DICK'S Sporting Goods taps IShowSpeed, Tom Brady, Kevin Durant, Suni Lee and Travis Hunter for Latest Footwear Campaign
DICK'S Sporting Goods (NYSE: DKS) has launched a new footwear advertising campaign called 'Speed Shopping' featuring viral creator IShowSpeed alongside sports stars Tom Brady, Kevin Durant, Suni Lee, and Travis Hunter. The campaign showcases DKS as a premier footwear destination, highlighting various performance and lifestyle sneakers including adidas Spezial, Hoka Bondi 9, and Nike KD18.
The campaign, developed by OBB Media's branded content studio, transforms a routine shopping trip into an athletic competition, with IShowSpeed facing challenges from the featured athletes. The marketing initiative will be distributed across multiple platforms including Amazon Prime, Disney+, Hulu, Max, Netflix, and YouTube, demonstrating DKS's strategy to merge sports, style, and culture while targeting young athletes.
DICK'S Sporting Goods (NYSE: DKS) ha lanciato una nuova campagna pubblicitaria per le calzature chiamata 'Speed Shopping', con la partecipazione del creatore virale IShowSpeed e delle stelle sportive Tom Brady, Kevin Durant, Suni Lee e Travis Hunter. La campagna presenta DKS come una destinazione di calzature di prim'ordine, evidenziando vari modelli di scarpe sportive e lifestyle, tra cui adidas Spezial, Hoka Bondi 9 e Nike KD18.
La campagna, sviluppata dallo studio di contenuti di marca OBB Media, trasforma una normale esperienza di shopping in una competizione atletica, con IShowSpeed che affronta sfide dai campioni in primo piano. L'iniziativa di marketing sarà distribuita su più piattaforme, tra cui Amazon Prime, Disney+, Hulu, Max, Netflix e YouTube, dimostrando la strategia di DKS di unire sport, stile e cultura, mirando ai giovani atleti.
DICK'S Sporting Goods (NYSE: DKS) ha lanzado una nueva campaña publicitaria de calzado llamada 'Speed Shopping', que cuenta con el creador viral IShowSpeed junto a las estrellas deportivas Tom Brady, Kevin Durant, Suni Lee y Travis Hunter. La campaña muestra a DKS como un destino premier para calzado, destacando varias zapatillas de rendimiento y estilo, incluyendo adidas Spezial, Hoka Bondi 9 y Nike KD18.
La campaña, desarrollada por el estudio de contenido de marca OBB Media, transforma un viaje de compras rutinario en una competencia atlética, con IShowSpeed enfrentándose a desafíos de los atletas destacados. La iniciativa de marketing se distribuirá en múltiples plataformas, incluyendo Amazon Prime, Disney+, Hulu, Max, Netflix y YouTube, demostrando la estrategia de DKS de fusionar deporte, estilo y cultura mientras apunta a los jóvenes atletas.
DICK'S Sporting Goods (NYSE: DKS)는 'Speed Shopping'이라는 새로운 신발 광고 캠페인을 시작했습니다. 이 캠페인에는 바이럴 크리에이터 IShowSpeed와 스포츠 스타인 Tom Brady, Kevin Durant, Suni Lee, Travis Hunter가 함께합니다. 이 캠페인은 DKS를 프리미엄 신발 목적지로 소개하며, adidas Spezial, Hoka Bondi 9, Nike KD18 등 다양한 성능 및 라이프스타일 스니커즈를 강조합니다.
OBB Media의 브랜드 콘텐츠 스튜디오가 개발한 이 캠페인은 일상적인 쇼핑 여행을 운동 경쟁으로 변모시키며, IShowSpeed가 출연한 운동선수들로부터 도전을 받습니다. 이 마케팅 이니셔티브는 Amazon Prime, Disney+, Hulu, Max, Netflix 및 YouTube 등 여러 플랫폼에서 배포될 예정이며, 젊은 운동선수를 겨냥하여 스포츠, 스타일 및 문화를 결합하려는 DKS의 전략을 보여줍니다.
DICK'S Sporting Goods (NYSE: DKS) a lancé une nouvelle campagne publicitaire pour des chaussures appelée 'Speed Shopping', mettant en vedette le créateur viral IShowSpeed aux côtés des stars du sport Tom Brady, Kevin Durant, Suni Lee et Travis Hunter. La campagne présente DKS comme une destination de premier choix pour les chaussures, mettant en avant divers modèles de baskets de performance et de style de vie, notamment les adidas Spezial, Hoka Bondi 9 et Nike KD18.
Développée par le studio de contenu de marque OBB Media, la campagne transforme une sortie shopping ordinaire en une compétition athlétique, avec IShowSpeed faisant face à des défis des athlètes en vedette. L'initiative marketing sera diffusée sur plusieurs plateformes, y compris Amazon Prime, Disney+, Hulu, Max, Netflix et YouTube, démontrant la stratégie de DKS de fusionner sport, style et culture tout en ciblant les jeunes athlètes.
DICK'S Sporting Goods (NYSE: DKS) hat eine neue Werbekampagne für Schuhe mit dem Titel 'Speed Shopping' gestartet, die den viralen Creator IShowSpeed sowie die Sportstars Tom Brady, Kevin Durant, Suni Lee und Travis Hunter präsentiert. Die Kampagne positioniert DKS als erstklassiges Ziel für Schuhe und hebt verschiedene Performance- und Lifestyle-Sneaker hervor, darunter adidas Spezial, Hoka Bondi 9 und Nike KD18.
Die von OBB Media's branded content studio entwickelte Kampagne verwandelt einen Routine-Einkaufsbummel in einen sportlichen Wettkampf, bei dem IShowSpeed Herausforderungen von den vorgestellten Athleten gegenübersteht. Die Marketinginitiative wird auf mehreren Plattformen, darunter Amazon Prime, Disney+, Hulu, Max, Netflix und YouTube, verbreitet und demonstriert die Strategie von DKS, Sport, Stil und Kultur zu verbinden und dabei junge Athleten anzusprechen.
- Major marketing initiative featuring high-profile athletes increases brand visibility
- Multi-platform distribution strategy targets broad audience reach
- Strategic positioning in premium footwear market segment
- Expansion of product offerings with new exclusive releases
- None.
IShowSpeed, who is known for his unparalleled athleticism, is surprised when his routine shopping trip to DICK'S Sporting Goods for a pair of sneakers turns into an all-out competition against a roster of legendary athletes. Brady, Durant, Lee and Hunter appear out of thin air to challenge the global phenom to a series of tests – from a 1-on-1 contest with Durant and backflip challenge with Suni to a face-off with The GOAT – all while he's trying to shop for some of the hottest footwear in the game, including the adidas Spezial, adidas Electric Exotic Speed Cleats, Hoka Bondi 9, Nike Vapor Elite 1 NRG Football Cleats, Nike KD18 (available in-stores and on dicks.com beginning on 4/18) and more.
"Only at DICK'S could a quick shopping trip turn into a side quest with some of the greatest athletes ever!" said IShowSpeed. "Getting to work with DICK'S and these legends was an amazing experience. Tom Brady said it best, DICK'S is the GOAT!"
"The campaign is all about the energy that makes culture and footwear so intertwined. By bringing together IShowSpeed and the biggest athletes in the world, we wanted to create something that's not just about shopping for shoes – it's about the experience, competition and passion that fuels every athlete," said Emily Silver, Chief Marketing Officer at DICK'S Sporting Goods.
Speed Shopping, developed and produced by OBB Media's branded content studio, bolded, is a continuation of OBB's partnership with DICK'S Sporting Goods. The spot highlight's DICK'S Sporting Goods' commitment to merging sports, style and culture. With IShowSpeed's signature banter and high-energy interactions, the content delivers non-stop action and highlights a well-rounded, elevated assortment that makes DICK'S an exciting footwear destination for young athletes on and off the field.
Starting today, Speed Shopping will run across broadcast, digital, social and streaming services including Amazon Prime, Disney+, Hulu, Max, Netflix, YouTube Auction and YouTube Select. To learn more, please visit DICK'S Footwear Shop here.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
Media Contact
DICK'S Sporting Goods – press@dcsg.com
Category: Company
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SOURCE DICK'S Sporting Goods, Inc.
FAQ
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