DICK'S Sporting Goods Spreads Holiday Cheer Across Texas with Simone Biles, Dak Prescott, Chris Paul and Quinn Ewers
DICK'S Sporting Goods (NYSE: DKS) launched a holiday campaign featuring sports stars Simone Biles, Dak Prescott, Chris Paul, and Quinn Ewers decorating stores across Texas. Each athlete will compete to create unique holiday displays in their respective cities' stores, incorporating elements that reflect their sport and local culture. As part of the initiative, DICK'S Sporting Goods Foundation will award $100,000 in Sports Matter grants to youth sports organizations chosen by each athlete. The campaign includes interactive in-store displays through year-end, broadcast commercials, and digital content across multiple platforms in Dallas, Houston, San Antonio, and Austin.
DICK'S Sporting Goods (NYSE: DKS) ha lanciato una campagna natalizia che presenta le stelle dello sport Simone Biles, Dak Prescott, Chris Paul e Quinn Ewers, occupandosi della decorazione dei negozi in tutto il Texas. Ogni atleta si sfiderà per creare esposizioni festive uniche nei negozi delle rispettive città, integrando elementi che riflettono il loro sport e la cultura locale. Come parte dell'iniziativa, DICK'S Sporting Goods Foundation assegnerà $100.000 in finanziamenti Sports Matter a organizzazioni giovanili sportive scelte da ciascun atleta. La campagna include esposizioni interattive nei negozi fino alla fine dell'anno, spot pubblicitari trasmessi e contenuti digitali su più piattaforme a Dallas, Houston, San Antonio e Austin.
DICK'S Sporting Goods (NYSE: DKS) lanzó una campaña navideña con las estrellas del deporte Simone Biles, Dak Prescott, Chris Paul y Quinn Ewers decorando tiendas en todo Texas. Cada atleta competirá para crear exhibiciones decorativas únicas en las tiendas de sus respectivas ciudades, incorporando elementos que reflejan su deporte y la cultura local. Como parte de la iniciativa, DICK'S Sporting Goods Foundation otorgará $100,000 en subvenciones Sports Matter a organizaciones deportivas juveniles elegidas por cada atleta. La campaña incluye exhibiciones interactivas en la tienda hasta fin de año, comerciales televisivos y contenido digital en múltiples plataformas en Dallas, Houston, San Antonio y Austin.
DICK'S Sporting Goods (NYSE: DKS)는 스포츠 스타인 Simone Biles, Dak Prescott, Chris Paul, Quinn Ewers가 텍사스 전역의 매장을 장식하는 휴가 캠페인을 시작했습니다. 각 선수는 자신의 도시의 매장에서 독특한 휴일 디스플레이를 만들기 위해 경쟁하며, 자신의 스포츠와 지역 문화를 반영한 요소를 통합합니다. 이 이니셔티브의 일환으로, DICK'S Sporting Goods Foundation은 각 선수들이 선택한 청소년 스포츠 조직에 $100,000의 Sports Matter 보조금을 수여할 것입니다. 캠페인에는 연말까지 인스토어 인터랙티브 디스플레이, 방송 광고 및 다수의 플랫폼에서 Dallas, Houston, San Antonio, Austin의 디지털 콘텐츠가 포함됩니다.
DICK'S Sporting Goods (NYSE: DKS) a lancé une campagne de vacances mettant en vedette les stars du sport Simone Biles, Dak Prescott, Chris Paul et Quinn Ewers décorant des magasins à travers le Texas. Chaque athlète va concourir pour créer des présentations uniques de vacances dans les magasins de leurs villes respectives, en intégrant des éléments qui reflètent leur sport et la culture locale. Dans le cadre de l'initiative, DICK'S Sporting Goods Foundation attribuera 100 000 $ en subventions Sports Matter aux organisations sportives pour les jeunes choisies par chaque athlète. La campagne inclut des présentations interactives en magasin jusqu'à la fin de l'année, des publicités diffusées et des contenus numériques sur plusieurs plateformes à Dallas, Houston, San Antonio et Austin.
DICK'S Sporting Goods (NYSE: DKS) hat eine Feiertagskampagne gestartet, die die Sportstars Simone Biles, Dak Prescott, Chris Paul und Quinn Ewers zeigt, die Geschäfte in Texas dekorieren. Jeder Athlet wird gegeneinander antreten, um einzigartige Feiertagsausstellungen in den Geschäften ihrer jeweiligen Städte zu erstellen, die Elemente enthalten, die ihren Sport und die lokale Kultur widerspiegeln. Im Rahmen der Initiative wird die DICK'S Sporting Goods Foundation 100.000 US-Dollar in Sports Matter-Stipendien an von jedem Athleten ausgewählte Jugend-Sportorganisationen vergeben. Die Kampagne umfasst interaktive Ausstellungen im Geschäft bis zum Jahresende, Werbespots im Fernsehen und digitale Inhalte auf mehreren Plattformen in Dallas, Houston, San Antonio und Austin.
- Marketing initiative leveraging high-profile athletes to drive store traffic during holiday season
- Multi-channel campaign deployment across traditional and digital platforms
- Strategic regional focus on Texas market with localized content
- None.
Insights
This marketing campaign represents a strategic move by DICK'S Sporting Goods to boost holiday sales and strengthen brand presence in Texas, a key market. The
The campaign's multi-channel approach across traditional and digital media, coupled with interactive in-store displays, should drive foot traffic during the important holiday shopping season. Partnering with high-profile local athletes like Simone Biles and Dak Prescott leverages regional appeal and sports culture to create emotional connections with customers.
However, while the campaign shows creative marketing execution, the financial impact is relatively modest given DKS's market cap and annual marketing budget. The initiative's primary value lies in brand building and local market penetration rather than immediate revenue generation.
The stars will battle it out for the best holiday decorations for a good cause:
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/dicks_sporting_goods/9140954-en-dicks-sporting-goods-holiday-campaign-with-sports-icons
In the new campaign, produced in partnership with Bolded, OBB Media's recently announced branded content division, these iconic athletes engage in a friendly competition that calls on their decorating skills, not their athletic skills, as they deck out DICK'S Sporting Goods stores in the
As part of this campaign, DICK'S Sporting Goods and The DICK'S Sporting Goods Foundation are continuing their commitment to communities through the Sports Matter program. Each athlete will receive a
"We've had a blast getting ready for the holidays with
"I love competing, so taking part in this
- Dallas: 2845 W University Dr.,
Denton TX 76201 - Houston: 18650 Gulf Freeway,
Friendswood TX 77546 - San Antonio: 321
Northwest Loop 410, Suite 112,San Antonio TX 78216 - Austin: 5001 183A Toll Road, Suite N100,
Cedar Park TX 78613
The featured campaign content showcases each athlete as they compete to build the best in-store décor and includes traditional :60s and :30s broadcast commercials, along with 3–4-minute short episodes chronicling each city and athlete's design. To view the content and get in the holiday spirit from anywhere, explore the campaign HERE.
This campaign will run across DICKS.com, YouTube, streaming and social media as well as broadcast on local TV, radio and other audio platforms in
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org dickssportinggoods.jobs and on Instagram TikTok Facebook and X.
Media Contact
DICK'S Sporting Goods – press@dcsg.com
Category: Company
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SOURCE DICK'S Sporting Goods
FAQ
What is DICK'S Sporting Goods (DKS) holiday campaign in Texas for 2024?
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