GameChanger Debuts First National Brand Campaign, Celebrating the Heart of Youth Sports
GameChanger, the leading youth sports app for live streaming and statistics, has launched its first national brand campaign titled 'For the Sport of Love'. The campaign, announced on April 28, 2025, celebrates the dedication of coaches, parents, and families in youth sports.
The campaign, which was filmed in California featuring real athletes and coaches from various Los Angeles area schools and teams, showcases the emotional journey of youth sports - from pregame talks to long drives and celebrations. The initiative will be distributed across major digital and social media platforms including Meta, YouTube, CBS Sports, Bleacher Report, ESPN, Conde Nast, and Hearst.
GameChanger, a DICK'S Sporting Goods company, emphasizes the behind-the-scenes commitment of those who support young athletes without seeking recognition. The campaign was directed by Curt Morgan of WOLVVS agency.
GameChanger, la principale app per lo sport giovanile dedicata allo streaming live e alle statistiche, ha lanciato la sua prima campagna nazionale dal titolo 'For the Sport of Love'. Annunciata il 28 aprile 2025, la campagna celebra la dedizione di allenatori, genitori e famiglie nello sport giovanile.
Girata in California con veri atleti e allenatori di diverse scuole e squadre dell'area di Los Angeles, la campagna racconta il percorso emotivo dello sport giovanile – dai discorsi pre-partita ai lunghi viaggi in auto fino alle celebrazioni. L'iniziativa sarà diffusa sulle principali piattaforme digitali e social, tra cui Meta, YouTube, CBS Sports, Bleacher Report, ESPN, Conde Nast e Hearst.
GameChanger, azienda di DICK'S Sporting Goods, sottolinea l'impegno dietro le quinte di chi sostiene i giovani atleti senza cercare riconoscimenti. La campagna è stata diretta da Curt Morgan dell'agenzia WOLVVS.
GameChanger, la principal aplicación para deportes juveniles especializada en transmisiones en vivo y estadísticas, ha lanzado su primera campaña nacional titulada 'For the Sport of Love'. La campaña, anunciada el 28 de abril de 2025, celebra la dedicación de entrenadores, padres y familias en los deportes juveniles.
Filmada en California con atletas y entrenadores reales de varias escuelas y equipos del área de Los Ángeles, la campaña muestra el viaje emocional del deporte juvenil: desde las charlas previas al partido hasta los largos viajes y las celebraciones. La iniciativa se distribuirá en las principales plataformas digitales y redes sociales, incluyendo Meta, YouTube, CBS Sports, Bleacher Report, ESPN, Conde Nast y Hearst.
GameChanger, una empresa de DICK'S Sporting Goods, destaca el compromiso detrás de escena de quienes apoyan a los jóvenes atletas sin buscar reconocimiento. La campaña fue dirigida por Curt Morgan de la agencia WOLVVS.
GameChanger는 라이브 스트리밍과 통계 분야를 선도하는 청소년 스포츠 앱으로, 첫 전국 브랜드 캠페인 'For the Sport of Love'를 출시했습니다. 2025년 4월 28일 발표된 이 캠페인은 청소년 스포츠에서 코치, 부모, 가족들의 헌신을 기념합니다.
캘리포니아에서 로스앤젤레스 지역의 실제 선수들과 코치들을 출연시켜 촬영된 이번 캠페인은 경기 전 대화부터 긴 이동, 그리고 축하까지 청소년 스포츠의 감동적인 여정을 보여줍니다. 이 캠페인은 Meta, YouTube, CBS Sports, Bleacher Report, ESPN, Conde Nast, Hearst 등 주요 디지털 및 소셜 미디어 플랫폼에서 배포될 예정입니다.
DICK'S Sporting Goods의 자회사인 GameChanger는 인정받지 못해도 젊은 선수들을 지원하는 이들의 숨은 노력을 강조합니다. 캠페인은 WOLVVS 에이전시의 Curt Morgan 감독이 연출했습니다.
GameChanger, l'application leader pour les sports jeunesse spécialisée dans le streaming en direct et les statistiques, a lancé sa première campagne nationale intitulée 'For the Sport of Love'. Annoncée le 28 avril 2025, cette campagne célèbre le dévouement des entraîneurs, des parents et des familles dans le sport jeunesse.
Tournée en Californie avec de vrais athlètes et entraîneurs issus de diverses écoles et équipes de la région de Los Angeles, la campagne met en lumière le parcours émotionnel du sport jeunesse – des discours d'avant-match aux longs trajets et aux célébrations. L'initiative sera diffusée sur les principales plateformes numériques et réseaux sociaux, notamment Meta, YouTube, CBS Sports, Bleacher Report, ESPN, Conde Nast et Hearst.
GameChanger, une entreprise de DICK'S Sporting Goods, souligne l'engagement en coulisses de ceux qui soutiennent les jeunes athlètes sans chercher la reconnaissance. La campagne a été réalisée par Curt Morgan de l'agence WOLVVS.
GameChanger, die führende App für Jugendsport mit Live-Streaming und Statistiken, hat seine erste nationale Marken-Kampagne mit dem Titel 'For the Sport of Love' gestartet. Die Kampagne, die am 28. April 2025 angekündigt wurde, würdigt das Engagement von Trainern, Eltern und Familien im Jugendsport.
Die in Kalifornien gedrehte Kampagne mit echten Athleten und Trainern aus verschiedenen Schulen und Teams im Großraum Los Angeles zeigt die emotionale Reise des Jugendsports – von Vorgesprächen über lange Fahrten bis hin zu Feierlichkeiten. Die Initiative wird auf großen digitalen und sozialen Medienplattformen wie Meta, YouTube, CBS Sports, Bleacher Report, ESPN, Conde Nast und Hearst verbreitet.
GameChanger, ein Unternehmen von DICK'S Sporting Goods, hebt das Engagement hinter den Kulissen hervor, das diejenigen zeigen, die junge Athleten unterstützen, ohne Anerkennung zu suchen. Die Kampagne wurde von Curt Morgan von der Agentur WOLVVS geleitet.
- First national brand campaign launch indicates marketing expansion and growth investment
- Strong distribution across major digital and social media platforms shows significant marketing reach
- None.
Watch the full-length spot HERE.
From pregame pep talks, long drives, early mornings, tough losses, and joyful celebrations, to coaches offering comfort, parents cheering in the rain or watching on GameChanger while completing a cross-country work trip, For the Sport of Love captures the emotional highs and lows of competition and honors the everyday sacrifices that fuel youth sports.
"This campaign is a reminder that behind every box score and highlight, there's a deeper story, and someone who made it possible," said Sameer Ahuja, GameChanger president and DICK'S Sporting Goods senior vice president. "So often, it's a coach, parent, or loved one who shows up without fanfare but with unwavering commitment. For the Sport of Love is our way of saying thank you to those who give so much, simply out of love. It feels only right that GameChanger's first national brand campaign honors the families, coaches, and supporters who lift our youth up, day after day."
Filmed entirely in
Starting today, the new campaign will run across top digital and social media platforms, including Meta, YouTube, CBS Sports, Bleacher Report, ESPN, Conde Nast, and Hearst. For the Sport of Love was directed by Curt Morgan, Founder and ECD of the agency, WOLVVS.
About GameChanger:
GameChanger empowers athletes, coaches, and families to stay connected through live streaming, scorekeeping, team management tools and developmental resources. Available on iOS, Android, and the web, GameChanger covers over 9M+ games annually and 1M+ teams a year. The live streaming and team management technology is available for all youth sports, with deep stats and scorekeeping capability for baseball, softball, volleyball, and basketball. GameChanger is based in
About WOLVVS:
WOLVVS is a creative content studio built for brands that demand more than just marketing—they want stories that move people and therefore move the world. With a cinematic approach rooted in film, culture, and precision craft, WOLVVS creates unforgettable branded experiences for some of the world's most iconic companies. From concept to final frame, every project is driven by an obsessive commitment to authenticity, emotional impact, and visual excellence.
Media Contact:
Zack Yohman
GameChanger, Head of Communications
zack.yohman@gc.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/gamechanger-debuts-first-national-brand-campaign-celebrating-the-heart-of-youth-sports-302439640.html
SOURCE DICK'S Sporting Goods, Inc.
FAQ
What is GameChanger's 'For the Sport of Love' campaign about?
Which platforms will feature GameChanger's new national campaign?
Which teams are featured in GameChanger's new campaign?
How does this campaign affect DKS's youth sports market presence?
