Dolby and General Motors Bring Dolby Atmos to Cadillac's Entire 2026 EV Lineup
Dolby Laboratories (NYSE: DLB) and General Motors (NYSE: GM) have announced a significant partnership to integrate Dolby Atmos across Cadillac's entire 2026 electric vehicle lineup. The feature will be available in models including the ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, and VISTIQ. Select 2025 models will receive this capability through over-the-air updates.
The partnership comes amid increasing consumer demand for premium audio experiences, with nearly 90% of music streaming subscribers considering enhanced audio quality a 'must-have' feature. The technology is widely available, with 93% of Billboard's 2024 Top 100 Artists releasing music in Dolby Atmos format.
This strategic move aligns with current driving trends, as U.S. drivers collectively cover over 3 trillion miles annually, according to the Federal Highway Administration, making in-car entertainment increasingly important for consumers.
Dolby Laboratories (NYSE: DLB) e General Motors (NYSE: GM) hanno annunciato una partnership significativa per integrare Dolby Atmos nell'intera gamma di veicoli elettrici Cadillac del 2026. Questa funzionalità sarà disponibile in modelli come ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ e VISTIQ. Alcuni modelli del 2025 riceveranno questa capacità tramite aggiornamenti over-the-air.
La partnership arriva in un contesto di crescente domanda da parte dei consumatori per esperienze audio premium, con quasi il 90% degli abbonati allo streaming musicale che considera la qualità audio migliorata una caratteristica 'indispensabile'. La tecnologia è ampiamente disponibile, con il 93% degli artisti della Billboard Top 100 del 2024 che pubblicano musica in formato Dolby Atmos.
Questa mossa strategica si allinea con le attuali tendenze di guida, poiché gli automobilisti statunitensi percorrono collettivamente oltre 3 trilioni di miglia all'anno, secondo l'Amministrazione Federale delle Autostrade, rendendo l'intrattenimento in auto sempre più importante per i consumatori.
Dolby Laboratories (NYSE: DLB) y General Motors (NYSE: GM) han anunciado una asociación significativa para integrar Dolby Atmos en toda la línea de vehículos eléctricos Cadillac de 2026. Esta función estará disponible en modelos como ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ y VISTIQ. Algunos modelos de 2025 recibirán esta capacidad a través de actualizaciones por aire.
La asociación surge en medio de una creciente demanda de los consumidores por experiencias de audio premium, con casi el 90% de los suscriptores de música en streaming considerando la calidad de audio mejorada como una característica 'imprescindible'. La tecnología está ampliamente disponible, con el 93% de los artistas del Billboard Top 100 de 2024 lanzando música en formato Dolby Atmos.
Este movimiento estratégico se alinea con las tendencias actuales de conducción, ya que los conductores estadounidenses recorren colectivamente más de 3 billones de millas al año, según la Administración Federal de Carreteras, lo que hace que el entretenimiento en el automóvil sea cada vez más importante para los consumidores.
돌비 연구소 (NYSE: DLB)와 제너럴 모터스 (NYSE: GM)는 2026년 캐딜락의 전체 전기차 라인업에 돌비 애트모스를 통합하는 중요한 파트너십을 발표했습니다. 이 기능은 ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, VISTIQ 모델에서 사용할 수 있습니다. 2025년 일부 모델은 무선 업데이트를 통해 이 기능을 받을 예정입니다.
이 파트너십은 프리미엄 오디오 경험에 대한 소비자 수요가 증가하는 가운데 이루어졌으며, 음악 스트리밍 구독자의 거의 90%가 향상된 오디오 품질을 '필수' 기능으로 간주하고 있습니다. 이 기술은 널리 사용 가능하며, 2024년 빌보드 100의 93% 아티스트가 돌비 애트모스 형식으로 음악을 발표하고 있습니다.
이 전략적 움직임은 현재의 운전 트렌드와 일치하며, 미국 운전자는 연간 총 3조 마일 이상을 주행하고 있어, 차량 내 엔터테인먼트의 중요성이 증가하고 있습니다.
Dolby Laboratories (NYSE: DLB) et General Motors (NYSE: GM) ont annoncé un partenariat significatif pour intégrer Dolby Atmos dans l'ensemble de la gamme de véhicules électriques Cadillac de 2026. Cette fonctionnalité sera disponible dans des modèles tels que ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ et VISTIQ. Certains modèles de 2025 recevront cette capacité grâce à des mises à jour par voie aérienne.
Ce partenariat intervient dans un contexte de demande croissante des consommateurs pour des expériences audio premium, près de 90 % des abonnés au streaming musical considérant la qualité audio améliorée comme une fonctionnalité 'indispensable'. La technologie est largement disponible, avec 93 % des artistes du Billboard Top 100 de 2024 publiant de la musique au format Dolby Atmos.
Ce mouvement stratégique s'aligne avec les tendances de conduite actuelles, les conducteurs américains parcourant collectivement plus de 3 trillions de miles par an, selon l'Administration fédérale des routes, rendant le divertissement à bord de plus en plus important pour les consommateurs.
Dolby Laboratories (NYSE: DLB) und General Motors (NYSE: GM) haben eine bedeutende Partnerschaft angekündigt, um Dolby Atmos in die gesamte Elektrofahrzeugpalette von Cadillac für 2026 zu integrieren. Diese Funktion wird in Modellen wie ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ und VISTIQ verfügbar sein. Ausgewählte Modelle von 2025 werden diese Fähigkeit durch Over-the-Air-Updates erhalten.
Die Partnerschaft entsteht vor dem Hintergrund einer steigenden Nachfrage der Verbraucher nach Premium-Audioerlebnissen, wobei fast 90 % der Musikstreaming-Abonnenten die verbesserte Audioqualität als 'Must-Have'-Merkmal betrachten. Die Technologie ist weit verbreitet, da 93 % der Billboard Top 100 Künstler von 2024 Musik im Dolby Atmos-Format veröffentlichen.
Dieser strategische Schritt passt zu den aktuellen Fahrtrends, da US-Fahrer jährlich insgesamt über 3 Billionen Meilen zurücklegen, so die Federal Highway Administration, wodurch Unterhaltung im Auto für die Verbraucher zunehmend wichtig wird.
- Strategic partnership with GM expands DLB's presence in the premium automotive market
- Integration across entire Cadillac EV lineup demonstrates strong adoption of DLB technology
- 93% of Billboard Top 100 Artists releasing in Dolby Atmos format shows strong content ecosystem
- High consumer demand with 90% of streaming subscribers wanting enhanced audio features
- Revenue impact and financial terms of GM partnership not disclosed
- Implementation timeline extends to 2026, indicating delayed revenue recognition
Insights
Dolby Laboratories has secured a strategic partnership with General Motors to integrate Dolby Atmos across Cadillac's entire 2026 EV lineup, including the ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, and VISTIQ. Select 2025 models will also receive the technology via over-the-air updates.
This agreement represents a significant expansion of Dolby's automotive footprint, extending beyond traditional entertainment devices into the growing premium EV space. With Americans driving over 3 trillion miles annually according to the Federal Highway Administration data cited in the announcement, vehicles represent a substantial new market for Dolby's technology.
The partnership aligns perfectly with changing consumer preferences - Dolby's internal research indicates nearly 90% of streaming subscribers consider enhanced audio quality a "must-have" feature. This partnership also comes at an opportune time as content availability reaches critical mass, with 93% of Billboard's 2024 Top 100 Artists now releasing music in Dolby Atmos format.
For Dolby, this deal provides access to GM's premium vehicle lineup through its asset-light licensing model without requiring hardware manufacturing investments. While financial terms weren't disclosed, the integration across multiple models suggests a deepening relationship between the companies that could potentially expand to other GM brands if successful with Cadillac's luxury audience.
This partnership between GM and Dolby represents an important strategic move in the increasingly competitive premium EV space, where differentiated in-cabin experiences are becoming important brand differentiators. By equipping its entire 2026 Cadillac EV lineup with Dolby Atmos, GM is clearly positioning its luxury electric vehicles to compete on experience rather than just performance metrics.
What's particularly notable is the comprehensive implementation across Cadillac's EV portfolio rather than limiting it to flagship models. This suggests GM sees premium audio as a core feature for its luxury EV brand identity rather than just an optional upgrade. The deployment via over-the-air updates for select 2025 models also demonstrates GM's commitment to software-defined vehicle architecture.
From a competitive standpoint, this gives Cadillac a clear differentiator in the luxury EV market. While many premium automakers offer branded audio systems (Mercedes with Burmester, BMW with Bowers & Wilkins), Dolby Atmos represents a different approach - focusing on the audio processing technology rather than just speaker hardware. This potentially creates a more software-centric audio experience that can evolve over time.
The timing coincides with Cadillac's aggressive EV roadmap, as the brand transitions its lineup to full electrification. By pairing this technology transition with premium audio experiences, GM is acknowledging that EV adoption in the luxury segment requires more than just electrified powertrains - it demands reimagining the entire vehicle experience.
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity. Forging a deeper connection between artists and their fans, Dolby Atmos goes beyond ordinary listening experiences by putting listeners inside their favorite song, revealing every detail with unparalleled clarity and depth.
"Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable," said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. "Cadillac's lineup of Dolby Atmos equipped vehicles is re-imagining the driving experience, ensuring every journey is unforgettable no matter where it takes you."
"Innovation is at the core of the Cadillac brand, and our collaboration with Dolby marks a transformative shift in how in-car entertainment elevates the driving experience," said John Cockburn, Chief Engineer at Cadillac. "Together, we are taking audio to new heights by ensuring the music experience stays true to the artist's original vision, delivering a sound experience that makes consumers feel like they are in the music studio with them."
The move to bring Dolby Atmos to Cadillac's EV lineup comes at a time when people are spending more time than ever in their cars. According to recent reports from the Federal Highway Administration, drivers in
Fortunately, experiencing music in Dolby Atmos has never been easier. With
For more information about Dolby Atmos, please visit Dolby.com. For more information about Cadillac, please visit Cadillac.com.
About Dolby
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
About General Motors
General Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter, and lower emission cars, trucks, and SUVs. GM's Buick, Cadillac, Chevrolet, and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry's widest range of EVs, as we move to an all-electric future. Learn more at GM.com.
Media Contacts:
Cairon Armstrong
cairon.armstrong@dolby.com
Andrea Villarreal
andrea.villarreal@dolby.com
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SOURCE Dolby Laboratories, Inc.
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