DISH's Boost Mobile to acquire MVNO Gen Mobile to expand distribution, accelerate EBB growth and broaden its efforts to bridge the digital divide
DISH Network's Boost Mobile has announced its acquisition of Gen Mobile, a prepaid mobile service based in Los Angeles. This acquisition aims to expand Boost's reach within the low-income consumer segment and enhance its market presence. Gen Mobile's established brand, distribution network, and technology will support Boost's ongoing efforts to bridge the digital divide through affordable wireless access. The deal, subject to regulatory approvals, will see Gen Mobile continue to operate under its brand with its leadership intact.
- Acquisition of Gen Mobile expands Boost Mobile's customer base and market presence among low-income consumers.
- Gen Mobile provides an existing distribution network and technology, enhancing Boost's service offerings.
- Continued involvement of Gen Mobile's leadership ensures stability during integration.
- The deal supports initiatives to close the digital divide and provides affordable wireless options.
- None.
ENGLEWOOD, Colo., Sept. 1, 2021 /PRNewswire/ -- DISH Network Corporation's Boost Mobile today announced its plan to acquire Los Angeles-based Gen Mobile, a prepaid mobile service that specializes in serving cost-conscious consumers. The acquisition enables Boost Mobile to distribute to a larger segment of the low-income population while continuing its mass market expansion. Boost will procure the Gen Mobile brand, customer base, existing distribution network, technology and its seasoned wireless team.
"Gen Mobile has an established brand, a proven team and an unwavering commitment to connect the underserved," said Stephen Stokols, who heads Boost and will oversee the Gen Mobile brand. "The brand is a natural addition as we look to reach all segments of the mobile market."
Earlier this year, Boost Mobile announced its participation in the Emergency Broadband Benefit (EBB) program which helps make broadband access more affordable for Americans. Through increased distribution in underrepresented communities, Gen Mobile will be integral in Boost's efforts to close the digital divide. Gen Mobile will continue to sell its low-cost wireless plans starting at just
"We founded Gen Mobile to help bridge the digital divide and ensure all Americans have basic affordable wireless access," said Robert Yap, CEO and Co-Founder of Gen Mobile. "Joining forces with Boost allows us to broaden our customer reach, magnify our impact and ultimately connect more Americans."
After the acquisition closes, Robert Yap will continue to lead the Gen Mobile business reporting to Stephen Stokols, Executive Vice President of Boost Mobile. Gen Mobile will remain headquartered in Los Angeles. The transaction is subject to customary closing conditions, including regulatory approvals.
About Boost Mobile
Boost Mobile provides award-winning, best-in-class value and connectivity to U.S. wireless consumers through access to the carrier's Expanded Data Network and competitive consumer plans with no annual service contracts. In 2020, DISH became a nationwide U.S. wireless carrier through the acquisition of Boost Mobile. DISH continues to innovate in wireless, building the nation's first virtualized, standalone 5G broadband network. DISH Wireless L.L.C. operates Boost Mobile. DISH Wireless L.L.C. is a subsidiary of DISH Network Corporation (NASDAQ: DISH). Learn more about Boost Mobile online on Facebook, Instagram, Twitter and YouTube.
View original content:SOURCE DISH Network Corporation
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