLED PG32UCDM.
This marks a first for Dolby Vision with two of the world's leading PC manufacturers now integrating Dolby Vision into upcoming gaming monitors. With Dolby Vision, customers will unlock incredible picture quality across a wide range of entertainment. This includes gaming in Dolby Vision, which delivers an astonishing and more realistic image filled with incredible brightness, wider contrast, more vivid colors, and crisper detail when enjoying compatible games.
Dell also announced its latest XPS laptops will offer the combined Dolby Vision and Dolby Atmos experience.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Dolby, Dolby Atmos, Dolby Vision, Dolby Cinema, Dolby.io, Dolby Live and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories in
Media Contact:
Cairon (Jamie) Armstrong
Dolby Laboratories
Cairon.Armstrong@Dolby.com
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SOURCE Dolby Laboratories, Inc.
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