Comcast and Dolby to Deliver First-Ever Super Bowl in Both Dolby Vision and Dolby Atmos
Comcast (NASDAQ: CMCSA) and Dolby have announced a groundbreaking partnership to deliver Super Bowl LIX on FOX in both Dolby Vision and Dolby Atmos for the first time ever. This enhanced viewing experience will be available to Xfinity TV customers through Comcast's new Enhanced 4K offering on X1.
The service will provide customers with superior picture and audio quality, featuring ultra-low latency that ensures viewers experience the action just seconds behind the live game in New Orleans. The Enhanced 4K service will be accessible through the Xfinity Stream app on compatible Dolby-enabled devices and TVs.
This innovation builds upon Comcast's existing features, including multiview capabilities, aggregated sports hubs, and Odds Zone for sports betting integration. The Enhanced 4K standard was first introduced for The Paris Olympics 2024 and represents Comcast's commitment to delivering premium sports viewing experiences.
Comcast (NASDAQ: CMCSA) e Dolby hanno annunciato una partnership innovativa per trasmettere il Super Bowl LIX su FOX per la prima volta in Dolby Vision e Dolby Atmos. Questa esperienza di visione migliorata sarà disponibile per i clienti di Xfinity TV attraverso la nuova offerta Enhanced 4K di Comcast su X1.
Il servizio offrirà ai clienti una qualità dell'immagine e del suono superiore, con una latenza ultra-bassa che garantirà agli spettatori di vivere l'azione solo pochi secondi dopo il gioco dal vivo a New Orleans. Il servizio Enhanced 4K sarà accessibile tramite l'app Xfinity Stream su dispositivi e TV compatibili con Dolby.
Questa innovazione si basa sulle funzionalità esistenti di Comcast, tra cui le capacità di visualizzazione multipla, i hub sportivi aggregati e l'Odds Zone per l'integrazione delle scommesse sportive. Lo standard Enhanced 4K è stato introdotto per le Olimpiadi di Parigi 2024 e rappresenta l'impegno di Comcast nel fornire esperienze di visione sportiva premium.
Comcast (NASDAQ: CMCSA) y Dolby han anunciado una asociación innovadora para transmitir el Super Bowl LIX en FOX por primera vez en Dolby Vision y Dolby Atmos. Esta experiencia de visualización mejorada estará disponible para los clientes de Xfinity TV a través de la nueva oferta Enhanced 4K de Comcast en X1.
El servicio ofrecerá a los clientes una calidad de imagen y sonido superior, con una latencia ultra baja que asegurará que los espectadores vivan la acción solo unos segundos después del juego en vivo en Nueva Orleans. El servicio Enhanced 4K será accesible a través de la aplicación Xfinity Stream en dispositivos y televisores compatibles con Dolby.
Esta innovación se basa en las características existentes de Comcast, que incluyen capacidades de visualización múltiple, centros deportivos agregados y Odds Zone para la integración de apuestas deportivas. El estándar Enhanced 4K se introdujo por primera vez para los Juegos Olímpicos de París 2024 y representa el compromiso de Comcast de ofrecer experiencias de visualización deportiva premium.
컴캐스트(NASDAQ: CMCSA)와 돌비가 FOX에서 슈퍼볼 LIX를 최초로 돌비 비전과 돌비 애트모스를 통해 방송하기 위한 획기적인 파트너십을 발표했습니다. 향상된 시청 경험은 컴캐스트의 새로운 Enhanced 4K 서비스가 제공되는 X1을 통해 Xfinity TV 고객에게 제공됩니다.
이 서비스는 고객에게 탁월한 화질과 음질을 제공하며, 초저지연 기술을 통해 시청자는 뉴올리언스에서 생중계되는 경기에 불과 몇 초 뒤에 액션을 경험할 수 있습니다. Enhanced 4K 서비스는 돌비 지원 기기와 TV에서 Xfinity Stream 앱을 통해 접근 가능합니다.
이 혁신은 컴캐스트의 기존 기능을 기반으로 하며, 멀티뷰 기능, 통합된 스포츠 허브, 스포츠 베팅 통합을 위한 Odds Zone 등을 포함합니다. Enhanced 4K 표준은 2024 파리 올림픽을 위해 처음 도입되었으며, 프리미엄 스포츠 시청 경험을 제공하겠다는 컴캐스트의 약속을 나타냅니다.
Comcast (NASDAQ: CMCSA) et Dolby ont annoncé un partenariat révolutionnaire pour diffuser le Super Bowl LIX sur FOX pour la première fois en Dolby Vision et Dolby Atmos. Cette expérience de visionnage améliorée sera accessible aux clients de Xfinity TV via la nouvelle offre Enhanced 4K de Comcast sur X1.
Le service offrira aux clients une qualité d'image et de son supérieure, avec une latence ultra-faible qui garantit que les téléspectateurs vivent l'action seulement quelques secondes après le match en direct à La Nouvelle-Orléans. Le service Enhanced 4K sera accessible via l'application Xfinity Stream sur les appareils et téléviseurs compatibles Dolbytes.
Cette innovation s'appuie sur les fonctionnalités existantes de Comcast, y compris les capacités de visionnage multiple, les hubs sportifs agrégés et l'Odds Zone pour l'intégration des paris sportifs. La norme Enhanced 4K a été introduite pour les Jeux Olympiques de Paris 2024 et représente l'engagement de Comcast à offrir des expériences de visionnage sportif de premium.
Comcast (NASDAQ: CMCSA) und Dolby haben eine bahnbrechende Partnerschaft angekündigt, um den Super Bowl LIX erstmals auf FOX in Dolby Vision und Dolby Atmos zu übertragen. Dieses verbesserte Seherlebnis wird für Xfinity TV-Kunden über Comcasts neues Enhanced 4K-Angebot auf X1 verfügbar sein.
Der Service bietet den Kunden eine überlegene Bild- und Tonqualität mit ultra-niedriger Latenz, die sicherstellt, dass die Zuschauer die Aktion nur Sekunden nach dem Live-Spiel in New Orleans erleben. Der Enhanced 4K-Service wird über die Xfinity Stream-App auf kompatiblen Dolby-fähigen Geräten und Fernsehern zugänglich sein.
Diese Innovation baut auf den bestehenden Funktionen von Comcast auf, einschließlich Multi-View-Funktionen, aggregierten Sport-Hubs und Odds Zone für die Integration von Sportwetten. Der Enhanced 4K-Standard wurde erstmals für die Olympischen Spiele 2024 in Paris eingeführt und steht für Comcasts Engagement, erstklassige Sporterlebnisse anzubieten.
- First-ever Super Bowl broadcast in both Dolby Vision and Dolby Atmos
- Launch of Enhanced 4K offering with ultra-low latency streaming
- Expansion of premium viewing features through Xfinity Stream app
- Integration of sports betting capabilities through Odds Zone
- None.
Insights
The groundbreaking implementation of Dolby Vision and Dolby Atmos for Super Bowl LIX marks a strategic move that strengthens Comcast's market position in several key ways:
First, this technological advancement creates a significant competitive moat. By offering an exclusive viewing experience that combines premium 4K quality with ultra-low latency, Comcast is differentiating its Xfinity service from both traditional cable providers and streaming platforms. This could help combat cord-cutting trends and protect its subscriber base.
The timing is particularly strategic, coinciding with the highest-viewed television event of the year. The Super Bowl typically draws over 100 million viewers, making this an optimal showcase for Comcast's technological capabilities. The addition of features like multiview and Odds Zone demonstrates Comcast's understanding of evolving viewer preferences, particularly in the growing sports betting market.
From an infrastructure perspective, this rollout validates Comcast's substantial network investments. The ability to deliver ultra-low latency 4K content at scale requires significant backend capabilities, positioning Comcast advantageously for future premium content delivery opportunities.
The partnership with Dolby, following the Enhanced 4K debut at The Paris Olympics 2024, indicates a broader strategy to revolutionize sports broadcasting. This could lead to increased revenue opportunities through:
- Premium tier subscriptions for enhanced viewing experiences
- Higher advertising rates for superior quality broadcasts
- Potential licensing of the technology infrastructure to other providers
Xfinity X1 Customers Can Experience Super Bowl LIX in Enhanced 4K Featuring Dolby Atmos, Dolby Vision and Ultra-Low Latency
The Super Bowl LIX on FOX will be delivered in both Dolby Vision® and Dolby Atmos® for the first time ever. (Photo: Business Wire)
Enhanced 4K provides customers with an unmatched viewing experience with the best picture and audio quality, delivered to the home in the fastest way possible so the action customers see in their living room is only seconds behind the game unfolding in
“The Super Bowl is another example of how Xfinity is redefining the sports viewing experience through innovations in our network and with the latest innovations from partners like Dolby,” said Vito Forlenza, Vice President, Sports Entertainment, Comcast. “With the clearest picture quality and the most realistic audio possible, we’re offering customers a viewing experience they can’t get anywhere else for the biggest live sporting event of the year. Plus, we’re delivering it as fast as possible over our state-of-the-art network so customers can feel like they’re witnessing every exciting moment at the same time as the fans in the Superdome.”
“Dolby and Comcast share a long history of delivering unparalleled, first-of-their kind experiences to fans, and today marks another milestone in our journey to transform the future of live sports,” said Jason Power, Vice President, AV Ecosystem, Dolby Laboratories. “Together, we continue to raise the bar by offering Xfinity customers an immersive experience that brings the sights and sounds of the game to life like never before.”
Adding to Comcast’s list of firsts, Xfinity customers can also enjoy this unmatched viewing experience in 4K with Dolby Vision and Dolby Atmos through the simplicity of the Xfinity Stream app, which is available on compatible Dolby-enabled streaming devices and TVs.
First launched for The Paris Olympics 2024, Enhanced 4K is the new quality standard to live sports delivered in 4K on X1 and leverages Comcast’s superior network technology to deliver the best-possible 4K video, ultra-low latency, Dolby Vision and Dolby Atmos. Enhanced 4K joins a host of other immersive and interactive features on X1 that make it the best seat in the house for live sports. These features include: multiview, where customers can watch up to four events at once on the same screen; aggregated sports hubs, which make finding any game fast and easy; and Odds Zone, a companion experience where fans can watch and wager with leading sportsbooks directly on TV.
Dolby Vision reveals more details in your favorite entertainment, so you can witness every jaw-dropping moment with incredible brightness, lifelike colors, sharp contrast, and richer detail. Dolby Atmos delivers an immersive, multi-dimensional sound experience that places every snap, tackle, and touchdown in pristine detail around you.
About Comcast Corporation
Comcast Corporation (NASDAQ: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
About Dolby
Dolby Laboratories (NYSE: DLB) is based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204644474/en/
Debbie Frey
215.983.0563
debbie_frey@comcast.com
Andrea Villarreal
andrea.villarreal@dolby.com
Source: Comcast Corporation
FAQ
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