DICK'S Sporting Goods and the Watt Family Ring in the Holiday Shopping Season with Nostalgic Campaign
DICK'S Sporting Goods (NYSE: DKS) launches a holiday ad campaign featuring NFL legend J.J. Watt and his family. The campaign, titled 'A Watt Holiday Classic', shows J.J. being accidentally left behind in a DICK'S store, paying homage to classic holiday movies like 'Home Alone' and 'Elf'. The advertisement will run across broadcast, digital, social, and streaming services, promoting DICK'S 24/7 online shopping availability at DICK'S.com. The campaign was created by DICK'S internal creative team and produced by Hungry Man Productions.
DICK'S Sporting Goods (NYSE: DKS) lancia una campagna pubblicitaria per le festività featuring la leggenda NFL J.J. Watt e la sua famiglia. La campagna, intitolata 'A Watt Holiday Classic', mostra J.J. dimenticato per sbaglio in un negozio DICK'S, rendendo omaggio a film natalizi classici come 'Home Alone' e 'Elf'. L'annuncio verrà trasmesso attraverso servizi broadcast, digitali, social e di streaming, promuovendo la disponibilità dello shopping online 24 ore su 24 di DICK'S su DICK'S.com. La campagna è stata creata dal team creativo interno di DICK'S e prodotta da Hungry Man Productions.
DICK'S Sporting Goods (NYSE: DKS) lanza una campaña publicitaria navideña con la leyenda de la NFL J.J. Watt y su familia. La campaña, titulada 'A Watt Holiday Classic', muestra a J.J. accidentalmente olvidado en una tienda DICK'S, rindiendo homenaje a películas navideñas clásicas como 'Home Alone' y 'Elf'. El anuncio se transmitirá a través de servicios de televisión, digitales, sociales y de streaming, promocionando la disponibilidad de compras en línea 24/7 de DICK'S en DICK'S.com. La campaña fue creada por el equipo creativo interno de DICK'S y producida por Hungry Man Productions.
DICK'S Sporting Goods (NYSE: DKS)는 NFL 전설인 J.J. Watt와 그의 가족을 특징으로 하는 홀리데이 광고 캠페인을 시작합니다. 'A Watt Holiday Classic'라는 제목의 이 캠페인은 J.J.가 DICK'S 상점에 우연히 남겨지는 모습을 보여주며, 'Home Alone'과 'Elf'와 같은 고전적인 홀리데이 영화에 경의를 표합니다. 광고는 방송, 디지털, 소셜 및 스트리밍 서비스를 통해 진행되며, DICK'S의 24시간 온라인 쇼핑 가능성을 DICK'S.com에서 홍보합니다. 이 캠페인은 DICK'S 내부 크리에이티브 팀에 의해 제작되었으며, Hungry Man Productions가 제작했습니다.
DICK'S Sporting Goods (NYSE: DKS) lance une campagne publicitaire pour les fêtes mettant en vedette la légende de la NFL J.J. Watt et sa famille. La campagne, intitulée 'A Watt Holiday Classic', montre J.J. accidentellement oublié dans un magasin DICK'S, rendant hommage à des films de vacances classiques tels que 'Home Alone' et 'Elf'. La publicité sera diffusée sur des services de diffusion, numériques, sociaux et de streaming, promouvant la disponibilité des achats en ligne 24/7 de DICK'S sur DICK'S.com. La campagne a été créée par l'équipe créative interne de DICK'S et produite par Hungry Man Productions.
DICK'S Sporting Goods (NYSE: DKS) startet eine Feiertagswerbung mit NFL-Legende J.J. Watt und seiner Familie. Die Kampagne mit dem Titel 'A Watt Holiday Classic' zeigt, wie J.J. versehentlich in einem DICK'S-Geschäft zurückgelassen wird und zollt klassischen Feiertagsfilmen wie 'Home Alone' und 'Elf' Tribut. Die Werbung wird über Rundfunk-, Digital-, Social- und Streaming-Dienste ausgestrahlt und fördert die 24/7 Online-Shopping-Verfügbarkeit von DICK'S auf DICK'S.com. Die Kampagne wurde vom internen Kreativteam von DICK'S erstellt und von Hungry Man Productions produziert.
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The spot, titled A Watt Holiday Classic, opens with J.J., Derek, T.J., Connie and John huddled around a shopping cart, getting ready to finish up a holiday trip at DICK'S Sporting Goods. Caught up in the mayhem of last-minute shopping, the Watt family accidentally leaves J.J. behind. Realizing he is the only one in the store, and somehow "made his family disappear", J.J. decides to take full advantage of the situation and comedically plays up the joyful and playful experience of being unaccompanied inside a DICK'S store after hours. Each scene contains an easter egg, paying homage to beloved holiday movie classics like "Home Alone", "Elf", "National Lampoon's Christmas Vacation", "A Christmas Story" and more. With A Watt Holiday Classic, DICK'S is bringing holiday cheer to athletes everywhere, reminding viewers to get ahead on their lists and start shopping at DICK'S.com – unlike DICK'S stores, it's open 24/7.
"Any chance I get to spend some extra time at DICK'S Sporting Goods, I take it. And our family definitely made the most of this one," said Watt. "Getting to re-enact our favorite holiday movies and start my gift shopping a little early was a blast, and with the massive selection of products, I could've spent all night in there!"
"J.J. has been a great partner this year. After the fun we had filming J.J.'s House, and during a time that is all about family and friends, we knew we had to bring him back in-store and find a way to incorporate Derek, T.J., Connie and John," said Mark Rooks, VP Creative and Entertainment at DICK'S Sporting Goods. "All five of them really brought their A-game and filled the set with energy and humor. While we are happy J.J. feels so at home in a DICK'S Sporting Goods, we will have to gently remind him of our closing time."
The new campaign will run across broadcast, digital, social, and streaming services. A Watt Holiday Classic was created and produced by DICK'S Sporting Goods' internal creative team, with production services provided by Hungry Man Productions.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
Media Contact
DICK'S Sporting Goods – press@dcsg.com
Category: Company
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SOURCE DICK'S Sporting Goods
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