/C O R R E C T I O N -- Unrivaled Sports/
Rhea-AI Summary
Unrivaled Sports announced partnerships with Under Armour (NYSE:UAA) and DICK'S Sporting Goods (NYSE:DKS) to create integrated activations and athlete-first youth events nationwide. Initial efforts include Under Armour as exclusive performance apparel partner for Ripken Nationals and DICK'S as Presenting-Level Sponsor of Ripken Nationals.
The collaboration includes content series, post-game social activations, livestream coverage and broader year-round initiatives to elevate youth sports experiences.
AI-generated analysis. Not financial advice.
Positive
- Under Armour named exclusive performance apparel partner for Ripken Nationals and marquee Unrivaled Baseball events
- DICK'S appointed Presenting-Level Sponsor of Ripken Nationals and Ripken Nationals Championship
- Integrated content series and post-game social activations to increase athlete visibility and fan engagement
- GameChanger to provide livestream coverage for Ripken Nationals qualifiers and championship
Negative
- None.
News Market Reaction – DKS
On the day this news was published, DKS gained 3.84%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
/C O R R E C T I O N – Unrivaled Sports/ In the news release, Unrivaled Sports Partners with Under Armour and DICK'S Sporting Goods to Build the Future of Youth Sports Experiences, issued 09-Apr-2026 by Unrivaled Sports over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:
Unrivaled Sports Partners with Under Armour and DICK'S Sporting Goods to Build the Future of Youth Sports Experiences
Under Armour and DICK'S to collaborate on activations across Unrivaled Sports properties, events and programming
Through these partnerships, Unrivaled Sports will collaborate with Under Armour and DICK'S to elevate the standard in youth sports — creating big league experiences on and off the field and bringing increased visibility and innovation to youth sports programming nationwide. Together, the organizations will deliver more dynamic, athlete-first experiences for players and families while advancing the future of the game.
"These strategic partnerships and sponsorship models are incredibly meaningful as we strive to change the world of youth sports — by creating inspiring, inclusive, and memory-making experiences for young athletes everywhere, for boys and girls, across multiple sports, and across the country," said Andy Campion, Chief Executive Officer & Chairman of Unrivaled Sports.
Unrivaled Sports, Under Armour and DICK'S will collaborate on a series of integrated, experiential activations designed to bring the partnerships to life for participants and fans with a broader roadmap of initiatives to follow throughout the year and beyond. Initial tentpole efforts are tied to Ripken Nationals, a premier 12U baseball national championship tournament in its inaugural year, where athletes will see big league experiences like never before, including:
- Content series from Under Armour celebrating the MVPs of Ripken Nationals and highlighting incredible plays each day of the Ripken Nationals Championship
- DICK'S Sporting Goods Post-Game Press Conference social content series spotlighting youth athletes and coaches as they share live reactions to the tournament's most pivotal moments
Additionally, Under Armour is now the exclusive performance apparel partner of Ripken Nationals and the Ripken Nationals Championship. All youth athletes playing the Ripken Nationals Championship and all marquee Unrivaled Baseball baseball events will be outfitted with Under Armour apparel. Under Armour is also the official performance apparel partner for Unrivaled Flag events, including the Youth Flag Football World Championships and the High School Girls National Flag Football Competition, which features 5on5 and 7on7 tournaments, round robin games, playoffs and championships.
"Under Armour is proud to partner with Unrivaled Sports," said Craig Cummings, Under Armour Vice President, Team Division. "Unrivaled showcases a level of excellence in youth sport and Under Armour's committed to helping drive innovation and performance by delivering the best product and experiences for young athletes at Unrivaled tournaments and events."
In addition to the athlete-focused moments, DICK'S will serve as the Presenting-Level Sponsor of Ripken Nationals and the Ripken Nationals Championship, and deliver a premium brand presence throughout the tournament. GameChanger will also provide livestream coverage tied to marquee moments, including Ripken Nationals qualifiers and the Ripken Nationals Championship at Cooperstown All Star Village.
"Supporting youth sports is central to who we are at DICK'S," said Mark Rooks, VP of Creative, Sponsorship & Entertainment at DICK'S. "This partnership with Unrivaled Sports allows us to show up for young athletes in new ways by elevating their tournament experience, celebrating their achievements and creating moments that mirror the biggest stages in sport. By investing in these moments, we're helping empower the next generation of athletes and reinforcing our commitment to the future of the game."
By bringing together three leaders in sport, Unrivaled Sports is leveraging its platform to build a more elevated experience for young athletes, and to continue creating new programs, moments and opportunities that raise the standard for youth sports at scale.
About Unrivaled Sports
Unrivaled Sports, the nation's leader in youth sports experiences, delivers best-in-class experiences for young athletes, their families and communities through a diverse set of brands across youth sports venues, properties and programming. Unrivaled Sports has welcomed some of the most iconic names in youth sports into its growing family of brands including Cooperstown All Star Village, Ripken Baseball Experiences, Unrivaled Sports ForeverLawn Park, Rocker B Ranch, Diamond Nation, Unrivaled Flag and We Are Camp action sports. From hosting tournaments to powering hometown leagues, Unrivaled Sports is committed to delivering formative, memory-making experiences to hundreds of thousands of young athletes and their families across the country.
Learn more at unrivaledsports.com and follow @unrivaled.sports.
About Under Armour
Under Armour, Inc., headquartered in
About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
Correction: Changes have been made to the first bullet point and the fifth paragraph.
View original content to download multimedia:https://www.prnewswire.com/news-releases/unrivaled-sports-partners-with-under-armour-and-dicks-sporting-goods-to-build-the-future-of-youth-sports-experiences-302737580.html
SOURCE Unrivaled Sports