DICK'S Sporting Goods Opens Internal Influencer Program to the Public
DICK'S Sporting Goods (NYSE: DKS) announced the expansion of its internal influencer program, the DICK'S Varsity Team, opening it to the public. The program, previously to employees, will now accept applications from sports and social media enthusiasts until February 27, 2025.
Selected team members will create original social media content in collaboration with DICK'S and its top brands, receiving benefits including paid contracts, monthly DICK'S gift cards, and opportunities for brand exposure. Olympic gold medalist Tara Davis-Woodhall, Paralympic gold medalist Hunter Woodhall, and the Cavinder twins will serve as mentors.
Since its 2023 internal launch, the program has generated over 1,000 pieces of content with 38 million impressions, featuring in 10 campaigns for DICK'S and national brands like Away, Carhartt, New Balance, and Brooks.
DICK'S Sporting Goods (NYSE: DKS) ha annunciato l'espansione del suo programma interno per influencer, il DICK'S Varsity Team, aprendolo al pubblico. Il programma, precedentemente riservato ai dipendenti, accetterà ora candidature da appassionati di sport e social media fino al 27 febbraio 2025.
I membri selezionati del team creeranno contenuti originali per i social media in collaborazione con DICK'S e i suoi migliori marchi, ricevendo vantaggi tra cui contratti remunerati, carte regalo mensili di DICK'S e opportunità di visibilità del marchio. La medaglia d'oro olimpica Tara Davis-Woodhall, il medagliato d'oro paralimpico Hunter Woodhall e le gemelle Cavinder serviranno da mentori.
Dal suo lancio interno nel 2023, il programma ha generato oltre 1.000 pezzi di contenuto con 38 milioni di impression, partecipando a 10 campagne per DICK'S e marchi nazionali come Away, Carhartt, New Balance e Brooks.
DICK'S Sporting Goods (NYSE: DKS) anunció la expansión de su programa interno de influencers, el DICK'S Varsity Team, abriéndolo al público. El programa, que anteriormente estaba destinado a los empleados, ahora aceptará solicitudes de entusiastas del deporte y de las redes sociales hasta el 27 de febrero de 2025.
Los miembros seleccionados del equipo crearán contenido original en redes sociales en colaboración con DICK'S y sus mejores marcas, recibiendo beneficios que incluyen contratos remunerados, tarjetas de regalo mensuales de DICK'S y oportunidades de exposición de marca. La medallista de oro olímpica Tara Davis-Woodhall, el medallista de oro paralímpico Hunter Woodhall y las gemelas Cavinder actuarán como mentores.
Desde su lanzamiento interno en 2023, el programa ha generado más de 1,000 piezas de contenido con 38 millones de impresiones, participando en 10 campañas para DICK'S y marcas nacionales como Away, Carhartt, New Balance y Brooks.
DICK'S Sporting Goods (NYSE: DKS)는 내부 인플루언서 프로그램인 DICK'S Varsity Team의 확장을 발표하고 이를 대중에 개방했습니다. 이전에 직원들에게만 제공되었던 이 프로그램은 이제 스포츠 및 소셜 미디어 애호가들의 지원을 2025년 2월 27일까지 받습니다.
선택된 팀원들은 DICK'S와 그 주요 브랜드와 협력하여 원본 소셜 미디어 콘텐츠를 생성하며, 유급 계약, 매달 DICK'S 상품권, 브랜드 노출 기회 등 다양한 혜택을 받게 됩니다. 올림픽 금메달리스트인 타라 데이비스-우드홀, 패럴림픽 금메달리스트인 헌터 우드홀, 그리고 카빈더 쌍둥이가 멘토로 활동합니다.
2023년 내부 론칭 이후, 이 프로그램은 1,000개 이상의 콘텐츠를 생성하며 3,800만 회의 노출을 기록하였고, DICK'S와 Away, Carhartt, New Balance, Brooks와 같은 국가 브랜드의 10개 캠페인에 참여했습니다.
DICK'S Sporting Goods (NYSE: DKS) a annoncé l'expansion de son programme interne d'influenceurs, le DICK'S Varsity Team, en l'ouvrant au public. Le programme, qui était auparavant réservé aux employés, acceptera désormais les candidatures d'enthousiastes du sport et des réseaux sociaux jusqu'au 27 février 2025.
Les membres sélectionnés de l’équipe créeront du contenu original sur les réseaux sociaux en collaboration avec DICK'S et ses meilleures marques, recevant des avantages tels que des contrats rémunérés, des cartes-cadeaux mensuelles DICK'S et des opportunités de mise en avant de la marque. La médaillée d’or olympique Tara Davis-Woodhall, le médaillé d’or paralympique Hunter Woodhall, ainsi que les jumelles Cavinder, agiront en tant que mentors.
Depuis son lancement interne en 2023, le programme a généré plus de 1 000 contenus avec 38 millions d'impressions, participant à 10 campagnes pour DICK'S et des marques nationales telles qu'Away, Carhartt, New Balance et Brooks.
DICK'S Sporting Goods (NYSE: DKS) hat die Erweiterung seines internen Influencer-Programms, des DICK'S Varsity Team, bekannt gegeben und es für die Öffentlichkeit geöffnet. Das Programm, das zuvor nur für Mitarbeiter zugänglich war, akzeptiert jetzt Bewerbungen von Sport- und Social-Media-Enthusiasten bis zum 27. Februar 2025.
Ausgewählte Teammitglieder werden originale Inhalte für soziale Medien in Zusammenarbeit mit DICK'S und seinen Top-Marken erstellen und erhalten Vorteile wie bezahlte Verträge, monatliche DICK'S-Geschenkkarten und Möglichkeiten zur Markenausstellung. Die Olympiasiegerin Tara Davis-Woodhall, der paralympische Goldmedaillengewinner Hunter Woodhall sowie die Cavinder-Zwillinge werden als Mentoren fungieren.
Seit dem internen Start im Jahr 2023 hat das Programm über 1.000 Inhalte mit 38 Millionen Impressionen generiert und an 10 Kampagnen für DICK'S sowie nationale Marken wie Away, Carhartt, New Balance und Brooks teilgenommen.
- Program has demonstrated success with 38 million impressions from 1,000+ content pieces
- Partnerships with high-profile athletes as mentors enhance program credibility
- Program expansion creates new marketing channels and brand exposure opportunities
- None.
Tara Davis-Woodhall, Hunter Woodhall and Haley and Hanna Cavinder will serve as mentors for the program
"The DICK'S Varsity Team program and its talented content creators far exceeded our expectations over the past couple of years," said Mark Rooks, VP of Creative, Entertainment & Sponsorships at DICK'S Sporting Goods. "The program's continued success and the growing demand for authentic, first-person social content are the reasons we're excited to expand the Varsity Team outside the walls of DICK'S Sporting Goods and bring together a new roster of sports-focused creators."
Under the mentorship of Tara Davis-Woodhall, Hunter Woodhall and Haley and Hanna Cavinder – four athletes known for both their athletic abilities and social media prowess – the 2025 DICK'S Varsity Team will receive:
- A paid contract for creating content and posting to their social media channels
- A DICK'S gift card each month to purchase product to feature in their social content
- The opportunity to be featured on DICK'S social media channels, website, brand videos and photoshoots, in-store signage and more
- Early access to select product launches, VIP events, celebrity appearances and more
- Insights from top-tier content creators, industry experts and monthly learning sessions with the DICK'S influencer team and their influencer marketing agency, Fohr
"Sharing my sport online has allowed me to become a better athlete, that's why I'm so excited to be a Team Captain for the DICK'S Varsity Team," said Hunter Woodhall, Paralympic gold medalist, Track & Field Athlete. "I believe sport has the power to change the world, and I want to help these athletes achieve their dreams."
"Sports have changed my life and taken me to places I once only dreamed of," said Tara Davis-Woodhall, Olympic gold medalist, Track & Field Athlete. "I'm excited to partner with DICK'S, serve as a Team Captain for their Varsity Team program, and help share their mission of supporting athletes on their journeys and telling their stories."
Since launching as an internal program in 2023, DICK'S Varsity Team members have created over 1,000 pieces of social media content, garnering over 38 million impressions, and have been featured in 10 campaigns for both DICK'S and its national brands, such as Away, Carhartt, New Balance and Brooks.
The 2025 DICK'S Varsity Team application opens today and closes on February 27, 2025, at 11:59 p.m. EST. Additional information, including application criteria and a submission link can be found at www.dicksvarsityteam.com.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org dickssportinggoods.jobs, and on Instagram, TikTok, Facebook and X.
Media Contact
DICK'S Sporting Goods – press@dcsg.com
Category: Company
View original content to download multimedia:https://www.prnewswire.com/news-releases/dicks-sporting-goods-opens-internal-influencer-program-to-the-public-302372519.html
SOURCE DICK'S Sporting Goods, Inc.
FAQ
When does the DICK'S Sporting Goods (DKS) Varsity Team application period end?
What benefits do DKS Varsity Team members receive?
How successful has the DKS Varsity Team program been since its launch?
Who are the mentors for the 2025 DKS Varsity Team program?
Where can potential applicants find information about the DKS Varsity Team program?
